Luxury / BUCCELLATI - EXCEPTIONAL SHARES

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BUCCELLATI SHARING THE EXCEPTIONAL

by Alberto Corrado

Maison Buccellati’s precious artefacts are always “étourdissant”, just like the installation for this collection making its debut at Milan Design Week 2022.

They can’t talk but nevertheless seduce with the vibe given off by the incredible installation designed by the Stefano Boeri Interiors for the debut of the historic Italian high jewellery collection at the Milan Design Week, with an exhibition focusing on a contemporary reinterpretation of Etiquette, intended as a rediscovery of conviviality centring on values like empathy, gratitude and kindness.

The exhibition to be held on the terrace of Buccellati’s headquarters, a building situated in the heart of Milan designed by Pietro Portaluppi in 1919, the very year Mario Buccellati founded the company, representing the power of the craftsmanship, design and unicity that distinguishes the expertise of the Maison.

This flavour of traditional and contemporary elegance isn’t limited to the stunning Haute Joaillerie creations capable of seducing both women and men from all over the world, but also extends to a collection of precious objects for the home, these too being an integral part of the DNA of the Buccellati brand, which is taking part the international design weeks for the first time with its rich collection of table accessories.

Starting out and drawing inspiration from the "The Book of the Courtier" by Baldassare Castiglioni (1513/1514) and from " Galateo - The Rules of Polite behaviour” by

Stefano Boeri & Giorgio Donà Federica Sala Emiliano&Britt-DIMORE

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Vase 'Rouche'

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Giovanni Della Casa (1558), which consider the ‘art of the table’ the place par excellence for practising the essential virtues of cordiality, Buccellati invites us to renew the pleasure of receiving guests at home, putting the pleasure of being together and our intense need to relate to others at the centre in this frenetic, digital world.

The apotheosis of the quality of life selected by Federica Sala, curator of the exhibition, calling on four big names in design, each with different styles and even nationality, but all characterized by a strong Italian point of balance: Dimorestudio, Milan’s most renowned studio, Ashley Hicks and Chahan Minassian, who live between Italy,

Vase 'Caviar' Flatwares 'Tahiti'

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England and France, and Patricia Urquiola, who has considered the city of Milan as home for many a year. Each designer was invited to present their own interpretation of the contemporary table in a Buccellati silver collection: Caviar, Doge, Marina & Touche and Tahiti.

Then she called in the Stefano Boeri Interiors studio to design the four installations for the terrace of the Portaluppi building in via Brisa 5, the home of Maison Buccellati.

And as if to say that beauty shared is beauty doubled, the exhibition also encompasses the collaboration with Ginori 1735, which produced the beautiful "Double Rouche - Florence Furnace" pure porcelain table collection. A collection to be presented during the event and on sale exclusively at the Buccellati boutique.

All items, which include plates and gift kits, are produced in three colours (cream white, pale green, intense blue) and entirely made by the Ginori 1735 craftsmen in Sesto Fiorentino, Florence, using the ancient "vetrina” technique.

In short, there’s no better way of celebrating life and humanity than an exhibition full of such fascinating temptations.

Plates 'Double Rouche-Florence furnace' Plate 'Doge'