1 minute read

FBN Banks turn First Bank ...as parent company changes names of subsidiaries

FBNBank in Sierra Leone, DRC, Gambia

Ghana, Senegal and Guinea next in line

Advertisement

First Bank of Nigeria Limited, Nigeria’s premier nancial services institution, has begun a phased corporate name change of its subsidiaries in the United Kingdom and sub-Saharan Africa. FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the rst set of subsidiaries e ecting

They are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC. The Ghana, Senegal and Guinea subsidiaries will be next in the phased name

The name change is being implemented to align the subsidiaries with the parent brand and to enjoy the strong heritage and brand equity built by FirstBank Nigeria in its 129 years of banking leadership. This will further enhance the quality-of-service delivery resulting in better brand clarity, uniformity and consistency across all the markets

A leading nancial inclusion services provider, FirstBank Group is committed to its nation-building goal. It has taken giant performance strides on its unique growth trajectory as it continues to build distinctive capabilities through partnerships and the constant drive to This performance is evidenced in the numerous awards and recognitions be-

This article is from: