GROWTH HACKING A SECRET TO FINDING THE
MOST SHAREABLE
CONTENT
When you’re looking for something to write about, or simply want to see what is trending online as far as content, you go directly to a search engine or to a popular website, right?
Chances are, so is everyone else. But don't worry, there is another way! Read on for a growth hacking secret that will not only help you find the most desired content on a specific ma@er, but also what has been most recently shared.
Here's the Secret: their Site Explorer. Around AHREFS.com is well known for
2011, Site Explorer was introduced to the pubic and it quickly became known as one of the best backlink analysis tools around. Site Explorer is a great tool to use and is highly recommended by many for any SEO manager. However, the buzz lately has been about the launch of one of their newest tools, the Content Explorer. In short, they made finding the most shared content for any topic easier than riding a bike. Once you learn the system, you’ll be great at it and you just might stay out unQl the streetlights come on. You rebel you.
Ahrefs gives its compeQtors like Buzzsumo and Topsy a run for their money and this is why: 1. Access to key informaQon on each arQcle such as 2. 3. 4. 5. 6. 7.
the Dtle, website, and publish date Provides the specific link to see the content live You can see a thumbnail image from the actual post Break down of social shares by network Get access to informaQon regarding how many referring domains are linking to the post Use filter opDons such as date, language, and domain name. For the over-‐achievers, set up alerts based on your defined search criteria
The Gizmo in AcDon Since I have a so] spot for the HubSpot COS, I used Ahrefs to search for it and found some great topics on what p e o p l e a r e s a y i n g about it.
To balance the research scale, I also searched "banana pancakes" and found a stellar recipe to make some-‐ gluten free! (Click to Tweet!) Try searching for topics you’re interested in to get started. Now that we know the basics of this popular tool, what can we do with it?
What Can You Do With Ahrefs? 1. First and for most-‐ find great content! You can see what readers actually share and more importantly, you’ll find content that readers actually enjoy. 2. Follow and network with top influencers who are the ones publishing-‐ this abides by the quote, “If you’re the smartest person in the room, you’re in the wrong room.” 3. Pick up on formahng Qps that are working. Focus on the use of bullet points, buzz words, tone of voice. What style works for them?
Wait! Here’s More You Can Do With Ahrefs! 4. What Qme are they publishing? What days? Check out their other blogs and see how consistently they’re posQng. 5. Do their Qtles jump out at you? Compare their Qtles to yours and see where you can improve. Would you have read this blog if the Qtle read, “How to Find Good Content”? Maybe, maybe not. But you clicked this one (thank you, by the way)! Take this informaQon and then AB test it to prove which Qtles actually work best. 6. See what your compeQQon is up to and generate your own ideas a]er seeing what’s hot in your industry.
BONUS! 7. Just for fun, check out the top 10 content to see what the enQre world is interested in in real Qme.
For more informaQon on building great content, check out this piece on leveraging your markeQng efforts or how to get more people to your site. If you are ready to take the next step to conquering great content markeQng, complete your SMART markeQng goals worksheet!