SUCCESS STORIES IN BELGIUM INTERVIEW WITH
Hinde Boulbayem, Mobility Manager and CEO of SUMY
COMPANY
SUMY REGION
Brussels Founded: 2013 Location: Brussels Number of employees: 20-30 Turnover (2019): EUR 1.3 million Investments (2019): EUR 200,000 Prizes, awards: the “Innovation Award” from Femmes Chefs d’Entreprises Mondiales in 2019; the “Hub Award” Best Growing company from hub.brussels in 2019; the “Saphira” award under the Patronage of His Majesty King Mohammed VI in 2015 Website: www.sumy.be
SUMY, Sustainable Urban Logistics and Mobility, is a digital and physical logistics and mobility solution provider for the food and pharmaceutical industries. “The services we provide help our customers to achieve a 48% increase in distributed volumes per hour and a 78% rise in delivery reliability, as well as a 95% decrease in the amount of carcinogenic particles released during transportation and a 39% reduction in CO2 emissions. Moreover, our services are silent and fluid,” says Hinde Boulbayem, Mobility Manager and CEO of SUMY.
“It’s simply a matter of organizing and planning, using the 24 hours of the day. I call it an ecologistics process approach. It is my wish to have only one vehicle and to do everything with that vehicle.”
WORKING LIKE SANTA CLAUS
fect on mobility, coming from two different angles: using natural gas and driving at night,” explains Boulbayem.
SUMY was founded in 2013 to provide a solution to the problem of congestion with its multiple detrimental effects on companies located in Brussels. “Increasing numbers of vehicles on the road slow down delivery speed, reduce reliability and create additional costs. At night, however, there are no trucks on the road, no deliveries and the streets are empty. The reason for that is the excessive noise generated by the trucks. We decided to tackle this issue by installing a noise-free electric refrigeration system and a natural-gas-powered engine, which was key to accessing infrastructure at night. So our solution has a positive ef-
Driving and delivering at night has several advantages compared to working during the day. “Working with our customers on the basis of a relationship founded on mutual trust enables us to access their infrastructure for the offloading of goods without them having to be present. Our customers feel like they are working with Santa Claus, they sleep and when they wake up, everything is there. In addition, our drivers really enjoy driving at night, because there is nobody about, no stress, no delay and they experience a sense of success at the end of the delivery. We see it as our mission. Like nurses, policemen or airline workers, we work
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