TALK SALES
A GUARANTEE
IS A GREAT WAY TO CONVERT
MORE LEADS
INTO CUSTOMERS
Everyone is aware of guarantees but it’s surprising how few businesses use one. But that’s great news, as it can give you a substantial competitive advantage, leading to increased sales and profits…
SO WHY DO THEY WORK SO WELL? The benefit of your product or service is gained after the sale is made. Sometimes this can be weeks, months or even years after the initial transaction. This, in itself, places an enormous risk on the shoulders of would-be clients or customers. It’s this risk that often prevents them from buying. However, if you lower or eliminate the risk, building trust, then naturally people will be more inclined to buy from you. That’s the secret of creating a powerful guarantee – or risk reversal. Your risk reversal is simply a method to take away some of the key ‘barriers’ that are stopping the prospect from progressing with the sale. As soon as you add a risk reversal or guarantee you automatically differentiate your business from your competition. As explained earlier, very few of your competitors will have one in place. What’s more, a risk reversal adds perceived value to your offering.
Sales is not about selling anymore, but about building trust and educating. - SIVA DEVAKI
Prospects will automatically assume your product or service must live up to expectations - why else would you be confident enough to provide a guarantee?
