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InTouch Proper PR
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“PR=
gossip, controlled by you, which sells your stuff.” Rachel Burgess, InTouch
www.intouchmarketing.co.uk
What does PR mean to you? Pompous Ranting? Petty Rhetoric? Pushy Ramblings? Public Ravings? or Positive Reputation?
InTouch Proper PR
Pick my brand! Pick my brand!
If you have an aversion to PR which you can’t explain, well you might be missing a vital piece of your marketing armoury. With the explosion of social media channels over the last few years, if you’re not thinking of utilising the potential of PR to support your other marketing activity then you could find your brand, product or service beginning to fall behind your competitors. We realise that the value of PR is often misunderstood, possibly because its value is often hard to quantify. We’d like to convince you to think about PR for your business. Here are our 5 good reasons why your business should consider PR.
www.intouchmarketing.co.uk
1. PR puts you in the driving seat
Don’t be a bystander when it comes to telling others about your business. Understanding PR, what it can do, and how to use it, is one of the wisest investments you can make. Taking control of how you are communicating means planning ahead to make the most of PR opportunities. It also means not allowing others to grab all the glory. Who would you rather be – The Stig – or the mechanic left on the tarmac?
InTouch Proper PR
2. PR gets you noticed
With the advent of social media, blogging and the ‘always on’ culture of today’s communications, PR helps a business to establish its own voice above the ‘white noise’ of communications, giving it a distinct advantage. While traditional PR still has a place when it comes to working with the media, the internet has changed forever the way businesses can interact directly with their customers. Whether it’s a blog, posting press releases to relevant sites or creating your own social media campaign, PR helps you manage the awesome power that’s now at your fingertips.
www.intouchmarketing.co.uk
3. PR builds reputations
While a PR campaign can only ever be as good as the business or products it is promoting, a well-planned PR campaign can help establish good relationships and promote understanding with those who are important to you. Customers, suppliers, industry bodies, employees and so on – all will have opinions about your business. The more you communicate effectively with them, the more opportunities there are for building trust and establishing a positive reputation.
InTouch Proper PR
4. PR delivers more value than advertising
Some say PR is worth up to five times the cost of advertising. Why? Because genuine editorial can’t be bought. A key part of PR works by encouraging the media to tell your story for you. When done well, it can influence how your business or products are viewed by your customers. For example, think of how reviews work. You see a car you love. You read the ad – but it’s to the reviewers’ views you turn to get the real low-down. PR works with the reviewers to highlight genuine benefits and encourage a fair and balanced view.
www.intouchmarketing.co.uk
5. PR is an investment in your future While it’s possible to have a quick result with PR – a news story appears in your key trade magazine perhaps or you have success in creating an interactive site that is getting lots of hits – the real secret to great PR is that you need to view it as a marathon not a sprint. We are all bombarded with hundreds of messages, emails etc every day, so in order to be effective, you need to keep repeating your message over and over and over again. So it’s better to be judicious with your PR budget and allow for its impact to build over time. It’s in our human nature to judge quickly and trust slow. PR may feel a bit too tortoise than hare but stick with it and you’ll get the benefit.
InTouch Proper PR
We are InTouch Marketing. We take your marketing communications challenges and turn them into effective customerdriven solutions. We help you build the right integrated strategy, find the right customers and deliver superb creative. We make it easy for you.
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Call +44 (0)1295 261161 Mail hello@intouchmarketing.co.uk Visit www.intouchmarketing.co.uk
Š InTouch Marketing 2011.
www.intouchmarketing.co.uk
Call +44 (0)1295 261161 Mail hello@intouchmarketing.co.uk Visit www.intouchmarketing.co.uk InTouch Proper PR