Harcourts Cooper & Co

from Asia Pacific's Best 2022-2023

Conrad Properties Co., Ltd

S   in Dunedin, New Zealand, Cooper & Co runs a real estate business that’s different from most. It blends a love of property with the genuine interest in people that has established the company’s strong reputation in the marketplace. So much so that in 1997, having relocated to Auckland’s North Shore, it was invited to join Harcourts, the country’s largest real estate company.

Now known as Harcourts Cooper & Co, it has grown from two offices to 19 and provides residential and commercial, as well as rural and lifestyle property services for sellers, renters and investors.

Cooper & Co has more than 300 salespeople working with buyers and sellers every day – number one when it comes to Harcourts offices internationally. With the motto ‘better never stops’, the company is committed to award-winning quality service. It also has a dedicated community relations team with more than 1,800 sponsorships and events supported to date.

The business uses the power of digital and print marketing to its great advantage. A standout campaign advised clients about the best time to go to market and why – three key messages were ‘get ahead of the rest’, ‘firstmover advantage’ and, ‘are you ready to catch the first wave?’.

The company capitalised on the 36th America’s Cup when it was held in Auckland and launched a well-timed campaign with the strapline ‘we cannot control the wind but we can direct the sale’.

2022-2023