Marketing
how to use
to boost your
business in 2021..
To know how to use PR to boost your business, you first of all need-to-know what PR is, and most importantly, what it isn’t, there can be a lot of confusion! PR is reputation management. It’s about how your customer/clients see you and the steps you take to enhance and improve it. It uses social media to spread the word, but it isn’t simply posting on a multitude of channels. You’ll have seen PR stunts for national brands which are fun and effective but for most businesses’ PR is a long game, building solid pillars of sound business practice, telling your customers who you are and what makes you great to work with. Never forget that anyone checking out your company, for ANY reason, be it to work for you, work with you or to buy your product/service, will more than likely do some research to find out what makes you tick, so you want your message to be clear and easy to find. Today’s customer and employee wants to
see the direction of your ethical compass; they want to know if you are good at your job and the service you provide, if you care about the environment, about the town you live in, the sector you work in and the staff you employ and about the world in general. Essentially, are you the good guys? Your PR strategy should be to make sure you look good on all these fronts.
Where do I start?
Firstly, sit back and take a long, self-critical look at your business and how it looks from the outside. Do you think you come across
