2023 Strategic Plan: Looking towards the future

IMTA volunteer leaders have always exercised a very disciplined and strategic approach in their efforts to drive change for Iowa’s trucking industry. For the last decade, gathering member feedback, hosting member focus groups and listening sessions have enabled the membership to play an important role in the development of valuable strategic plans that guide the association throughout the year. With an industry that is as dynamic and fast paced as trucking, the association must be as equally dynamic and nimble in serving its membership. Having a plan to guide the association in its efforts is paramount and the 2023 IMTA strategic plan is already being implemented on many different levels.

2023 GOALS (Core Competencies/Goals and desired outcomes for the upcoming year):

EXTERNAL:

I. Taking on the Trial Bar – legislative initiatives and strengthening our member’s defenses/toolkit.

1. Legislative initiatives – pursuing 3-part legislation in the 2023 Iowa session

2. Education for members to be better prepared, educated, and informed to minimize exposure

3. Staying on top of this issue by monitoring and following national developments/trends

II. Workforce initiatives to attract people into our industry

1. Outreach activities with Iowa schools – show trailer and driving simulator

2. Look for additional partners – FFA

3. Continue to pursue pilot program at high schools for CDL training

4. Launch executive workforce committee through the Foundation

III. Leadership development – identifying future leaders for the association.

1. Continued development of ongoing leadership education sessions

2. Board succession program – actively engaging and training future board leaders

3. Providing tools to members to be successful leaders

IV. Best in class in serving the IMTA membership.

1. Develop and implement an effective outreach program to always stay on the “pulse” of the member’s needs & priorities

2. Collect member feedback through regular surveys, annual focus groups, and in-person meetings and events

3. Environmental scan to gain new ideas and insight on what is working in other associations

V. Strengthening the Iowa Motor Carriers Foundation

1. Effectively communicate the vision and mission of the Foundation

2. Identify staff resources to support the Foundation to reach outlined goals and objectives for 2023

3. Develop a plan for ongoing funding and financial support of the Foundation

Mission

Reason for organization’s existence. Promote the success of trucking in Iowa.

INTERNAL:

I. Strengthening and investing in the infrastructure of the IMTA Headquarters

1. West Wing Renovation – creation of a state-of-the-art Conference Center

2. Replacement of the original roof

3. Updates to a list of short- and long-term infrastructure

II. Investments to better serve the IMTA membership.

1. Invest in a new database system – Growth Zone

2. Development of new website

3. Continued investments in the IMTA Show Trailer and Outreach program

4. Invest in the professional staff – hiring additional people, if needed, and giving the current staff the tools, guidance, and resources to always perform at the highest level

III. Securing the resources to achieve short- and long-term goals.

1. Total rebuild of the IMTA Political Action Committee - establish goals, objectives, and fundraising strategies

2. Fundraising plan for the Foundation - ongoing long term financial support plan (Legacy Program)

IV. Strengthening IMTA’s financial foundation.

1. Development of strategic plan to identify additional revenue sources –non-dues revenue, Iowa Truck Services

2. Review and development of a strategic approach to IMTA reserves, investments, floor?, ceilings?

3. Launch of workers comp program with Alliance Interstate Risk (AIR)

V. Continued emphasis and support of strategic approach to everything we do at IMTA.

1. Increased awareness of long view – what is on the horizon for trucking and for IMTA

2. Creation of task force groups to support this strategic business model –environmental and sustainability task force

3. Continued development of CEO succession plan

Vision

Description and aspirations on how organization will be perceived.

IMTA strives to be the most reliable, credible, and effective resource and voice for Iowa’s trucking industry.

Values

Guiding principles for the organization.

Driven to provide the highest quality of service, support, and assistance to the membership.