Invest Edinburgh (November 2016 - February 2017) by Invest Edinburgh

THE INVESTMENT MAGAZINE FROM SCOTLAND'S CAPITAL

NOVEMBER TO FEBRUARY 2017

BUILDING A PERSONAL DIGITAL PICTURE

THE RISE OF DIGITAL HEALTHCARE

ALSO INSIDE ISSUE 58 » 10 QUESTIONS FOR ISSY URQUHART, CHIEF PEOPLE OFFICER, CRANEWARE » BRIGHT FUTURE FOR PURELIFI » THE QUEENSFERRY CROSSING » TOMORROW'S CONNECTED CITY

IN THIS ISSUE 06

THE FIRST WORD

04 SNAPSHOTS

The latest news from around the city

07 NEW ARRIVALS

Award-winning London-based restaurant chain, Dishoom arrives in Edinburgh

08 10 QUESTIONS FOR…

Issy Urquhart, chief people officer, Craneware

10 (cover story)

THE FOURTH INDUSTRIAL REVOLUTION:

The rise of digital healthcare

14 ROUND TABLE

How does Edinburgh's ecosystem support and facilitate digital healthcare businesses in their development of medical innovations and their ability to network globally?

16 MAKING IT HAPPEN

The Queensferry Crossing

18 INNOVATION FOCUS

High fibre diet : Edinburgh emerges as the

UK's leading Gigacity

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ello and welcome to the latest issue of Invest Edinburgh. In our latest round up of investment activity and opportunities in and around Scotland’s capital we take a detailed look at the future of digital healthcare in our cover feature. Edinburgh’s unique academic strengths, particularly in the field of informatics, combined with a high penetration of technology-led businesses and world-class track record in medical innovation are being fused together to create truly exciting collaborations that could have widespread implications for how global healthcare is delivered in the future. We look at some of the examples of where this type of collaboration can be seen in the city and explore how technology is already revolutionising local healthcare delivery and advancing the field of precision medicine. Continuing our healthcare theme, we speak to Issy Urquhart, chief people officer from Craneware in 10 Questions, to hear more about how this Edinburgh-based business continues to have a profound impact on the US healthcare system. Through its leading medical billing software, the company has just recorded its third consecutive year of record sales in the US. In Capital Focus we take a look at the latest development on offer in Edinburgh’s rising Exchange District – One Lochrin Square. The distinctive Grade ‘A’ office development comes to market against a backdrop of exceptional demand and limited supply. In 1 to Watch we take a closer look at Payfont and its groundbreaking cyber-security technology that promises a quantum leap in online data protection at a critical juncture for the mobile payments industry. Following the same theme, Made in Edinburgh profiles Intelligent Point of Sale and its cost effective electronic point-of-sale (EPOS) systems aimed at SME businesses. Making it Happen looks at the transformational impact of the new Queensferry Crossing on the regional and national economy, providing an essential piece of transport infrastructure for the whole of Scotland. In Added Extras, we celebrate our awardwinning city, which every year scoops awards as a great city to live in, work in, study in and visit. Finally, Edinburgh has always been known as a city of innovation and change. To enable the city to prepare for the future the 2050 Edinburgh City Vision Project has been launched. From now until Christmas everyone with a stake in the city is invited to share their views on the type of city they would like to see in 2050. Information on how to register your views can be found in the Snapshots section of the magazine. Thank you for reading,

For a free subscription to Invest Edinburgh, or to obtain additional copies, please contact editor@investedinburgh.com Follow Invest Edinburgh on Twitter. twitter.com/investedinburgh Follow Invest Edinburgh on Facebook. facebook.com/investedinburgh

COUNCILLOR GAVIN BARRIE Convenor of the Economy Committee The City of Edinburgh Council editor@investedinburgh.com

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Invest Edinburgh is created in a partnership between Marketing Edinburgh Ltd and the City of Edinburgh Council. It is published by Resolve Creative, Suite 104, 47 Timber Bush, Edinburgh EH6 6QH t. +44(0)131 555 7585 w. resolve-creative.co.uk

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To find out more about how we can help you, please contact the Investor Support team at invest@edinburgh.gov.uk

CREATIVE

GLOBAL PHARMA, QUOTIENT CLINICAL, HAS RELOCATED ITS SCOTTISH BASE TO WEST EDINBURGH AFTER LEASING 6,394 FT2 OF NEWLY REFURBISHED OFFICE SPACE AT HASTON HOUSE, SOUTH GYLE.

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ONE LOCHRIN SQUARE OFFERS CENTRAL GRADE ‘A’ OFFICE SPACE

One of Edinburgh's largest available office buildings is undergoing a comprehensive refurbishment to address unprecedented demand in the capital, where vacancy levels have hit a record low. The overhaul of One Lochrin Square is due for completion in December, and will be the only self-contained building of its size and scale to reach the market for the next 12 months. UBS Asset Management, on behalf of the owners, is transforming the five-storey building which forms part of the Lochrin Square development. Partly retaining a traditional façade, this striking building is undergoing extensive refurbishment to provide 62,416 sq ft (5,799 sqm) of cuttingedge, Grade ‘A’ office space. Demand is expected to be high; a reflection of the limited supply of Grade ‘A’ office accommodation across the city centre. Vacancy levels across the capital fell to 4.4% at the end of Q3 2016 according to JLL, while Grade 'A' vacancy rates stand at 1.8%. “Lochrin Square is an important opportunity in the market as it provides the largest standalone Grade ‘A’ office across the whole of Edinburgh. The owners have committed to complete a top down refurbishment that ensures that the building will meet modern corporate requirements, including new lockers and bike facilities in the basement car park, a contemporary, large reception area and bright flexible open plan floor plates,” said

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Ben Reed, Director at JLL, which is acting as joint agent for the development alongside Knight Frank. A fully glazed central atrium and full height, floor to ceiling glazing ensure that all floors are bright, light and airy. While all floors enjoy inspiring views, the fourth floor terrace offers a spectacular panorama of the Edinburgh cityscape and beyond. “In addition to delivering an eyecatching reception area, the work features a speculative ‘defurbishment’ on the ground floor – a new property trend that

WORK HAS BEGUN ON THE £1BN EDINBURGH ST. JAMES DEVELOPMENT, COMPRISING 850,000 FT2 OF RETAIL SPACE, A 214-ROOM HOTEL AND 150 PRIVATE APARTMENTS.

provides stripped back, attic style office accommodation to attract technology, media and telecoms (TMT) occupiers. “This finish is commonplace in London but has never been delivered in Edinburgh,” adds Ben. “The four upper floors will be finished to a traditional landlord’s Grade ‘A’ specification.” Reflecting the rapid growth of Edinburgh’s booming TMT sector, tech companies have accounted for 30% of all Edinburgh office take up so far this year. One Lochrin Square is located in the fastgrowing Fountainbridge neighbourhood, with other office occupiers including Apple, Pinsent Masons, STV, Bloomberg, and the Lloyds Banking Group. The development links the restored Union Canal basin at Edinburgh Quay with Edinburgh’s Exchange District, the rapidly developing natural extension of Edinburgh’s city centre.

www.onelochrinsquare.co.uk www.jll.co.uk www.knightfrank.co.uk

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1 TO WATCH

WHO ARE THEY? Edinburgh fintech start-up Payfont is at the forefront of combating hackers and the malicious theft of stored personal data. The business, recently valued at £180m by intellectual property valuation experts Inngot, offers the world’s most secure protection against online fraud. In effect, Payfont is the world’s first cyber security solution to secure the online front door (a user’s identity) and back door (data at rest). WHERE HAVE THEY COME FROM? Founder and chief executive David Lanc heads the four-year-old business. As a former senior executive at Royal Bank of

Scotland’s cards business, he helped to bring chip and pin and internet security to the UK. As an alternative to vulnerable password-based authentication systems, Payfont helps banking customers personalise how they want to identify themselves online, while its proprietary Anonymised Distributed eCloud Architecture (ADeCA) technology represents a quantum leap in security by effectively turning personal data into ‘online sand’. This makes it virtually impossible for cybercriminals to intercept and decrypt personal information. “We are very happy to be based in Edinburgh because it has a worldwide reputation in the financial sector and from here we can continue to develop globally,” said David.

WHY ARE THEY WORTH WATCHING? According to Adyen, the global payments technology company, the UK continues to lead the world in mobile payment adoption, with 49% of online transactions on a mobile device (a figure increasingly dominated by smartphones). This revolution in how customers manage their transactions and interact with financial institutions has major implications for cyber security. High profile data thefts continue to make the headlines, leaving many people concerned about the security and privacy of their personal information. > Find out more: www.payfont.com

AMBASSADORS CELEBRATE TWO DECADES For 20 years, Convention Edinburgh’s Ambassador Programme has been actively promoting and supporting business tourism across Scotland’s capital. The network of more than 500 leading academics and professionals has been instrumental in selling Edinburgh as a world-class international destination for Meetings, Incentives, Conferences and Events. Over the last two decades, Convention Edinburgh, its members

and local Ambassadors have successfully collaborated to bring 528,605 delegates to 1,348 events in the city, generating more than £900 million in economic impact. The Ambassador Programme connects the expert support, practical guidance and industry connections of Convention Edinburgh with local leading industry specialists, including some of the world’s most innovative minds in science, medicine and technology.

Some of the winners at this year's Ambassadors' dinner

With research showing that more than 70% of conference destinations are chosen by the association committee based on the quality of the local member’s bid presentation, such strong local advocacy is vital. There is a growing ambition among meeting organisers to leave a lasting legacy within a host city. Through its extensive networks, Convention Edinburgh is ideally placed to support Ambassadors in helping clients deliver just that. During last year’s 50th annual meeting of the British Neuroscience Association, local Ambassadors Dr. Jane Haley and Dr. Peter Brophy, from Edinburgh Neuroscience, worked with Convention Edinburgh, host-venue the Edinburgh International Conference Centre and the Edinburgh International Science Festival, to create a Festival of Neuroscience. In addition to delivering a comprehensive series of interactive public events and lectures to help demystify the brain, the festival helped forge new links between researchers and the Science Festival. >F ind out more: www.conventionedinburgh.com

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AMAZON EXPANDS EDINBURGH DEVELOPMENT CENTRE In a move that reinforces Edinburgh’s growing reputation as a global technology hub, Amazon has announced a major expansion of its development centre in the city. The research and development facility, Amazon’s first outside the US when it opened 12 years ago, will grow by up to a third with the addition of at least 35 software engineers, scientists and managers. Amazon already employs around 100 technical developers in the centre and hires graduates and postgraduates from Scotland’s universities, including the University of Edinburgh’s world-leading computer science and informatics department. ”Through Edinburgh we learned how to make remote research and development teams successful across time zones and Amazon now has many more sites like ours around the world,” explained Graeme Smith, managing director of Amazon

Development Centre Scotland (pictured above). “We’re inventing solutions in Edinburgh that serve customers across North America, Europe and Asia”. Now one of three such centres in the UK, Amazon Development Centre Scotland is delivering service improvements across the online retailer’s diverse customer offering. “Colleagues joining Edinburgh will work on a variety of projects – using the very latest technologies like natural language processing and machine learning to provide personalised recommendations and a host of other features which make it easier for customers to discover and buy anything they want,” continued Graeme. “These are Silicon Valley jobs in Scotland. Our obsession with improving the customer experience through invention is why we’re expanding.” > Find out more: www.amazondc.com

START-UP OFFERS A RADICAL APPROACH TO ENERGY SUPPLY A new Edinburgh-based energy company has launched with a radically different approach to the marketplace, aimed at redefining consumer energy supplies. Founded by industry veteran David Pike and chaired by former Gleneagles chairman Peter Lederer, Our Energy will return 75% of profits back to customers, while offering free shares and a say in the business. Through crowd funding it has been able to secure the £10,000 required to build the systems that will be required to secure regulatory approval. Promising to operate with transparency, Our Energy is committed to sharing

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decisions, accounts, senior management salaries and wholesale energy prices, as well as offering simple transparent tariffs. "It’s time to build an organisation where the consumer actually has control, consumers' views about company direction are sought, and most importantly where the majority of the profits are returned to the consumers. In other words, it is time for an ‘energy democracy’,” said Peter Lederer CBE, Chair of Our Energy. >F ind out more: www.ourenergy.com

Sensewhere, the University of Edinburgh spin out, has been awarded £1.4m by Scottish Enterprise to fund three years of R&D to enhance the accuracy and performance of its indoor location and navigation technology. Scotland could be in line for its own equity capital market after proposals for a new Scottish Stock Exchange were submitted to the Scottish Government. A group of former US NASDAQ traders aim to create Scotland’s first independent stock exchange since 1973. Leonardo Hotels – the European arm of the Israeli Fattal Hotels Group – has opened its second UK property in Edinburgh. The group launched a 282-room hotel at a former Premier Inn site in the Haymarket area of the Scottish capital in October. The venue is set to undergo ‘extensive renovations’ to convert it to the three to four-star Leonardo Hotels brand. Edinburgh Castle remains Scotland's most popular paid-for attraction. A key element of the Edinburgh World Heritage Site, the castle played host to 755,001 visitors between April and July 2016, including its busiest day ever on 16 July when it welcomed 11,368 visitors. Pickering’s Gin founders Marcus Pickering and Matt Gammell have teamed up with local social enterprise and marketing experts to produce a new gin-based social enterprise – Ginerosity. Profits will be used to help and support under-privileged or young people across the UK and beyond. Investment in Edinburgh's commercial property market is on course to reach its highest peak since 2006, according to Frank Knight. With £336m worth of city offices having been bought in H1 2016, the firm predicts a further £140m is likely to be spent by investors in Q3 2016.

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MADE in EDINBURGH

Few businesses have had such a disruptive impact on their market as Edinburgh-based Intelligent Point of Sale (intelligentpos). In just three years the company, which provides cost effective cloud-based electronic point-of-sale (EPOS) systems for SMEs in the hospitality and retail sectors, has grown from a kitchen table vision to a multi-million pound operation with customers spanning the globe. Shocked by the high cost of off-theshelf EPOS solutions for small businesses in 2012, intelligentpos co-founder and chief product officer Robin Knox approached his friend Paul Walton, now chief technology officer, to co-develop an iPad-based solution aimed at small retail or hospitality enterprises. After eight months of graft their first commercially viable product was offered to market in mid-2013; a first office followed by yearend and the business recruited its first employee in mid-2014. Then things really took off. In 2015, intelligentpos secured £500,000 in funding from investment syndicate 24Haymarket with support from Scottish Enterprise, received a loan from East of Scotland Investment

Fund and recorded turnover of more than £1m. With thousands of customers now on its books, the business capped off the year with a £50,000 award from Scottish EDGE, the funding organisation aimed at identifying Scotland’s early stage and high growth potential entrepreneurial companies. It was recently announced that Swedish fintech company iZettle had chosen to cement its three year relationship with intelligentpos by acquiring the business. The result creates an affordable point of sale and payments service for nano and micro businesses.

“WE NOW HAVE 43 STAFF BUT BY YEAR-END WE’RE EXPECTING THAT TO GROW TO MORE THAN 80."

“Thanks to the acquisition we’re looking to expand every aspect of our operation" says Robin. Part of that growth will include recruiting a product manager to work with our product intelligence expert to shape our development roadmap and ensure we’re connecting with our customers around the world. We’re already looking at unveiling multi-lingual versions of the system, targeting the European marketplace in the near future. “Support for those new products will continue to be provided from Edinburgh. The city’s tech sector is thriving, helping to attract talent from all over the world. It’s also an incredibly international city, supporting multilingual software development.” > Find out more: www.intelligentpos.com/uk

SHAPING A VISION FOR EDINBURGH Edinburgh’s residents, businesses and partners are being invited to help shape the capital’s future under the 2050 Edinburgh City Vision project. In 2016 Edinburgh is a thriving city, where population growth continues to outperform every other city in the UK. With its strong, diverse economy and exceptional quality of life, the city continues to attract talent and visitors from all over the world. Such growth creates challenges in terms of housing, transport, the environment and city infrastructure, requiring Edinburgh to adapt and change.

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The 2050 Edinburgh City Vision consultation aims to shape the long-term future of Scotland’s iconic capital, helping to build an ambitious vision as to the type of city Edinburgh aspires to be. The project will encompass the diverse needs of the city, ensuring it continues to prosper as a great place to live, work and visit over the next 30 years. “We want this to be a vision that is specific to Edinburgh, which brings together everyone with an interest in the city and unlocks a creative spirit of collaboration,” said Andrew Kerr, chief executive of The City of Edinburgh Council.

The city-wide engagement will run until December 2016. > Find out more: www.edinburgh.org/2050-edinburghcity-vision

<SNAPSHOTS

PULSATING FUTURE BECKONS FOR PURELIFI Edinburgh based technology company pureLiFi has completed a £7m, series B financing round led by Temasek, the Singapore-based investment firm. The funding will support the development and commercialisation of its proprietary technology that offers the potential to make LiFi significantly faster than WiFi. Not only that, the company’s technology offers greater security than traditional wireless solutions simply because LiFi cannot travel through walls, allowing for physical security of a wireless network. “I am absolutely delighted that this significant step has been achieved towards unlocking the grand LiFi vision," said Harald Haas, co-founder of the company and widely viewed as the ‘father of LiFi’.

LiFi technology uses the visible light spectrum as an alternative to radio frequencies to deliver high-speed wireless data communication. It can not only deliver greater bandwidth than traditional WiFi, but is also more secure due to its line-of-sight nature. It also makes use of existing lighting infrastructure to double up as LiFi access points and so could be implemented in homes and business premises with minimum disruption. In addition, pureLiFi has brought on a new CEO, Alistair Banham, and chairman, Mike Hickey. Both have significant experience in the semiconductor and mobile telecoms industries. "The pureLiFi team and the technology are exciting. The opportunities are enormous, we are talking about offering

Dr Harald Burchardt: COO, Dr Nikola Serafimovski: Director of Business Strategy, Prof Harald Haas: co-founder/chief science officer and Dr. Mostafa Afgani, co-founder/CTO unprecedented data and bandwidth through the same light that illuminates our offices, homes and streets. I’m thrilled to be joining this team as CEO at a critical point in its development," said Alistair Banham. pureLiFi is a spin-out from the University of Edinburgh. The latest funding success comes hot on the heels of a series A funding round at the end of 2015, which enabled the development the world’s first LiFi dongle, known as LiFi-X. The business is already working with industry leaders such as Cisco and in July 2016 it introduced the world’s first LiFi-enabled Luminaire, which was the result of a partnership with French LED lighting manufacturer Lucibel. > Find out more: www.purelifi.com

NEW ARRIVALS DISHOOM WHAT DO THEY DO? Award-winning London-based restaurant chain, Dishoom, has announced it is opening its first Bombay-inspired eaterie outside the UK capital in Edinburgh. The popular restaurant chain, is styled on the iconic ‘Irani’ café culture forged by Zoroastrian immigrants arriving in Mumbai (formerly Bombay) at the start of the 20th century. There were almost four hundred cafés at their peak in the 1960s, but that number has fallen to less than 30 now. Determined to keep the culture alive, Adarsh and Amar Radia and Shamil and Kavi Thakrar, co-founded the chain in Covent Garden in 2010. They now operate

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four establishments in London: Covent Garden, Carnaby St, King’s Cross and Shoreditch. WHY THE MOVE? The business felt it was the right time to open a location outside of London, but has taken its time researching and planning its latest café. While there is no rush to open more restaurants across the UK, the business is very excited to bring Dishoom to Edinburgh. WHY EDINBURGH? The new restaurant will explore the connections between Mumbai and Edinburgh. Dishoom Edinburgh’s

unique design will not only pay homage to the original Irani cafés but also a celebrated character who had a huge influence on both cities, famed sociologist and pioneering town planner, Sir Patrick Geddes. It is also a return home for Kavi Thakrar, who, since graduating from the University of Edinburgh, has, like many students, maintained an affinity with the city. The new restaurant, opening at 3a St Andrew Square in late 2016, will create up to 100 new jobs. > Find out more: www.dishoom.com

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Issy Urquhart chief people officer, Craneware

As chief people officer of Craneware, Issy Urquhart has been focused on Craneware's employer brand as the business gears itself up for future expansion.

IE> Has 2015/16 proved to be a successful year for the business? IU> Absolutely. The value of our market leading revenue management systems has seen sales in the US jump by 60% on our previous year’s performance. In the US healthcare market, we’ve recently signed a number of new partnerships with customers, with contract sales of $58m. It’s the third year in a row we’ve delivered record sales and we’re delighted to return to double digit growth in revenue and underlying earnings before interest, tax, depreciation and amortisation (EBITDA). Centred around ‘Better outcomes for all’ we’ve created a new and more accessible brand narrative, which helps to tell the story of the value cycle in terms that our customers and employees can understand and relate to. ’Better outcomes for all’, be it employee success, customer success or market success, is central to driving our performance in FY2017. IE> What lies behind Craneware’s success? IU> Success hasn’t happened by chance. We work tirelessly to ensure our products, and the support and care around them, are of exceptional quality. Our clients appreciate the dual nationality of working with a US-based sales and professional services team, backed by a skilled customer support team in Scotland. Our workforce in

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Edinburgh has a very flexible culture. We’re geared to providing support for our US customer base: employees manage their own work, starting later in the day to coincide with US time zones. At its heart however, Craneware’s success is built on product quality and customer service. We’re all about providing a quality of service to our customers that is not only repeatable, but extends across our entire customer base – irrespective of size and scope. IE> You have teams split between Edinburgh and US offices in Georgia, Tennessee, Massachusetts and Arizona. How are the teams divided in terms of responsibilities? IU> We’re sitting at around 245 people now, split almost 50/50 between the US and Edinburgh. Our biggest US population is located in our Atlanta office, however the majority of our US employees work from home – reflecting the fact that our customers are all over the US, so we need sales and professional service people close to our customers. In general, the customer-facing side of the business – sales, professional services, product marketing and product management– are all US based. Here in Edinburgh we have our engineering hub delivering core software development and

product support and some of the more traditional support functions such as HR/ Finance and Business Intelligence. The executive is currently split 50/50 on both sides of the Atlantic. IE> From a talent recruitment and retention perspective, how different are the US and UK employment marketplaces and working cultures? IU> There are differences, and while that creates challenges, such as the geographic differences in culture, it’s also about creating opportunities. We have different cultures in terms of skillsets that we require in each location – the majority of our engineers are based in Edinburgh; they’re typically male, most are gen Y/millennials. On the other side of the Atlantic, we have a much higher percentage of female employees, who tend to be gen X, mirroring our customer base, who are finance leaders and CFOs in hospitals. From an attraction strategy when it comes to recruitment, our approach is naturally different, but the core principles that define Craneware, remain the same. IE> How well does Edinburgh continue to meet business needs and support Craneware’s growth? IU> It suits us in a number of ways. We have a really strong talent pool and have

EDINBURGH HAS BEEN RANKED 13TH GLOBALLY, IN THE NEW "SUSTAINABLE CITIES INDEX", SECOND ONLY TO LONDON IN THE UK.

<10QUESTIONS spent a lot of time over the past 12 months raising awareness of Craneware. However, talent isn’t restricted to graduates from Edinburgh’s universities. It includes people who have relocated to the city for the great quality of life on offer here – something we’re able to tap into. We have a diverse and multicultural employee base, with a lot of nationalities. The talent pool is also affordable in Edinburgh – if we were to recruit the same skilled engineers in the US, we would probably be paying at least one and a half times the salaries we are paying in Scotland. IE> What attracted Craneware to Tanfield? IU> Tanfield is in a city centre location, easily accessible by car and public transport as well as with on site parking. There are other great facilities such as the atrium café and the onsite gym. We’re on the top floor, so have access to a wonderful roof garden with stunning views of Edinburgh Castle. With modern, open plan offices it makes for a relaxed environment where our employees can be creative. We’re also surrounded by other tech companies such as FNZ, Avaloq and Zonal. It makes for a great atmosphere and we have recently started sharing events with the wider Tanfield community, such as hosting a Fringe comedy show in our offices. IE> In a competitive recruitment marketplace, how does Craneware differentiate itself? IU> We’ve done a lot around creating our employer brand in Scotland in order to attract and recruit talent. At my first ops board meeting, recruitment was the number one agenda item. When we looked at why that was, there were a number of reasons. First and foremost was a lack of awareness around the Craneware brand – many people weren’t aware of what kind of company we were. There was a misconception that we were a construction company rather than a technology business. We have had to build Craneware as a technology brand in the market. We’re also very focused on training our employees and helping them scale their careers. We’ve made some bold moves in recruiting people without domain expertise. They might have technical and sales expertise, but no experience of the health sector. Through intensive bootcamps we’re able to train new employees on our products, services, our domain and marketplace, accelerating their learning about Craneware.

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IE> What measures have you taken to position Craneware as an employer of choice? IU> If our employees are living and breathing the brand, then it naturally helps our customers live and breathe the Craneware brand. Back in July, when we launched our new brand narrative ‘Better outcomes for all’, we spent a full day off site in St Andrews working with our employees, ensuring everyone was able to play a part in our brand journey. In the past couple of months, we’ve also established a cross functional team to see how we can extend our employer brand across the US. We’re employing people across a much bigger geography, many of whom are home workers. So how do you create an employer brand that has both reach and resonates with our target employee audience? The biggest difference has been positioning Craneware as a flexible employer. Our hours can be flexible, based around the US time zones. Lots of our employees are keen sportsmen, so have plenty of time to make use of the day before coming into work. We’re also of a size where people still feel they have a voice – we’re not too big. Employees still have a strong connection with our founders, Keith Neilson, CEO and Gordon Craig our former CTO. IE> Over the past 17 years, the business has grown to now count approximately 25% of all US registered hospitals among your customers. Where is the business targeting future growth? IU> We have an incredibly ambitious programme of expansion planned, which will be fuelled to some extent by merger and acquisition activity. In terms of targets, they’re all about how we develop our product range to enhance our presence across the entire value cycle. In terms of organic growth, for FY2017, we have some key performance indicators to extend our footprint among existing customers – upselling, adding products and service into existing hospitals, as well, as acquiring new hospitals. We also have a lot of effort focussed on improving renewals through client engagement. IE> Craneware Healthcare Intelligence will provide a new revenue stream when it launches next year? Where are you in the set-up process? IU> One of the things I’m most excited about is that this isn’t a US-specific offering. Cost analytics opens up a global market for us – it’s all about understanding the

THE EDI GROUP HAS ANNOUNCED PLANS TO SELL ITS HOTEL SITE AT INDIA QUAY. JLL WILL ACT AS AGENTS.

running and financial performance of a hospital, which is a global issue. It’s more or less a new greenfield set up. We’ve hired an industry leader in cost analytics and we’re in the process of building a dedicated team, which we’re training on healthcare and cost analytics. At the moment, the team is US-based, as the cost analytics domain expertise for the healthcare market is based over there, but as we commercialise our product and it falls within our wider product roadmap, then we expect it to fall within our standard operating model, with operations on both sides of the Atlantic.

Issy Urquhart, chief people officer, Craneware. With more than 25 years’ strategic and operational global HR experience, Issy has developed her career across a number of sectors including technology, business processing outsourcing and financial services. As a growing global business, Craneware was attracted by her expertise across all facets of HR, especially talent development and acquisition, M&A, change management and global reward strategies. Prior to joining Craneware Issy worked at CommScope Inc, Wolfson Microelectronics plc and Convergys Corporation.

www.craneware.com

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In his book, The Fourth Industrial Revolution, Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, recognises the pervasive nature of digital technology. While previous industrial revolutions have focused on how we work, this new technological époque is different, reshaping how we live, work and interact.

WELCOME TO THE REVOLUTION… OF HEALTHCARE F

or centuries, Edinburgh has been at the forefront of medical innovation: from the development of the hypodermic syringe (1853); insulin (1922); penicillin (1928); the Hepatitis B vaccine (1978); the MRI scanner (1980) to advanced prosthetic hands and fingers (2009). That reputation has given rise to the image of Edinburgh as an 'Ideopolis' – a sustainable knowledge-intensive city that continues to blend a strong research community with university teaching, world-renowned life sciences and a thriving tech cluster. With every passing day technology is blurring boundaries between the physical, biological and digital worlds – and nowhere is this trend more evident than in digital healthcare.

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From ‘frugal innovation’ – the use of existing technology infrastructure to improve patient access to healthcare and the safe and efficient delivery of health services – to the transformational potential of big data in stratified medicine, Edinburgh is playing a leading role. Technology enabled care is already delivering a number of telehealth improvements across NHS Lothian, helping to improve access to health services for the vulnerable including those in sheltered accommodation or patients struggling to attend local GP practices. “Technology can have an enabling effect in improving safety, efficiency and ease of access to quality healthcare services,” explains Grahame Cumming, Strategic Programme Manager (Healthcare Innovation) with NHS Lothian. “Current projects include providing

EDINBURGH-BASED BELLFIELD BREWERY HAS BECOME THE FIRST IN THE UK TO TRIAL A NEW, GLUTEN-FREE BARLEY FROM AUSTRALIA.

<FEATURE

“TECHNOLOGY CAN HAVE AN ENABLING EFFECT IN IMPROVING SAFETY, EFFICIENCY AND EASE OF ACCESS TO QUALITY HEALTHCARE SERVICES.”

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tablets pre-loaded with essential and accurate information for those with an early diagnosis of dementia, to an initiative we’re running with the University of Edinburgh through the Usher Institute to use technology to improve the monitoring of patients at risk of hyper tension. We have more than 500 people using the simple telehealth technology to take their own blood pressure readings in the comfort of their own home and submit them to their local GP. Not only does it reduce workload on GP practices, and eliminate the need for unnecessary patient journeys, but it also improves the accuracy of readings.” With the patient monitoring market estimated to be worth $35 billion globally, considerable opportunities exist for technology businesses to make their mark. Companies such as Edinburgh-based Snap40 are capitalising. In what is thought to be the

largest ever seed round by a Scotland-based start-up it has just secured £2m in seed funding through Par Equity for its wearable, health-monitoring armband. Snap40’s technology enables hospitals and GP practices to monitor a whole host of patient vital signs, enabling the early detection of major health risks.

| NOVEMBER 2016 TO FEBRUARY 2017 | INVEST EDINBURGH 11

nurtured; where innovation goes way beyond developing new sensor technologies to look at the population level.” As Professor Robertson points out, for medical informatics to fulfil its full potential, data intensive healthcare requires the commercialisation of the ideas, systems and products that will actually contribute to the future success of healthcare systems around the world. “Edinburgh BioQuarter provides us with that ecosystem of research and innovation in a commercial environment.”

BIG DATA, BIGGER IMPACT Across the industrialised world, the current model for healthcare delivery is succumbing to the opposing forces of an ageing population and greater restrictions on government spending. With an estimated $7.5 trillion spent annually on health services around the globe, the rewards are likely to be significant for innovators and researchers who successfully deliver transformational digital services at scale. One area that potentially holds great promise is that of big data – both for clinical diagnosis and treatment and also the delivery of efficient healthcare. Here, Scotland is fortunate to have some of the best data in the world. Few other countries have the opportunity to link high quality, consistent data that has national coverage for research. Supported by Scotland-wide initiatives such as The Data Lab, as well as the Edinburgh BioQuarter, new collaborations between industry, public sector and universities are paving the way for commercial ground-breaking innovations and improved skills and training. “I believe there is a radical change coming, driven by our ability to acquire data more extensively and intensively on a far greater scale than ever before,” explains Professor David Robertson, Co-head of the Medical Centre for Informatics, part of the Usher Institute of Population Health Sciences and Informatics. “We have a greater ability to put sensors into hospitals; to look at data on individuals from the genome level and above; and to then build models that make sense from a medical point of view, based on that level and detail of data. The key bit is making sense of all that from a medical point of view. “Medicine and medical expertise are still the key to this. That expertise is being articulated

in new ways because of what the technology allows us to do. If you consider the impact of the telescope on astronomy, then we’re potentially looking at a similar seismic shift in our ability to understand the human body and revolutionise the efficacy of treatments.” With more sensors delivering evergreater volumes of data, researchers have unprecedented opportunities to be more specific about a patient’s condition. “It becomes possible to stratify populations – those patients who will have different responses to treatments for example, or have a predisposition to particular conditions. Professor Robertson continues: “To have statistically relevant medical studies, you need bigger populations because you’re looking for a very precise set of characteristics that define a small section of the wider population. That means you’re driven to collecting data on a very large scale – something that we’re focused on at the Usher Institute.” As Professor Robertson highlights, big data has huge implications for the way in which medical staff are trained and interact with data scientists. “At the University of Edinburgh we are adding electives on data science to our undergraduate medicine degrees.” Collaboration is also key, with multidisciplinary teams combining excellence in data science, clinical practice and largescale public health systems, such as those employed by NHS Scotland. “That’s what we have at the Edinburgh BioQuarter, both at the Usher Institute and the Scottish hub of the Farr Institute, which works at a UK level,” adds Professor Robertson “While innovations are driven by medical need, the sheer scale of the data science challenge is immense. To make real progress in this field you need all three working collaboratively. There aren’t many places in the world where that sort of culture is being

12 INVEST EDINBURGH | NOVEMBER 2016 TO FEBRUARY 2017 |

“EDINBURGH BIOQUARTER PROVIDES US WITH THAT ECOSYSTEM OF RESEARCH AND INNOVATION IN A COMMERCIAL ENVIRONMENT." DECODING THE DATA One enterprise already making a commercial impact from the field of data intensive healthcare is Edinburgh-based Aridhia, a key partner in the creation of the Stratified Medicine Scotland Innovation Centre (SMS-IC). In collaboration with the University of Glasgow, it aims to personalise medicine in order to provide each patient with their own treatment plan – that is, to tailor treatments to individual patients based on their genetic makeup. It’s moving away from the traditional ‘one size fits all’ approach to medicine, to

BIG DATA PROJECTS Researchers at the Usher Institute and Farr Institute are working on a number of research projects investigating the causes of asthma and how the condition can be best managed. Using data at scale, researchers are aiming to identify stratified characteristics to improve how asthma is treated. Another aspect of the project aims to improve how data is collected, in particular making it easier and simpler for patients to report on their condition. Data intensive analysis of genomic information is also being used to analyse an individual’s predisposition towards certain conditions based on their genetic make-up. Additional work is focused on improving the delivery of safe telehealth systems to deliver efficient healthcare remotely. NEWLY-LAUNCHED CASTLE COMMUNITY BANK WILL OPERATE AS A SOCIAL ENTERPRISE WHILE OFFERING EDINBURGH RESIDENTS SAVINGS AND LOANS.

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connect a patient directly with the healthcare system as an individual. SMS-IC’s mission is to find the right drug for the right patient at the right time to tackle chronic disease. The centre combines NHS, academic and commercial expertise to help drive a precision medicine ecosystem that is competitive globally. Aridhia’s data science platform, AnalytiXagility, underpins the centre. This vital collaboration tool is able to capture and integrate research studies, trials and clinical care data, combining workflows and enabling data sharing across widespread teams. The result is a system that helps to unlock the potential of precision medicine research, accelerating the commercialisation of the resulting assets and expertise. “Society is so digitally driven now that from the moment that a patient steps into their doctor’s surgery, they expect their healthcare to be as personalised as their internet shopping, banking or travel experience. But that’s not how it currently works,” says Rodrigo Barnes, chief technology officer. “As people move from being passive recipients to active, informed consumers in all other walks of life, there is a need to deliver a personalised experience to patients that allows them to become active participants in their own care. “The FutureMS project at SMS-IC is a great example. This Scotland-wide research project, based in the University of Edinburgh is for people recently diagnosed with relapsingonset multiple sclerosis. The team is using clinical examinations, a phone app which the patient uses to capture and share information on their condition, MRI brain imaging and genetics to paint a detailed picture of each patient and try to predict how severe their MS will be.” “We’re certainly at the dawn of a new era in digital healthcare,” summarises Professor Robertson. “It’s a race however. There are many transformational, possibly revolutionary, discoveries to be made at this current junction between medicine and informatics. The people and teams capable of making those first breakthroughs are likely to be the leaders in their respective fields for many years to come.”

www.investinedinburgh.com

IMPROVING DIABETES MANAGEMENT In the UK, more than 3.5 million people live with diabetes, and that number is growing every year. The condition costs the NHS in England and Wales more than £1.5m every hour, or nearly 10% of its total budget, and if current trends continue, one in ten of us will be living with type 2 diabetes by 2034. With incidence on the rise, research being conducted at the Edinburgh Centre for Endocrinology and Diabetes is of global importance in improving our understanding of the condition. Here too, technology is already complementing clinical research. For people living with type 1 diabetes, or those with type 2 diabetes who require intensive insulin therapy, advances in continuous glucose monitoring (CGM) technology are delivering life-changing improvements to their insulin control regimes. San Diego-headquartered CGM market leader, Dexcom, has recently expanded into Europe with the opening of a new product support and research and development office in Edinburgh. Benefitting from soft landing support provided by The City of Edinburgh Council's Investor Support Team, Dexcom has utilised temporary office space in the Creative Exchange while their new European HQ in the Tanfield tech hub is prepared. Dexcom’s passive CGM devices are worn on the skin, 24-hours a day, delivering real time information on glucose levels and providing users with alarms if they exceed pre-defined limits.

TECHNOLOGY COMPANY ATEEDA HAS RECEIVED £630K IN FUNDING THAT WILL BE CRUCIAL IN ALLOWING THE COMPANY TO DEVELOP ITS INTERNATIONAL SALES ACTIVITY.

“Diabetes is one of the leading causes of morbidity, mortality and cost in today’s healthcare sector, which is why it’s such an important topic,” explains John Lister, general manager, Europe, Middle East & Africa. In terms of clinical benefit, dozens of studies have been published demonstrating the benefits of CGM; one of the reasons why Dexcom is today involved in a collaboration with Google Verily to develop the next generation of miniaturised and inexpensive CGM sensors. “Wearing CGM is like having a GPS system when you’re a driver. You can see your direction and the speed at which you’re travelling, enabling users to make better-informed decisions.” There’s also the convenience of being able to wear a sensor and check blood glucose levels on a smartphone, enabling those with a loved one with diabetes, to help monitor blood glucose remotely. “We believe there’s significant scope to improve the market penetration of CGM among Europe’s 1.5 million people living with type 1 diabetes,” adds John. “For a business like ours, occupying the middle ground between a technology company and a healthcare company, there is a good cultural match between Dexcom and Scotland’s reputation for medical innovation, especially here in Edinburgh.”

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ROUND TABLE: Rodrigo Barnes, chief technology officer, Aridhia “Though small, Edinburgh packs a punch. It’s a city with a long history of innovation and has many strengths when it comes it medical sciences and clinical development. Digital healthcare businesses in Edinburgh benefit from an advanced and extensive network of world-class resources, which help to make up the city’s rich research ecosystem. A prime example is the Edinburgh Parallel Computing Centre (EPCC), a super-computing centre, based at the University of Edinburgh. The EPCC is internationally recognised for its experience in the world of research, particularly for big data, computing and software. Others include the Farr Institute of Health Informatics Research, known for its experience in the interrogation of patient data, and the Scottish Life Sciences Association, the trade body for Scotland’s life sciences industry. For many digital healthcare businesses, collaboration with these organisations is key, and fortunately we benefit from a tight-knit community that demonstrates high levels of collaboration and peer support in research. Edinburgh is a globally recognised hub for digital health and innovation, which helps when looking to network on a worldwide scale. We are well known for our abilities in medical sciences, and it’s our strength in this field that continues to attract world-class people, institutions and organisations to the city.”

John Lister, general manager, Europe, Middle East & Africa, Dexcom “The first reason we selected Edinburgh as the base for our EMEA HQ was talent. There is a huge talent pool in Edinburgh from a medical, commercial and technical access, which is a pull to companies looking to expand into the UK and Europe. Edinburgh also has a rich history of innovations in the medical field, which, we hope, Dexcom will continue to be a part of. What’s also advantageous about an Edinburgh location is the fact it’s a hub that gives access to all the major markets in Europe, just a short flight away. This is important for being close to patients, health care practitioners and our partners. Finally, the UK as a whole is one of the key markets for Dexcom as we grow internationally. Having a base and a team here to promote our products, including our mobile Continuous Glucose Monitoring (CGM) system, is invaluable to help the UK stay one step ahead of diabetes. Our G5 CGM system, for example, is the first of its kind to help people living with diabetes – and their loved ones – monitor, track and share glucose levels, continuously and remotely.”

“EDINBURGH IS A GLOBALLY RECOGNISED HUB FOR DIGITAL HEALTH AND INNOVATION, WHICH HELPS WHEN LOOKING TO NETWORK ON A WORLDWIDE SCALE.”

Mr Damian Mole, senior clinical lecturer, MRC Centre for Inflammation Research and Honorary HepatoPancreatoBiliary (HPB) consultant surgeon, Edinburgh Royal Infirmary “We have reached a really exciting place in the emerging force of digital healthcare in real-world applications. It's fantastic to be part of this wave in Edinburgh – there is a visible commitment to investment in data infrastructure and crucially, the right people and ethos to make Edinburgh a fertile place to do digital healthcare research. What is most striking is the interdisciplinary crosstalk between individuals, teams and departments who each put their own unique expertise towards a variety of common project goals. The power of this approach is that real-world problems, which for reasons of complexity might previously have been dismissed as unachievable, suddenly seem to be within reach. Importantly, EPCC and the adjoining Intel Parallel Computing Centre are true world leaders in tackling the computational challenges presented by the most complex healthcare and integrative precision medicine challenges. As the field of multiomics grows, and starts to directly influence clinical decision-making for individual patients at specific points in their illness, we will reach a point where we need much greater computing power to handle this volume of data in real time. Although this is some way off in real terms, Edinburgh is at the forefront of leading these developments. For my team specifically, we have an exciting drug discovery collaboration with GlaxoSmithKline (GSK), which now has a growing physical presence in Edinburgh

SCOTTISH ENTERPRISE IS TO MAKE £2.75 MILLION OF FUNDING AVAILABLE TO SMALL AND MEDIUM SIZED ENTERPRISES VIA EDINBURGH-BASED PEER-TO-PEER LENDING PLATFORM LENDINGCROWD. 14 INVEST EDINBURGH | NOVEMBER 2016 TO FEBRUARY 2017 |

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How does Edinburgh’s ecosystem support and facilitate digital healthcare businesses in their development of medical innovations and their ability to network globally?

BioQuarter. In this project we are making medicines to protect against organ failure in severe critical illness, particularly that triggered by pancreatitis." Grahame Cumming, strategic programme manager (Healthcare Innovation) and innovation champion, NHS Lothian. “The long tradition of Edinburgh being a world leader in the development of medical innovation continues to thrive in this new digital era – where collaboration between cross sector partners, rather than silo research working is the key to success. This collaborative approach is enhanced through all of the key building blocks being located within the city boundaries – integrated health and social care services, four leading universities with a global footprint combined with a unified college infrastructure, a vibrant third sector, and the national and world headquarters for a range of public and private sector organisations. These all benefit from the ever locallybased and growing digital technology sector which draws heavily upon the exceptional computing science, design and other related course students who graduate each year in Edinburgh. The key strategic drivers to this collaborative approach are the Scottish Government’s commitment to its 2020 Vision for Health and Wealth and the National Clinical Strategy for Scotland. Among its aims, the strategy sets out to engage the NHS as a key collaborator and future customer for life science businesses and a pivotal stimulator of innovative products and services, creating enhanced employment opportunities for our skilled workforce.”

www.investinedinburgh.com

Heather Laing, technology enabled care lead, City of Edinburgh Council. Heather works closely with a variety of organisations including The Scottish Centre for Telehealth and Telecare and NHS Scotland’s Quality, Efficiency & Support Team (QuEST). “Edinburgh delivers an environment that fosters collaboration, not only across the public sector but by bringing in academia and the private sector as well. Through our work with NHS Lothian, The City of Edinburgh Council is involved in trialling technology innovations, which will enable individuals to remain in the home of their choice for longer. We’ve introduced Home Health Monitoring in a Sheltered Housing complex, which will support residents with long-term conditions, such as hypertension, chronic obstructive pulmonary disease, chronic heart failure and diabetes. Patients are able to take regular recordings within the complex, which are sent to their local GP surgery and incorporated into the patient record system, enabling doctors to monitor patient health from a distance. It also enables residents to self-monitor and see patterns in their blood pressure, weight, blood sugar, thus implementing an active self-management plan, reducing trips to their GP surgery and unscheduled hospital admissions. Another project involves using GSM (Global System for Mobile Communication) and Bluetooth technology. Sensors are placed around the home to assist with an assessment of daily activity. The aim is to understand how much individuals can undertake themselves, where further technology may assist and what level of physical support is required. That will help health authorities target support where it is most required and deliver greatest benefit. Family members can also use the system to monitor elderly relatives, thus reducing carer stress.”

Christopher McCann, founder and CEO of snap40, the disruptive healthcare start-up developing new wearable technologies to monitor patient health. “I’m excited to build snap40 here in Edinburgh. We’re building a global health tech company that catches deteriorating health early by automatically detecting the warning signs. Edinburgh is an outstanding place to build a start-up, evidenced by the sheer breadth and diversity of tech start-ups here. From Skyscanner to Administrate, we have some amazing companies here to collaborate with and learn from. snap40 largely bootstrapped our way to a built product and a clinical trial – that’s almost unheard of in our space, but was possible because of the dedication and commitment of our team and the availability of outstanding support from organisations like Scottish Enterprise and Scottish EDGE. Informatics Ventures organise Engage, Invest, Exploit (EIE) every year, one of the biggest and best investor events anywhere and we’ve made some amazing connections through that. Every month, more health tech start-ups emerge in Edinburgh and in Scotland. The healthcare industry has not seen the level of technological change we have seen in other industries, such as the consumer internet. That is now changing, thanks to a wave of fast-growing companies, like snap40, and enthusiasm from healthcare providers. I look forward to building snap40’s base in Edinburgh, even as we grow internationally.”

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QUEENSFERRY CROSSING: TRANSFORMATIONAL INFRASTRUCTURE

Scotland’s biggest transport infrastructure project in a generation is scheduled for completion in the spring of next year. Known as The Queensferry Crossing, it will see a new bridge span the Firth of Forth, providing the main road connection between Fife and Edinburgh and underpinning future economic growth. The route is one of the key strategic transport arteries in Scotland. The Scottish Government funded the £1.325 billion engineering programme in 2011 after it became clear the existing Forth Road Bridge would not cope long-term with projected traffic volumes. The international consortium delivering the project comprises Hochtief, Germany; American Bridge, USA; Dragados, Spain; and Morrison Construction, Scotland. With a footprint extending 13.7 miles (22km), the project includes major improvements to the road network on both sides of the Forth. A total of 12 miles (19.7km) of roads connecting to the bridge have been upgraded and around 2.5 miles (4km) of new connecting roads have been built. However, the crossing will also be used to support a sustained shift towards public transport, with service enhancements and measures that reduce car demand. The introduction of ‘Park and Choose’ hubs in Fife will allow commuters to localise their car journeys, and complete their journey on either the train or bus. Edinburgh’s travel to work area sees almost 8% of Fife residents commute over the river each day, while the project’s road improvements on the southern bank will

enhance the commute for those who live in West Lothian and work in the city. To the south of the bridge, a new motorway-standard road links the crossing to the A90 and M9 to Stirling. The M9 junction has been remodelled and improved, creating new connections to West Lothian and relieving local roads of heavy traffic. Two of the three main contracts are already complete, delivering early benefits to local communities. Edinburgh’s travel to work area was also recently extended by the new Borders Railway. In its first 12 months, to September 2016, more than one million passenger journeys were taken on the line, which runs 30 miles from Edinburgh to Tweedbank.

16 INVEST EDINBURGH | NOVEMBER 2016 TO FEBRUARY 2017 |

RECORD BREAKER

pon opening, The Queensferry Crossing will become the longest three-tower cable stayed bridge in the world, at 2.7km, matching the status of its iconic neighbours. The Forth Railway Bridge carries up to 200 passenger and goods trains every day. It was opened in 1890 and is now a UNESCO World Heritage site. The Forth Road Bridge, which was designed for up to six million vehicles per year when it opened in 1964, carries more than 24 million vehicles annually. The Queensferry Crossing is: • 1.7miles (2.7km) long. • Already the tallest bridge in the United Kingdom. (Its three slender single column towers rise 207m above the high-tide watermark.) • In The Guinness Book of Records 2016 as ‘the largest freestanding balanced beam in the world’. (It includes 23,000 miles of cabling – enough to wrap around the Moon three and half times.)

STRATEGIC INFRASTRUCTURE The Queensferry Crossing is integrated with Scotland’s Strategic Transport Projects Review, which includes: • the Edinburgh to Glasgow Rail Improvement Project • East of Scotland Rail improvements • Aberdeen to Central Belt Rail Improvements.

www.forth-bridges.co.uk/ queensferry-crossing

TELECOMS AND DATA CONSULTANCY WARDMAN UK HAS MOVED ITS HEAD OFFICE FROM WEST LOTHIAN TO EDINBURGH.

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WHAT GIVES EDINBURGH ITS BROAD APPEAL? Quality of life! Let’s start with the city’s recognition globally as the world’s preeminent festival city. Last year Edinburgh’s 12 annual festivals attracted a combined audience of more than 4.5 million people. That year-round cultural buzz helped generate an income of £280m – so there is always something exceptional to see or do.

EDINBURGH’S RECENT ACCOLADES Invest Edinburgh - Best in FDI - Europe 2016/17 The European

The city is also compact and affordable. Voted the easiest city in the UK to travel within, that accessibility appeals equally to residents and visitors. This is a green city, full of parks and wonderful natural vistas: from Arthur’s Seat, the extinct volcano that gives the city centre its unique character; to the Meadows, where tree-lined avenues frame the technology hub at Quartermile – home to Skyscanner, Fanduel and the University of Edinburgh’s world-renowned School of Informatics. Its beauty is one of the reasons why Edinburgh appeals to the highest concentration of graduates in the UK (55%): that – and the opportunities in key sectors such as big data, technology, life science, financial services and digital. The combination attracts an international mix of talent, and that diversity also illustrates why the city is regularly voted one of the friendliest and safest cities in the world. The best way to assess Edinburgh’s quality of life is to come and experience it personally. The city welcomes almost four million visitors annually, and has never been easier to reach: London

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is within 4 hours by train and there are more than 30 airlines flying directly from Edinburgh Airport to more than 120 destinations worldwide. Whether you come to live, study or just visit, a warm welcome awaits you, in what is undoubtedly one of Britain’s Best Cities. But don’t just take our word for it...

Europe's Best Mid-sized City for Business Friendliness 2016 Financial Times fDi Magazine

Culture Capital of the UK Daily Record

'Best British City' Telegraph Travel Awards Daily Telegraph

UK’s Top Tourist Spot, 2016 Pegasus Marine Finance

11th Friendliest City in the World Conde Nast Traveller

Easiest City in the UK to Travel Within ESP Group

1st in UK Green Flag Parks

UK’s Largest ‘Gigabit City’ Futurescot.com

Most attractive British location for commercial property investment outside London Morton Fraser

Top UK City to Invest in Student Accommodation Chestertons

Best European City for Technology Firms to Locate 2016 European Business Magazine

'Best Place to Live in the UK' USwitch

Britain’s Brainiest City BBC

4th Most Beautiful City in the World Rough Guide readers

3rd Safest City in the World Post Office Travel Insurance

Best UK Destination Outside London TripAdvisor reviewers

| NOVEMBER 2016 TO FEBRUARY 2017 | INVEST EDINBURGH 17

In today’s western society, digital connectivity has become so essential, so expected, that Maslow himself would integrate it in his hierarchy of 21st Century needs. Meeting that need requires future proofed, wide area network (WAN) infrastructure... much like the one now installed across Edinburgh.

BUILDING TOMORROW’S CONNECTED CITY I

n its latest Mobility Report, Ericsson forecasts an exponential increase in wireless data consumption in the next five years. Driven largely by greater smartphone penetration, faster networks and video’s growing dominance, with live streaming now available through social media channels, the company is predicting a ten-fold increase in data usage by 2021. Consumption in Western Europe is set to rise from around 1.9GB per month to 18GB per month, fuelled by a generation of digital natives with no experience of a world without YouTube. Meeting that demand, whether from business, residents or visitors, will be essential to the future vitality of any forward-looking, ambitious city.

UK’S LARGEST GIGABIT CITY

2016 has seen the successful installation of a groundbreaking 150km fibre optic network across Scotland’s capital. The result of collaboration between CityFibre and local provider Commsworld, it establishes Edinburgh as the UK’s largest Gigabit City.

“The resulting infrastructure is a real coup for businesses and services,” said James McClafferty, CityFibre’s head of regional development in Scotland. “Since we launched the Edinburgh CORE network in May we’ve delivered a truly transformational project, which at times has seen up to 30 teams working on civil engineering installations across the city.” James continues: “When a customer requests a connection to the network, we don’t just take one fibre into the business, we run an entire conduit, containing thousands of fibres into a new site, meaning that every tenant business can access the network with minimal disruption.” "With the fibre network now in place, we're seeing the number of interested businesses increase rapidly, attracted by potential speeds of anywhere up to 40Gbps," adds Andy Arkle, commercial director, Commsworld. "As marketing activity ramps up, we're looking ahead to 2017, when we're planning a series of roadshow events to showcase the business benefits of almost limitless network capacity."

18 INVEST EDINBURGH | NOVEMBER 2016 TO FEBRUARY 2017 |

“WE ARE NOW ABLE TO PROVIDE AN OUTSTANDING SERVICE TO MORE THAN 800 ATTENDEES, EACH USING MULTIPLE DEVICES.” Iain Ross, Director of Finance and HR at The Festival and King’s Theatres.

TRANSFORMING EDUCATION

In 2014, when Commsworld first joined forces with CityFibre to deliver a 40km-long network across the city centre, City of Edinburgh Council identified an opportunity to expand the network. A vision emerged to connect every school, library and Council-run site to the new fibre optic network. The infrastructure not only had to be fit for purpose but flexible, as Ritchie Somerville, Innovation and Futures Manager at City of Edinburgh Council explains. “We wanted a network that could meet future need, enabling staff to be more mobile, paving the way for more online services. Edinburgh has always been at the vanguard of digital

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EDINBURGH DIGITAL ENTERTAINMENT FESTIVAL

Experiencing VR at the EDEF

learning across our schools and we wanted to support that journey.” The result is an education estate in which all secondary schools have access to a 1Gbps network and all primary schools have a 100Mbps line. Each system has full redundancy, with at least two fibres going into each school site. All Council libraries, a focus for community activity, are now on a 100Mbps network and Council offices across Edinburgh are now connected to the Edinburgh CORE network. “Not only will our high schools be running on a 1Gbps service, they will be able to dial that up to 10Gbps relatively easily in the future,” adds Ritchie. “That additional

“WE BELIEVE THAT ONCE THE FULL NETWORK IS COMPLETED, BY THE END OF 2016, EDINBURGH WILL HAVE THE FASTEST SCHOOL ESTATE IN THE UK.”

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apping into the Edinburgh CORE network was this year’s inaugural Edinburgh Digital Entertainment Festival (4-28 August), held in the iconic surroundings of Edinburgh’s Assembly Rooms. The Festival aimed to explore the digital trends emerging from the arts, gaming and entertainment sectors – many of which are driving consumer appetites for data consumption. With content encompassing cinematic showcase productions from the National Theatre, Royal Shakespeare Company and the Royal Ballet, as well as interactive gaming sessions and virtual reality demonstrations, the Festival provided entertainment for people of all ages. An Ideas Studio featured panel discussions with leading industry experts giving insightful talks in the world of gaming, virtual reality and the future of the arts and entertainment industries.

“Essentially we were trying to build a spectrum of where we are now in terms of digital content in an Arts context,” said William Burdett-Coutts, festival director EDEF, Assembly and CEO Riverside Studios who developed the concept. “We’ve proved the basic principal of the idea, the challenge is how we now move it forward. “I’d like to get all of Edinburgh’s festivals involved in the future. Each Festival wants to get involved in digital, so I’d like to form partnerships – this isn’t a solo project. At the end of the day, this should be the catalyst for a national digital production network that will hopefully bring together arts organisations around the country, along with tech companies and gaming companies to see how we can use digital to build interest in the Arts.”

www.edef.co.uk

The fibre network spans the city

connectivity enables schools across Edinburgh to be upgraded to a cloud-based Microsoft Office 365 solution, enabling homework to be delivered and completed online while paving the way for the digital classroom of the future.”

A CONNECTED CITY

As a service user, the Council is seeking to leverage the new network to unlock a range of social improvements, including increasing

access to ultra-fast broadband for those on lower incomes, as well as upgrading CCTV networks around the city. In addition to delivering the UK’s largest Gigabit network, Edinburgh will also see the roll out of a new free-to-access public WiFi network across the city centre before the end of 2016. A 10-year WiFi concession, agreed with intechnologyWiFi, will see Council-owned street furniture made accessible for the new WiFi network. In addition to providing opportunities for local advertisers to reach out to consumers directly, the new infrastructure will also help boost capacity on the 4G and (when launched) 5G mobile data networks.

www.edinburghfreewifi.com www.cityfibre.com/gigabit-cities/ edinburgh www.commsworld.com

| NOVEMBER 2016 TO FEBRUARY 2017 | INVEST EDINBURGH 19

CAPITAL SQUARE, EDINBURGH BRAND NEW 122,500 SQ FT GRADE ‘A’ OFFICE DEVELOPMENT IN EDINBURGH’S PREMIER BUSINESS LOCATION WWW.CAPITALSQUARE-EDINBURGH.COM

FIND OUT MORE:

Contact: Hugh Rutherford

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ALL RIGHTS RESERVED. MATERIAL CONTAINED IN THIS PUBLICATION MAY NOT BE REPRODUCED, IN WHOLE OR IN PART, WITHOUT PRIOR PERMISSION OF THE CITY OF EDINBURGH COUNCIL (OR OTHER COPYRIGHT OWNERS). WHILST EVERY EFFORT IS MADE TO ENSURE THAT THE INFORMATION GIVEN HEREIN IS ACCURATE, NO LEGAL RESPONSIBILITY IS ACCEPTED FOR ANY ERRORS, OMISSIONS OR MISLEADING STATEMENTS.