EU CROSS-BORDER E-COMMERCE FORUM by Wallonia Export & Investment Agency

EU CROSS-BORDER E-COMMERCE FORUM DECEMBER 11/12-2019

LIEGE AIRPORT

CROSS-BORDER THROUGH THE BRI

CONTEXT

CROSS-BORDER E-COMMERCE: UNLOCKING THE GROWTH POTENTIAL

ONLINE SHOPPERS WHO MAKE PURCHASES FROM OVERSEAS RETAILERS

CROSS-BORDER E-COMMERCE CAN BE ALSO REFERRED TO AS INTERNATIONAL ONLINE TRADE. Buyers and sellers who are not located in the same country, use different currencies have now access to an easy way of doing business that is destined to become even more important in the future:

57% Online shoppers worldwide

already make their purchases from overseas retailers.

WORLDWIDE AVERAGE

> 63,4% of Europeans > 57,9% Asia-Pacific Data via Nielsen

In 2019, global online shopping sales are expected to reach more than 3000 billion Euros. In 2022, cross-border online shopping is expected to reach more than 800 billion Euros. Data via Statista

63.4%

55.5%

57.7%

54.6%

EUROPE

ASIA - PACIFIC

Data via Nielsen

AFRICA

LATIN AMERICA

THE CHINESE MARKET:

LEADING THE CROSS-BORDER REVOLUTION China’s cross-border import retail e-commerce market reached €1500 billion in Q4 2018. China’s cross-border export retail e-commerce reached €726 billion in Q4 2018.

2018 EUROPEAN E-COMMERCE SALES

The share of online shoppers in Europe making purchases cross-border increased by more than 10 percentage points over the past 5 years: > In 2018, 38% of European parcels were purchased from China. > 40% of Amazon sellers are based in China.

CROSS-BORDER PURCHASES

Data via Cross-Border Commerce Europe

Data via International Post Corporation

WALLONIA, BELGIUM:

DISCOVERING THE EUROPE-CHINA CROSS-BORDER HUB

870.000 Tons of cargo transported

SMEs support

11.000 km

Alibaba Cainiao Smart Logistics Network chose Belgium for its logistics hub in Europe. The Liege Airport, that in 2018 transported 870.000 tons of cargo, will host the new world-class smart logistics hub and it will serve as the “Gateway to China”.

Electronic World Trade Platform (eWTP) Initiative: an agreement between the Federal Government of Belgium and the Alibaba Group to help SMEs better manage their exports.

The recent cargo train connection between the central Chinese hub city of Zhengzhou and Liege guarantees great logistic access.

Distance covered

THE FORUM AIMS TO BUILD A PLATFORM TO FACILITATE THE CREATION OF A GLOBAL MARKET SPACE, ESPECIALLY BETWEEN CHINA AND EUROPE.

EUROPE AND CHINA:

TAKING ADVANTAGE OF GREAT OPPORTUNITIES Under the framework of the Belt and Road Initiative, trade and investments between China and European countries have risen: Europe and China are each other’s largest source of imports and one another’s second largest export destination. > In 2018, China’s direct investment in the EU amounted to 722 billion Euro. > The EU’s investment in China reached 92 billion Euros. For the year 2019-2020, the Liege Airport received 50 million Euros of investments.

Given the traction that cross-border e-commerce is gaining in global economy, China and Europe can benefit from deeper cooperation in the cross-border e-commerce industry. THE FIRST EDITION OF THE EU CBEC FORUM WANTS TO FOCUS ON HOW TO TAKE ADVANTAGE OF THESE CIRCUMSTANCES

WHO ARE YOU?

A SHOUT OUT TO THE CBEC SUPPLY CHAIN > BRANDS AND MANUFACTURERS > LOGISTICS SERVICE PROVIDERS > TRADING COMPANIES > DIGITAL MARKETERS > CROSS-BORDER E-COMMERCE PROFESSIONALS

YOU HAVE A UNIQUE CHANCE TO UNLOCK UNPRECEDENTED BUSINESS OPPORTUNITIES WITH CHINA TODAY.

THE FORUM

DECEMBER 11-12

LIEGE AIRPORT

The EU CBEC FORUM is a two-day event established to become the most prominent and comprehensive platform in Europe about cross-border e-commerce, with guests from the biggest names in the industry from both Europe and China. Companies, professionals and government bodies will be involved, in order to: UNLOCK THE UNPRECEDENTED POTENTIAL OF CROSS-BORDER E-COMMERCE EXCHANGE IDEAS AND SHARE EXPERIENCES FIND THE RIGHT PARTNERS BETWEEN EUROPE AND CHINA MEET THE TOP PLAYERS IN THE INDUSTRY GROW A GLOBAL NETWORK

MEET THE ORGANIZERS The EU CBEC Forum originated from the cooperation between AWEX, the Wallonia Export-Investment Agency and Cifnews, the first cross-border e-commerce media platform in China. This partnership was born from the shared objective to connect European companies and consumers to the best pool of opportunities currently offered by the Chinese market.

The Wallonia Export-Investment Agency (AWEX), is a Public Interest Organization in the Wallonia Government created in 1998. It constitutes a one-stop shop for all foreign companies interested in locating to Wallonia or expanding their existing activities.

Cifnews 雨果网 is the first media platform focusing on cross-border e-commerce. Its mission is to connect brands & manfacturers with vendors & channels in the interconnected global market. Cifnews works with the main global names in the industry such as Amazon, Facebook, Google and eBay, and is operative in over 60 Chinese industrial districts.

MEET THE PARTNERS EU-China Logistics is the first European EU-China Logistics Incubator co-founded by the Walloon Regional government, Logistics in Wallonia and the Liege Airport.

OBOR Consulting is a digital marketing and cross-border e-commerce consultancy firm that connects European companies to the Chinese market and viceversa.

The Belgian Cross-Border E-Commerce Association aims at bringing together companies active in the field of cross-border e-commerce and to further develop the relationship between China, Belgium and by extension Europe.

The Belgian-Chinese Chamber of Commerce (BCECC) is the leading Belgian business association for companies engaged in doing business in or with China.

TAKE OFF WITH CHINA

WHAT YOU GET BY PARTICIPATING?

DON’T MISS THE CHANCE: BE AMONG THE LEADERS OF CROSS-BORDER E-COMMERCE

Be at the forefront of what is set to be the most prominent event on cross-border e-commerce in Europe.

JOIN THE FIRST EDITION!

In-depth analysis on the latest trends in cross-border e-commerce. The chance to share your vision with the best players in the industry both from China and Europe. Networking opportunity with representatives from all parts of the cross-border e-commerce supply chain.

EUROPE

CHINA

1ST EDITION

TAKE OFF WITH CHINA

CHALLENGES Distribution: what China has to offer in terms of logistics and what hurdles it brings up.

OPPORTUNITIES Small and Medium Enterprises: cross-border e-commerce can help SMEs expand their customer base internationally. China is one of the best opportunities of growth for the backbone of European economy. HOT TOPIC New Retail and Media Platform: blurred boundaries between offline and online commerce and countless opportunities for market entrance in China through new media platforms.

CHINA

EUROPE

1ST EDITION

TAKE OFF WITH CHINA CHALLENGES Standards: transparency, sustainability and consumer protection are the main concerns of European customers. Chinese cross-border sellers may find it difficult to adapt to European regulations, the EU CBEC Forum wants to ease up the first impact with the EU market.

OPPORTUNITIES Access to a great single market that has a consumer base of middle-high standards, the perfect public for the products of the New Made in China.

HOT TOPIC Digital Single Market:The European Commission has been working to break down online barriers that prevent people from enjoying full access to all goods and services being offered by businesses in the EU, What does a Digital Single Market mean for extra-EU companies such as China?

DO YOU WANT TO BECOME AN EXHIBITOR? RESERVE YOUR BOOTH! BOOTH INFORMATION

9 sqm

18 sqm

€ 3.500

€ 6.000

*Includes 2 tickets and a 50% discount on any additional ticket

18 sqm

9 sqm

WHAT’S MORE?

CHOOSE THE BEST DEAL! PACKAGES OPTIONS Platinum

Gold

Silver

9 sqm

Tickets Included**

VIP Dinner Pass

40 min speech

20 min speech

Roundtable

Online & Offline Promotion

Yes

Goodie Bags Inserts

Yes

€ 15.000

€ 9.000

€ 7.000

Stand*

Speaking Opportunity

PRICE

*You can upgrade to the 18 sqm booth with an extra of € 2.500 **50% discount on any additional ticket