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CA Expo Argentina
Coverage strategy for Social Networks
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CA Expo is an event that takes place in cities around the world where representatives of major companies present their most innovative solutions and services.
• November 9, 2010, Hilton Hotel in BA, more than 400 people.
Coverage Strategy
News & content feed Content to promote event that spreads CA Technologies’ message and enhances executives’ visibility. Articles about different tracks of the event and video blog interviews with managers of various business units.
Newsroom Centralizes all the tools of user-generated content to communicate with company’s target audience
Creation of a subgroup to share latest news from event Linked in
Updated information about event, including notes, videos, and photos Facebook organized into albums.
Flickr
Visual file of event with participating executives
Visual file of the event with participating executives YouTube
Coverage of the event via Twitter Twitter
• Twitter hashtag #CAExpoArg promoted event’s invitations, newsroom, retweets, and speaker’s announcements. • Social media experts and twitterers cover the event’s many sessions. • Participants, journalists, and IT fans were invited to receive all coverage via Twitter.
Coverage of the event via Twitter Twitter Banners in the credentials area and at every session entrance invited visitors to follow the coverage of CA Expo on Twitter through @ca_sola y #CAExpoArg.
Results More than 140 tweets mentioned #CAExpoArg
Results Topics mentioned most frequently: • Key phrases about the IT market mentioned by company executives
• Marcelo Longobardi’s speech about the political present and future of Argentina
Results Twitter
Total estimated audience reached:
6,531 persons
Press Coverage
«Social media boom revolutionizes companies’ communications strategies » Revista DIRCOM –N 89. December 2010.
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