TALK
THE NEW KID ON THE BLOCK
CLUBHOUSE:
APPS
Just as the global pandemic started to take hold, a new platform hit the app stores. Created and initially launched in the US in March 2020, Clubhouse is an audio-only platform designed with one thing in mind: conversation. Online tools to speak to others, such as Zoom, Microsoft Teams or even Facebook Rooms, were all designed with video in mind. Clubhouse was different; here the focus was on the power of the voice; the art of conversation.
RAPID GROWTH
Despite being only available on Apple (currently), and being invitation only (from someone who was already inside), the app grew at a rapid rate. There were rumours of people selling invites and others snapping up second-hand iPhones. At the very least, it was a masterclass in marketing through creating ‘the fear of missing out’ (partly helped by the celebrities already on the app, such as Kevin Hart and Jay Leno). In the UK, Clubhouse really took off around November 2020. Today, in May 2021, the app has been downloaded over ten million times.
