Book Review Whether you want to build a personal brand that brings you income or a brick and mortar business, Becoming an E ntrepreneur book provides the necessary tools to help you do exactly that. BY KIMANI PATRICK book for entrepreneurs at all levels. “This books will give the emerging or established entrepreneurs the roadmap they need to start, grow, or expand any venture, the icing on the cake being M.I.B (Money in the Bank).” He says. At the heart of the book, in an inspiring way, James shares actionable ideas, advice and thoughts on overcoming fear, generating ideas, making decisions, managing finances, client services, and virtually every other aspect of building a business. In a nutshell, he provided the insights and practical steps you need to nurture and grow your entrepreneurship dream. By reading the book, you will learn how to; - Avoid costly business mistakes - Take the first step in your entrepreneurial journey - Market your business with confidence - Attract and get high paying clients - Create a personal and business brand - Stay on course despite inevitable challenges - Grow your income
I If I asked you to close your eyes and imagine an entrepreneur, it would go something like this; a middle-aged rich and fearless man or woman who is working hard to transform the world into his/her own imagination. It is the face we have seen in the media and brought to identify with when it comes to entrepreneurship. Enter James Karundu, a Kenyan-born entrepreneur and mentorship coach who worked as a lecturer in his former years. Instead, James believes anyone and 14 I INVERSK MAGAZINE I August 2020
everyone can be an entrepreneur. He purposefully left his job to forge his own path with the belief that a world can be better and that everyone can live the life they always wanted – without sacrificing their happiness and peace of mind. Over the last couple of years, James has spent his time mentoring entrepreneurs and coaching authors while running several other businesses. Over and above these, he writes and sends a weekly newsletter dubbed Spotlight on Personal and Business Success to thousands of readers. It is from this that he decided to compile the best of his articles from the last 10 years into a book, Becoming an Entrepreneur. Released in June 2020, the book is a business guide, wrapped in a self-help
Whether you want to build a personal brand that brings you income or a brick and mortar business, this book provides the necessary tools to help you do exactly that. Having read the book, I can confirm that Becoming an E ntrepreneur book has the ingredients needed for anyone who has been thinking to outgrow themselves and build a brand that is poised for growth and success. From harnessing your brilliance, overcoming fears to jumpstarting your idea, and staying on course, James has simplified the concept of entrepreneurship in this book. It is a book I recommend for anyone willing to build something out of the ordinary. The book answers questions such as; In what area do you need to work on or practice more? Where are you not operating at your best? Where do you have a persistent challenge – is it time management, handling your finances, a relationship with someone, managing your emotions, or a weight issue? This book will answer these and much more questions of course.
