Thirty-Nine Monte Carlo Lifestyle

THIRTY-NINE MONTE CARLO

Each member of the club has access to high-tech sports equipment, ThirtyNine’s team of experts as well as personal training. Insert: Ross Beattie, Thirty Nine’s founder.

In the heart of Monaco, behind a 1960s façade, one can find solace from the hustle and bustle of daily life. Set up 18 months ago Thirty Nine Monte Carlo, Monaco’s most exclusive private members’ and lifestyle club, offers an intimate space with high-tech training facilities, with a look that is elegant and welcoming.

THIRTY NINE MONTE CARLO IS A UNIQUE WELLNESS- focused concept born out of the vision of Scottish ex-Rugby International, and Monaco resident, Ross Beattie. His elite professional sportsman history forms the backbone of Thirty Nine, but the club is more than just a fitness venue. Ross’s philosophy for Thirty Nine was to create an ideal environment for its members to practice fitness and to nourish their bodies in a way that achieves optimum results and improves quality of life. Attention to detail runs throughout the club in order to achieve this balance. Thirty Nine’s intimacy of a private-club setting is designed to feel like an extension of your home. Thirty Nine also makes sure the number of members remains limited in order to retain its exclusivity and to offer the best services, in the best condition, to its existing members. Thirty Nine has one rule: “Every single person who comes through the door is treated the same way”, explains Beattie. The result is that you find yourself training alongside club members who are world renowned sports professionals. The gym facilities include a Pilates studio and a highaltitude hypoxic training room. Each member has access to high-tech sports equipment, Thirty Nine’s team of experts, as well as personal training from exceptional coaches is available.

Because Thirty Nine is not just a fitness club, the social aspect is stressed and nurtured. “I wanted to create a community and a place where people can socialise. The wonderful atmosphere is really down to the staff and the members who are very relaxed which means people can be themselves and switch off,” says Beattie. The downstairs Dining is where most of the socialising takes place. Members can eat, drink and relax. The menu – a mix of dishes both delicious and nutritious – is devised by the talented chef David Knapp, a top chef who has worked for Gordon Ramsay and Gary Rhodes. There is a lounge/bar area on the top floor of the club and a private study room which can be hired for meetings, events or private lunch/dinner. This concept has proven to be a great success and Thirty Nine Monte Carlo is already setting new benchmarks in the Riviera.

First anniversary

On 3 October 2017, Thirty Nine Monte Carlo marked its first anniversary, an event which was attended by more than 400 members and invited VIP guests. With its first year marked and celebrated, it is the perfect time to draw a balance sheet of Thirty Nine’s achievements.

General Manager Christophe Bors looks back and says: “We’re excited to have celebrated Thirty Nine’s first birthday in October last year. In its inaugural year Thirty Nine has quickly established itself amongst the discerning residents of Monaco, as well as visitors from further afield, who are looking for a private and exclusive space for fitness, beauty, and nutrition with an urban twist. We are confident Thirty Nine’s success will continue and look forward to welcoming new members in the year ahead!” Almost half of Thirty Nine’s members (45%) are elite pro athletes

from different sport fields, such as tennis, F1, boxing, and cycling. They appreciate the unique environment of the club and spend time at 39 working out and preparing for their tournaments. Some of these athletes are from the Association of Tennis Professionals (ATP), with whom Thirty Nine recently signed a partnership agreement. The club is now used as ATP’s base during international competitions in the Monaco area, for general training of ATP members and for post-tournament recovery of the tennis players. Professional tennis player Tomas Berdych says: “Thirty Nine offers a complete set of high quality and the latest equipment. The combination of technology,

Thirsty-Nine has an ideal environment for its members to practice fitness and the intimacy of the club feels like an extension of your home. Bottom left: Professional tennis player Tomas Berdych trains at Thirty-Nine and says the feel-good atmosphere and great service makes it an ideal place to train.

traditional free weight in a great space with a good airing system, a feel-good atmosphere and great service, makes it ideal for me to train.”

Thirty Nine has also recently signed a partnership with luxury brand Dior and Monreal London, a luxury women’s sportswear brand. These exclusive partnerships are a reflection of the growing success of Thirty Nine Monte Carlo.

Future

In March 2018, Thirty-Nine will run a second gym facility in Monaco, reflecting the same spirit of Thirty Nine Monaco and increasing the visibility of the Thirty Nine brand in Monaco. With this project Thirty Nine will be able to offer members access to new classes, while residents of the building benefit from personal training with highlyqualified Thirty Nine coaches. The project is a great addition for Thirty Nine and is in line with the club’s 2018 strategy to develop the ‘Thirty Nine Monte Carlo’ concept. Ultimately the aim is to open new locations worldwide in the next three years.

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