WHY HAVING A IS SO IMPORTANT... I know this may come as a shock to you, but it's true. You cannot hope to market your products or services to everyone, even if you think everyone needs them. I'm not saying you can't be successful doing this. What I'm saying is you really do limit your potential by not focusing on select groups of people or businesses. By focusing on one or more niches, you're able to connect with these people at a much higher level, and consequently you automatically gain more business. I'm sure you've heard people say things like, "This person really connects with me, they really understand my business." This is what happens when you choose to market to specific groups. What’s also important to understand is that certain groups of people or businesses are more likely to want and need your products and services more than others. More importantly your niche must focus on the groups who
Talk Business Magazine - February 2021
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