WE INTERVIEWED NEIL CURTIS FROM
NET VISIBILITY
What does your company do? We generate sales leads for customers of all industries via Google, Facebook and LinkedIn advertising. What changes or challenges do you foresee for your company in the next three years? The online advertising platform changes all the time so it is key we stay on top of all of them – but we are used to that having started in 2003. In those days we promised to get customers to the top of Yahoo and MSN. Google wasn’t a thing in those days. As we continue to grow our focus will be on people and processes. We look for people who fit with our culture and then teach them how to run successful campaigns. Finding the right people with the right attitude and personality will continue to be our biggest challenge. Are you optimistic, realistic or pessimistic about 2021? All 3. As a business owner you can have all 3 emotions on the same day. That said, work is fun again and Net Visibility is a great to place to be.
TALK S U PP ORT
What causes you the most stress in your business? Writing articles like this at 930pm! If you could instantly change one area or thing about your business, what would it be? The ability to communicate better with Facebook and Google. They love to make it difficult even for official partners such as Net Visibility. How would you rank the following in order of importance (1 most, 5 least) - Team communication 1 - Sales pipeline 2 - Environmental 3 - Strong financial data 4 - Social media 5 What do you do to unwind? I’m an open water swimmer. No wetsuit just my trunks, a hat and goggles. Earlier in the year I swam for 20 minutes at 1.5 degrees and last Autumn swam 15km around the Scilly Isles. In the week I’m often found before work in the River Avon!
www.netvisibility.co.uk
What is the most important task you carry out each day? Keeping the team motivated and not to get involved too much in the day to day. There are better people than me to do that. We as a business are more successful when Im out of the office networking. What is your company’s most important KPI? Happy Customers, Happy Team. Work with the right customers who have the same values as you do and the rest takes care of itself. What positive effects has your company experienced during lockdowns? The ability to review everything we do and make it more streamlined.
MAY’S
BUSINESS
