The Business Owner Magazine - February 2021

Page 18

people

is

personal Do you remember that moment on the film ‘Taken’, when Liam Neeson is searching for his abducted daughter who is being trafficked? He is in a lift and is pointing a gun at the perpetrator? The evil man says, “it was never personal, it is just business” and Liam replies “It is personal to me”. Well, I identify with that within the business world. Several years ago, a pivotal moment in my self-worth, and the direction of my life that I took, was when an investor, who was brought onto a Board of a Company that I Founded, by one of the other major Shareholders. As we left the first meeting that she attended, she turned to me and said, “You know Penny, I don’t have to like you, it is just business, it isn’t personal.”

Wow, I thought, this is going to be hell, and I was not wrong. My business was personal to me. It is where I place my values, my passion, my time, my energy and my desire to have impact. I am in my 4th decade of business, thirty-seven years of commitment to the focus, disciplines and tenacity of business. Twenty-five of these years have been as my own boss, a business owner. Business has always been personal to me. The way I treat others, the values I hold, the integrity I live by and the joy I seek for myself and others. For many years I thought that business was my own private battle, I felt isolated from what appeared to me the reality of others. I had a mantra of ‘one day I will be a proper


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