SPECIAL ARTICLE

Don’t Let Reality Hold You Back!

Over many months now, companies and individuals in our industries have been looking with some alarm at all the cancelled exhibitions and events and asking themselves what now? Where do we go from here and what are the options? Many OEMs and suppliers had spent a lot of time and creative energy designing a new exhibition stand. Many had product launches prepared and new machinery waiting in the wings. Visitors had made travel plans and booked their accommodation. The printing industry was looking forward to seeing the latest developments in action and hearing all the latest industry news. So where are we now? Well, many companies have adapted and revisited their strategies and rewired their plans. They are moving forward fast and grasping new opportunities to engage with their customers. Some are looking at exhibitions online!

Bridging the Gap

You may be thinking an online exhibition can never replace a live event - that live events are bound to come back. Meantime, why not take a look at printing-expo.online This is an online exhibition that is different. It’s a unique 3D visual browsing experience. The technology is cloud based and innovative. This is not a series of web pages or videos filmed on an iPhone where you have to click in and click out. This is a new experience! It’s also environmentally friendly and cost effective, exciting and easily accessible. Printing Expo’s 3D virtual exhibition provides a unique showcase for any company’s products and services – an interactive arena that is branded and stylised specifically for them.

For visitors it’s an exciting and new way to see and hear about the latest industry innovations and technologies. Every visitor is a VIP. For exhibitors and their marketing teams, Printing Expo is a unique opportunity to adapt the stand they already have into a fully interactive 3D online model. Alternatively, companies can design the stand of their dreams with creative concepts, a diversity of architecture and private and public spaces. With Printing Expo’s immersive online 3D visual browsing experience, exhibitors can engage with visitors by populating their stand with a range of interactive content, demonstrations and 1-1 interview opportunities. Each stand can be a part of the exhibition giving visitors the opportunity to explore and engage. Additionally, the stands can be utilised by the exhibitor as a digital marketing tool and used in different geographies as an online demo centre to drive sales leads. This is an opportunity to fulfil plans and move business forward.

A light bulb moment

Joint managing directors Wayne Becket and Chris Watson formed Resolve Business Management in June 2018 offering a range of marketing options and event management campaigns. Not long down the line, they had a light bulb moment and recognised the value of a 3D virtual exhibition as a perfect marketing communications platform. RBM then partnered with V-Ex Virtual Exhibitions Ltd.

Wayne Beckett explains, “Chris and I quickly recognised that a virtual online exhibition was the logical step forward. With the fast-moving advances in technology as well as the global efforts to address climate change and the carbon footprint we recognised the potential. We wanted to create something different. We wanted to create a scalable exhibition that can manage over one million visitors at any one time. We believe there is a need in our industry for a 3D immersive virtual exhibition that becomes a reliable, 365 days a year, flexible source of integrated communications and marketing opportunities where exhibitors can do business and visitors can interact with suppliers and fulfil their business needs.”

This unique online exhibition has been designed on a ‘real world’ scale bringing true reality to each and every physical aspect. Printing-expo.online provides a genuine visitor experience akin to a live show with the added bonus of being able to drop in and see the show any time, any place. This format allows visitors to explore a complete virtual exhibition hall and benefit from all that a live show offers. The opportunities are limitless. Come and join us. Don’t let reality hold you back!

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