VIRTUAL WONDERLAND FOR ENGINEERS: THE IGUS FACTORY TRAVELS ROUND THE WORLD

New app offers insight into production and development at Cologne factory. T echnical sales consultants for igus Guided tours, however, are not always new products that we presented this year now have the capability to show possible, especially if the customer lives were created,” igus CEO Frank Blase said. customers the company’s factory on the other side of the world. igus GmbH in Cologne, Germany regardless of where therefore makes use of virtual reality The application has already proven its the customers reside. to create multi-sensory impressions. worth during customer visits as well. The company’s technical sales “Experiencing the test laboratory at close When igus technical sales members consultants now have VR headsets and quarters builds up trust,” said Volker travel to see customers or trade shows, the corresponding app, which enables Beissel, Head of Industry Management they bring useful travel samples. Now, customers to explore the igus factory for Machine Tools. He said customers each igus salesperson is equipped with a from more than 30 different viewpoints. talk about “a very unique and fascinating VR headset with the “igusVR – Engineer’s experience.” Wonderland,” ready to be shared. This Successful premiere at the Hannover enables them to take customers inside the Trade Show Users with VR experience a new quality igus factory, including the 29,000-square The beta version of the “igusVR” app in the area of virtual guided tours, and foot test laboratory. enjoyed great success when it premiered igus branches and sales partners all over at the 2019 Hannover Trade Show. Within the world are taking part. “By enabling a Guided factory tours are popular among seconds, stand visitors were able to travel look into our factory, we are able to show customers in the industrial community. to the igus factory more than 150 miles customers how big we are as a company They offer an opportunity to experience away. and how much research work goes into products and witness manufacturing on our products,” said Diego Jiménez, Energy site. In the case of igus GmbH, interested “With ‘igusVR’, we enable our customers Chains Director at igus Spain. parties can get an idea of the processes in to take a close look at our injectionthe injection-molding shop and assembly molding shop and assembly section as www.igus.com sections and familiarize themselves with well as our test laboratory, the heart of the steps involved in turning plastic our product development activities. At granulate material into a finished product. first hand, they can see where the 120