operational
generation YOUNG PEOPLE; DREAM, RISE UP, TAKE RISKS, LOOK AT LIFE WITH A NEW SMILE, GO FORWARDS, DO NOT BE FEARFUL! - pope francis
I think there's a time for everyone, when your generation gets a little bit of stick. Right now, there's no doubt about it being the turn of millennials. The 'snowflake' generation. Millennials sit between Gen X and Gen Z, with a birth date range of 1981 to 1996. It's a hard place, to be a millennial. We were born into a world where the internet consisted of dial-up connection, and using the landline was only possible if somebody wasn't on the computer. We remember the dial-up tone, having 5 channels on the TV, and mobile phones relying on pay-as-you-go.
However, we are also the generation who grew up alongside tech. Our teenage years were littered with awful Facebook photos and mobile phones that could suddenly be used to browse. The huge acceleration of technology has brought about 'early-onset nostalgia' - our childhoods feel so out of reach, because of the differences in the world around us - and yet really only a decade or so has passed. As a millennial business owner, there's a huge expectation for you to know everything about the online world. The ins and outs of social media, the latest trends, the how-tos, it's a result of the assumption that we were born into the digital world. However, there are plenty of millennials who don't necessarily know how to navigate the online landscape, or how to use it to their advantage from a business perspective. When Coronavirus hit, this became more obvious than ever - those who were not online, who didn't know how to make a name for themselves without word of mouth, floundered beneath the world of online shops and products. They couldn't jump into working remotely, or building a business online, despite there being this belief that millennials know everything because they were 'born digital'. I'm a very proud millennial. I love that I'm a part of this generation - the generation who are now coming up as leaders in the world.
