5 minute read
Monte-Carlo British Polo Day
WITH BRITISH POLO DAY
Having hosted over 65 British Polo Days in 16 countries spread over five continents British Polo Day is the’ King of Relationship Building’
Advertisement
Some say you’re only as powerful as your network, and that is true. A business network should be a qualified, selective group of people we can count on, tap into and rely on for support, direction and insight. We also have to find the right balance of giving and taking in a collaborative relationship.
Everyone tells us we should be networking more to grow a business and develop sales leads. However, networking has mixed connotations of large, impersonal conference centres, data capturing, accumulating stacks of business cards, and waiting for people to accept their LinkedIn invitations.
In order to build our network, we find ourselves going to non-stop events, and joining societies and private members’ clubs in the hope that we will make invaluable connections to propel us forward in our endeavours.
Networking Vs Relationship Building
The definition of networking is interacting with people for the purpose of developing a diverse group of contacts for use at a future date. Whereas, relationship building on the other hand is investing emotional and intellectual capital into various parties to establish a personal connection, regardless on the tangible benefit from said investment.
Meanwhile, Millennials now think they are staying in touch by updating their status and making connections on their Facebook, LinkedIn, or Twitter channels but this does not make up for face-to-face interactions. One thing that Millennials have got right though is that they crave experiences, rather than material items.
British Polo Day began in Dubai in 2009 with the aim of creating an invitation only global platform to build relationships with some of the world’s most dynamic and interesting individuals, through distinct experiences hosted in iconic destinations. There have now been over 65 British Polo Days in 16 countries spread over 5 continents, with a partnership base that remains characterised by best in class across the board and one that now represents over 2,000 years of cumulative heritage. The invitation only British Polo Day is almost like the ultimate travelling Private Members’ club that offers connections and introductions in cities across the globe, and an opportunity to build relationships with other like-minded partners and their clients.
Meaningful Connections and Solid Rapports
Make meaningful connections for people by offering something before asking for a favour; the greatest compliment in business is a referral. This will build trust, an ingredient that builds strong, long lasting business relationships.
British Polo Day now travels to seven destinations a year, which means partners do not need to worry about building a great first impression
All images © Sam Churchill
British Polo Day travels to seven destinations a year with several events orgnaised during a long weekend or week.
because over the course of a long weekend or week at several events, it is easy to establish a solid rapport. There is of course no quick fix in building a long-lasting and fruitful relationship.
The impact of shared experiences at these events, and the word of mouth after them is the oldest and best form of marketing in the world and the most effective in the luxury sector. © Sam Churchill
The Chairman and Co-Founder Tom Hudson commented: “The base of partners – with over 2,000 years of combined heritage between them - speaks volumes about the relationship building opportunities that British Polo Day creates.
Ben Vestey, the CEO and Partner of British Polo Day said: “I believe the success of British Polo Day has been largely down to word-of-mouth endorsement from many guests and supporters including key figures in government, the aristocracy, diplomats, military, fashion, art and popular culture. In addition, British Polo Day has hosted members of 12 royal families, 100 independent billionaires and leaders in world innovation including Sir Richard Branson and Elon Musk. And over 20,000 guests have enjoyed British Polo Day in the last seven years, and British Polo Day has to-date raised over $2 million USD, from a standing start in 2011.” Richard Oakes, Executive Director of Chelsea Barracks, the British Polo Day title sponsor said: “We are absolutely delighted to be the title sponsor for British Polo Day internationally. The collaboration this year has presented a great environment for Chelsea Barracks to forge diverse and lasting relationships across the world through a mutual love for this heritage sport.”
Other partners include Royal Salute, Vista Jet, Charles Russell Speechlys, Yachting Partners International, Bentley, Hackett London, Nyetimber, Clinova, Justerini & Brooks, and Original Travel.
Perversely, British Polo Day is not organising polo events, rather building a platform for the world’s most dynamic and most interesting individuals to come together in the key growth and core markets.
With Brexit looming, projecting British brands and supporting their efforts to build relationships and new business with overseas clients and partners is more vital to success than ever.
British Polo Day has just returned from two events in the United Arab Emirates in Abu Dhabi and Dubai, and the upcoming events are on the East Coast of the United States on June 9th, closely followed by sunset polo on home turf at Black Bears in Henley. The second half of the year sees British Polo Day head east to China in September and Jodhpur and Jaipur in December.
Family Office Investor Lunch inside a beautifully decorated marquee during the 2017 British Polo Day at Black Bear Polo Club, Henley-onThames, Great Britain.
For those interested in attending this invitation-only event, please contact: info@britishpoloday.com and for further information: www.britishpoloday.com
The bank for a changing world
