WALLONIA EXPORT-INVESTMENT AGENCY
• Belgian institutional context
CONTENT
• What is the Wallonia ExportInvestment Agency (AWEX)?
Belgian institutional context
Wallonia, in the heart of Europe Symbiose de cultures européennes
Belgian institutional context REGIONAL COMPETENCES
Housing and land use planning
Environment and agriculture (+ energy and water)
Civil engineering and transport
Economic policy, foreign trade, foreign investments and employment
Health and social aid
Supervision of local and provincial powers
Scientific research and new technologies
Foreign relations in all these areas
What is the Wallonia Export-Investment Agency (AWEX)?
• Competences • Structures and resources • The role of our regional centres and of our trade and investment counsellors • Our main partners • Strategic management and strategic objectives • Key figures • Our missions : Support for exporters support for foreign investors
Competences Wallonia ExportInvestment Agency
Support for FOREIGN INVESTORS
Supporting EXPORTS
Territorial brand policy
Structure and resources Management Board AWEX
406 FTEs (30 in 1988) Foreign trade
Central services
Foreign investments
SOFINEX (international financing)
WBDM
€69 Mio. (2020)
6 regional centres
Overseas network (+ 94)
The role of our regional centres
Mons Nivelles Charleroi
• • •
Namur Liège Libramont
•
Local services for companies Advice and guidance First point of contact for any company wishing to become an AWEX client. Interface between the business world and other AWEX services (in Brussels and abroad)
Around the world, trade and investment counsellors at your disposal
• • • • • • •
Support Prospecting Guarantees Marketing strategy Opening an office Funding Training and recruitment • Partnerships • Insurance
Our main partners
BANKS
EMBASSIES
FEDERAL PUBLIC SERVICE
FEDERATIONS & INDUSTRIES
SOCIAL PARTNERS
WALLONIA UNION OF ENTERPRISES
€ FOREM (Employment Agency)
UNIVERSITIES
CONSULTANTS
REAL ESTATE AGENCIES
LOCAL INVESTMENT AGENCIES
REGIONS (FLANDERS, BRUSSELS)
WALLONIA BRUSSELS INTERNATIONAL
REGIONAL ADMINISTRATIONS
CCI ECONOMIC DEVELOPMENT AGENCIES
CLUSTERS
CHAMBERS OF COMMERCE & INDUSTRY
CENTRES OF EXCELLENCE
Strategic management The Wallonia government's cross-cutting programmes
Management contract • • • •
Statutory tasks Strategic objectives - Indicators Resources Identification of partners
ISO
Quality Processes Improvement
Service objectives
Administration plan
Personal objectives
c u s t o m e r f o c u s
Some strategic objectives
Increase the international visibility and attractiveness of Wallonia (territorial brand policy)
Improve the professionalism of export companies
Diversify the geographical and sectoral approach of exports and investments
Strengthen the potential for innovation-led international cooperation and join international networks and partnerships
i Fit in with the international policies and actions of Wallonia and the WalloniaBrussels Federation (for example the promotion of cultural industries)
Provide a quality after-sales service
Promote the internationalisation of young people and cultural immersion
Key Figures Continental distribution of Walloon exports (% of total) Other european countries Asie-Oceania 2,8% 5,6% America 12,1%
Africa 1,3% Other 0,4%
2018
Asia-Oceania 5,6% America 15,5%
Other European countries 2,7%
Africa 1,3%
Other 0,4%
2019 EU28 77,8%
UE28 74,5%
Key Figures The top 15 foreign export markets (% of total) 25,0%
The top 10 export sectors (% of total) Products of the chemical and pharmaceutical industries Base metals and articles of metal
22,5% 20,0% 17,5%
Electrical and electronic machinery and equipment
15,0%
Plastics and rubber
12,5% 10,0% 7,5% 5,0% 2,5% 0,0%
2019
15,2% 12,6% 9,8% 8,2% 6,7% 6,6%
Food products and beverages
5,8% 5,7%
Transport equipment
4,2% 5,5%
Optical and precision instruments
5,0% 5,1%
Mineral products
3,8% 3,4%
Articles of stone, cement, ceramics and glass
2,4% 3,3%
Live animals and animal products
3,1% 2,7%
2018 2018
35,9% 39,7%
2019
Our missions Missions Support for exporters
Support for foreign investors
Wallonia international promotion (Brand policy)
Support for exporters WALLONIA BUSINESSES A FEW FIGURES
• 78,521 companies
•
• 706,973jobs
•
• 99.6% of SMEs • 9 employees on average/company • average of about 2,950 additional enterprises each year Source : UWE – “L’entreprise, je veux savoir” 2019
•
Average export/TO ratio = 70% (30% in the EU) Approximately 8,000 exporting companies are Wallonia ExportInvestment Agency clients Approximately 2,800 companies / year benefit from a Wallonia ExportInvestment Agency service
Support for exporters BECOME A WALLONIA EXPORT-INVESTMENT AGENCY CLIENT ELIGIBILITY CRITERIA
• A head office or place of business in Wallonia • Generate added value (assistance limited to purely commercial companies) • Demonstrate a willingness to develop internationally • [Export diagnosis]
Verification by the regional centres client database
Support for exporters BECOME A WALLONIA EXPORT-INVESTMENT AGENCY CLIENT BUSINESS SECTORS CONSIDERED
• "Traditional" industrial and technology sectors • Cultural industries (including fashion, design, architecture) • Agribusiness, livestock farming, horticulture • Tour operators • Companies • Groups, federations, clusters...
Support for exporters MAIN PRINCIPLES OF SUPPORT FOR EXPORTERS: PHILOSOPHY
Principle of universal public service • • •
Listen to every company Free and personalised services (excluding participation costs for joint trade shows) Complete service offer covering the entire export process
Principle of trust
Philosophy of advice and support ("helping hand")
Financial and non-financial support
Support for exporters MAIN PRINCIPLES OF SUPPORT FOR EXPORTERS COVERAGE OF NEEDS
•
Information
•
Coaching
•
Consultancy (export strategy, design, etc.)
•
Marketing and communication
•
Prospecting (trips, studies, missions, trade shows)
•
Company training (languages, culture, etc.)
•
Presence - Opening a sales office
•
Partnership
•
Financing and international projects (guarantees, export financing and insurance,foreign investments)
Support for exporters MAIN PRINCIPLES OF SUPPORT FOR EXPORTERS SPECIFIC FOCUS: PROGRAMME OF ACTIONS 2019
•
170 trade promotion and development actions
•
These actions covered 27 sectors of activity and 65 markets
•
30 actions in BRICS countries and emerging countries
•
3 Exploratory markets: 25 sectors of activity, 40% of them high-tech
Support for exporters FINANCIAL ASSISTANCE FOR INTERNATIONALISATION PRINCIPLES
• • •
Access: businesses or operators eligible for Wallonia Export-Investment Agency services Complete coverage at all stages of an export process Two main categories of financial assistance : ⁻ Promotion incentives (5 support packages + complementary programmes and mechanisms) ⁻ International financing instruments > repayable advances
Other export support services • Logistic Branches • Welcome Offices and technological Incubators • Technology monitoring, innovation monitoring and technology partnerships (Global Innovation network) • Explort programme • Raising awareness about specific consumption economy (Halal, Kasher) • Training (languages, cultural approach to markets, communication techniques) • Information on European aid programmes (AWEX EU Office) • Wallonia Export Awards
Support for foreign investors FUNCTIONAL STRUCTURE
FOREIGN INVESTOR
Government + Board of Executive Directors
1.Promotion
2.Prospection
3. Reception
Actions / Events
Business support during installation
Internal /external production
Meeting with Marketing and / or Commercial Area’s Managers + Communication actions Brochures / documentation
Management and commercial follow-up
ESTABLISHMENT + BUSINESS DEVELOPMENT
Partners DG06 - DG04 (administration departments) Local Development Agencies FOREM (Public employment Agency) Consultants Finance specialists Universities …
Support for foreign investors ADDED VALUE AND MISSIONS
SEEK & IDENTIFY
Networks, key influencers, partnerships
CONVINCE
Information, networking, business development
HELP FOLLOW
Letter of interest, simulations, meetings
After sales service
Support for foreign investors A WIDE RANGE OF SERVICES
INFORMATION
SUPPORT MEASURES • Investment • R&D • Employment
TAX AND LEGAL ASSISTANCE
REAL ESTATE SEARCH
STAFF RECRUITMENT • Simulation • Training • Availability
Support for foreign investors PROMOTION OF WALLONIA
MAIN ASSETS • • • • • • • •
A market of 500 million consumers Transport networks Land and buildings Tax system Numerous aid measures Qualified and available workforce Quality of life Help from government authorities
Promoting foreign investments RESULTS OVER FOUR PERIODS
1.694 investment files concluded – 36.743 direct jobs- € 15.582.847.560 invested 2000-2004
2005-2009
2010-2014
2015-2019
358 investment files concluded
454 investment files concluded
441 investment files concluded
442 investment files concluded
8.192 direct jobs
8.572 direct jobs
9.282 direct jobs
10,773 direct jobs €
€ 3.136.937.112 invested
€ 3.307.607.006 invested
€ 4.160.495.707 invested
4,978,615,984 invested
Support for foreign investors RESULTS 2019 Breakdown of amounts invested by country or region of origin
Amounts invested by sector (top 15)
USA
€ 564.000.000
Brussels
€ 336.000.000
Flanders
€ 273.000.000
Italy
€ 165.000.000
France
€ 165.000.000
Russia Germany Netherlands
€ 150.000.000 € 37.000.000 € 12.500.000
Israel
€ 9.000.000
UK
€ 8.600.000
India
€ 7.275.000
Other
€ 5.000.000
Spain
€ 4.200.000
Continental distribution of amount invested Europe
69,90%
America
30,95%
Asia
1,15%
€ 501.000.000
Agrofood
€ 402.000.000
Biotech
€ 398.000.000
Logistics
€ 184.000.000
Mecatec
€ 179.000.000
Energy
€ 89.000.000
Japan
IT
€ 61.200.000
Aéronautics
€ 31.000.000
Construction
€ 29.000.000
Trend by competitiveness cluster Greenwin
233.334.891 €
Wagralim
149.820.000 €
Biowin
94.210.000 €
Chemistry
€ 15.800.000
Environment
€ 10.400.000
Logistics in Wallonia
86.313.100 €
Other
€ 7.000.000
Mecatech
29.900.000 €
Glass
€ 6.000.000
Skywin
12.250.000 €
Support for foreign investors RESULTS 2019 Distribution of jobs by country of origin or region France
715
Flanders
622
USA
505
Brussels
202
Italy
144
Germany
Israel
50
Canada
43
742
Agroalimentaire
483 290 203 123
Construction
63 52
Biotech
IT
74
UK
757
Aéronautique
123
Netherlands
Logistique
Mecatech
187
Japan
Other
Jobs created by sector (top 15)
Continental distribution of Jobs created
50
Greenwin
714
Environnement
50
Wagralim
642
45
Biowin
248
Logistics in Wallonia
160
Mecatech
157
Skywin
143
73,43%
Verre Chimie
33
America
19,06%
India
31
Spain
Asia
7,51%
31
Trend by competitiveness cluster
Energie
Europe
China
61
36
Distribution Textile
27 8
Support for foreign investors THEY HAVE CHOSEN WALLONIA - BELGIUM TO DEVELOP THEIR ACTIVITIES
Support for foreign investors THEY HAVE CHOSEN WALLONIA - BELGIUM TO DEVELOP THEIR ACTIVITIES
Wallonia Export and Investment Agency Namur Office Park | Avenue des Dessus de Lives, 6 B - 5101 Namur | Tel: +32 81 33 28 50 welcome.invest@investinwallonia.be
www.awex-export.be www.investinwallonia.be