training
what is
rev In 2015, Rev PR was born as the brainchild of Lucy Archer and Sally Anne Butters. As a PR agency specialising in franchising, the pair had truly found their niche. After a positive launch and initial success, the two directors found that they themselves had become an obstacle to future growth. Both felt that in order to welcome the next stage of the business, they would need to split their roles. But despite the vision, the duo didn’t know how to make this a reality. “We initially started working with Kevin for the launch of ActionCOACH Warwick, supporting him with PR activity,” said Lucy.
After many months of showcasing his business, along with the fantastic results his clients were experiencing, he offered us a free consultation. As a stroke of luck, it was around the time Sally and I were deliberating on how to split our roles, so it was great to receive his input on how exactly we could do that.
“A new structure was vital to help us take the company to the next level; however, we were also up against a deadline and secondary driving factor – I was expecting my son just three months later! We needed to be sure I could take time away, without the business
being affected. We brought as much information as we could to our initial chat, and the takeaway was huge – Kevin validated every single one of our feelings towards the change along with some epiphany-inducing advice. And that’s when it became clear he would be the one to help us make it happen.” In March 2020, Sally and Lucy invested in weekly one-to-one coaching, initially as a pair and then alternating between themselves to focus on their new specific roles and responsibilities. Although the beginning of their coaching coincided with the first UK national lockdown due to the COVID-19 pandemic, it didn’t stop the team from making significant progress.
THE INITIAL IMPROVEMENTS “Prior to Lucy’s maternity leave, we had the opportunity to focus on the foundations of the business,” said Sally. “With Kevin’s support, we created a five-year plan, with distinct steps on how to reach each milestone. The first few goals were to implement proper systems and processes to stimulate growth and expand the team,
