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TIPS TO A REBRANDING PROCESS
Sometimes the rebranding process can be an overwhelming task that can be perceived to be expensive, time consuming and ultimately not deliver what a board or business owner desired. Below are eight tips that should help your business make the process beneficial.
ONE
Set objectives, why are you doing this?
Might seem like a rather obvious one, but when we first start taking to a client about rebranding our first question is ‘Why are you doing this, what’s changed?’ This question can be really telling, is your brand holding your business back, has the business grown or merged with someone? Or do your competitors seem to have the edge on you? Going back to basics and really asking what is motivating a rebrand will help you to create a clear objective. Sometimes clients think they require a massive change when actually an evolution is more appropriate to deliver on the business objective.
