WALLONIA EXPORT-INVESTMENT AGENCY
Strategy and Action Plan
FUNCTIONAL STRUCTURE FOREIGN INVESTOR
Government + Board of Directors
1.Promotion
2. Prospection
Actions/ Events
Commercial support to companies
Marketing & Communication Area project managers + Communication
Management and commercial follow-up
Support actions Brochures/documentation
3. Reception
Production internal / external
Partnerships
Local administrations Local Development Agencies Consultants Social partners Universities …
ESTABLISHMENT + DEVELOPEMENT
OUR ADDED-VALUE SEEK AND IDENTIFY INVESTORS ABROAD
PROSPECT AND ATTRACT
ASSISTANCE IN SETTING UP BUSINESS
FOLLOW UP WITH THE CUSTOMER, CUSTOMER SUPPORT
Networks, key influencers, partnerships
Information, networking, Business development
Letter of interest, simulations, procedures, meetings
After-sales service
A WIDE RANGE OF SERVICES
LEGAL AND TAX ASSISTANC E
INFORMATION (WALLONIA SPECIFIC SECTOR, …)
SITE SELECTION
ASSISTANCE TO HIRING STAFF
FINANCIAL PLAN GUIDANCE IN INVESTMENT PROGRAMS
REGIONAL COORDINATORS
Banks
FOREM FOREM (public (public employment employment servcies) servcies)
Federal Federal public public services services
Social Social partners partners
Universities Universities
Local Local investment investment agencies agencies
Chambers Chambers of of commerce commerce
UWE UWE –– Wallonia Wallonia Union Union of of Enterprises Enterprises
AWEX, AWEX, WBI, WBI, MEWE MEWE
Real Real Estate Estate Agencies Agencies
Economic Economic Development Development Agencies Agencies
Clusters Clusters
Regional Regional administrations administrations
Embassies
Federations Federations and industries industries and
Consultants Consultants
MARKET APPROACH STRUCTURE PROSPECTION
PROMOTION
Promotion follow-up Networking Individual contacts Targeted prospection product introduction Mass prospection
Road Shows Conferences Contacts Web – social networks Interviews Marketing supports (e-)mailings
ACTIONS
Site selection Local development agencies, real estate agency
Market studies Wallonia Export – Investment Agency & Local development agencies
Facilitator Wallonia Export – Investment Agency & partners
After-sales service Wallonia Export – Investment Agency & partners
WALLONIA EXPORT-INVESTMENT AGENCY Namur Office Park Avenue des Dessus de Lives, 6 B-5101 NAMUR – LOYERS BELGIUM
(T) 0032 81 33 28 50 (F) 0032 81 33 28 69 welcome@investinwallonia.be www.investinwallonia.be