COMMUNICATION
Generate awareness and trial for the new flavor
DIGITAL
At least 4 million reach
At least 5 million views
Increase spontaneous awareness in Social Media by 4 pp
BRAND
Increase positive brand associations, such as “inspire you to have fun in different situations”
Increase brand awareness
WATCH THE TVC HERE
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Interscrollers
Siteskin
THE BUMPER HERE
1
HERE
WATCH
WATCH
OF THE SHORTS
WATCH THE TVC HERE
Watch the video HERE
Watch the video HERE
Watch the video HERE
