INVERSK MAGAZINE
LEADERSHIP—INSURANCE
Fostering an Atmosphere of Certainty in Uncertain Circumstances in Africa’s Insurance Sector This is the time when the industry leaders must show rather than just tell, and fostering certainty enables them to do exactly this. BY NANCY AKETCH
I If there is one positive take-away from this dreary global health crisis, it is that of triggering a humane response where none existed even a few months previously. Through its sheer magnitude, the COVID 19 pandemic has not only humbled so-called invincible systems, but has also forced several leading 36 I Inversk Magazine I OCTOBER 2020
economies of the world to their knees. As a result, for the first time, corporate entities, particularly in Africa’s insurance sector, have started to look beyond monetary gains and instead focus on how to salvage the well-being of those around them. With anxieties being at an all-time high, the need of the hour for Africa’s insurance sector is to quell challenges but also to provide a sense of security. Equally important is for the insurance sector to adapt to the changing circumstances and forge
a strategy that would ensure progress over the forthcoming weeks and months. These objectives can be best achieved by fostering an atmosphere of certainty by implementing the following measures; 1. Assuring Employees
More than ever, employees are worried both about their jobs and their personal and professional safety. Additionally, industry leaders have also been rattled by this severe disruption in work dynamics, given that many of the questions still remain unanswered. Many solutions have proved to be short-term, and have further aggravated the stress. Under the circumstances, the best way to foster certainty would entail abolishing the sphere of influence and reaching out to your employees. Creating a virtual
