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Presented by Brittany Poulin, Head of Audience Development (IPR License) (e) brittany.poulin@iprlicense.com | (t) + 44 (0) 203 327 7590
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Who is IPR License? IPR License is the official rights and licensing solution for the Frankfurter Buchmesse. We are a fully transactional rights and licensing marketplace for publishers to trade rights internationally.
Am I a member of IPR License? Livres Canada Books has been a member of IPR License since July 2017. Each publisher included in the Rights Canada 2017-2018 and the Rights Canada 2018-2019 catalogues are free users of IPR License under the Livres Canada Books membership until 31 July 2019.
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L I C E N S E ?
Do I need an online rights platform? Large Organisations
Small and Medium Sized Publishers
Publisher Groups and Associations
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How to take advantage of my account? Five key tips and strategies to learn more about your account, grow your rights sales, and maximise your free membership with IPR License.
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TIP #1
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Share the Livres Canada Books Rights Portal
This professional company profile is your showcase! Brand yourself well and let people know who you are and where to find you.
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TIP #2
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Accurate, complete and up-to-date metadata
Jackets
Supplementary Materials
Descriptions
Updated Rights Information
Bibliographic information
Licensing Information
Chapter Previews
Recent Sales and Marketing
Remember your platform is a tool – don't neglect it and you will be rewarded
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TIP #3
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Integrate your platforms and marketing efforts
Link it up...
Marketing through IPR
Provide a streamlined pathway between your website to your titles on the IPR platform.
Digital bulletins to rights buyers
Connect on social media and start new conversations with international rights buyers through IPR License.
E-Newsletters
Blog Posts
Rights Canada Guide IPR Rights Magazine
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TIP #4
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Instant Rights, Permissions, and Guides
Instant Rights and Instant Permissions Automate rights and permissions sales using a simple link that can be placed anywhere online, taking the buyer to the Instant Rights pop-up
Instant Rights Guide Generate an instant PDF of your rights list, including customised categories and your own branding.
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TIP #5
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Develop an Online Rights Strategy
Sell your rights to people who buy rights – think like a buyer One that compliments your overall rights strategy Remember it's your Intellectual Property – you can cut and slice it any way to optimise monetisation Configure your rights settings to fit your overall strategy
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Share the Livres Canada Books Portal Use the profile as a marketing tool Keep your content updated Accurate, complete and up-to-date metadata Make your content accessible Integrate your platforms and marketing efforts Automate, create and transact Use Instant Rights, Permissions and Rights Guide automation tools Make the tools work for you Develop an online rights strategy
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QUESTIONS? Neil Walker, Senior Account Manager (IPR License) (e) neil.walker@iprlicense.com | (t) +44 (0) 7473 046129
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