Startups Company Portfolio

We Are Serious About StartUps

We Are Serious About StartUps

StartUps by ipulse is the one-stop

entrepeneurs have been

for.

Built By Entrepreneurs For Entrepreneurs

We understand every StartUp has a budget, and we guarantee our range of services can help. We focus on transparent & flexible plans that are proven to deliver results. The creative industry hides behind lengthy quoting processes. Hidden charges and the unknown of who is working on your project. Not here. We’re comfortable in our skin and ready to bare all. Putting our prices upfront gives you confidence in budgeting. Knowing precisely what services you’ll receive for your investment.

01. Launch Into Discovery

We will be asking you lots of simple questions to understand your branding project. We strive to clearly understand the timescale, vision and objectives for the project. We will then build this around your sales and marketing goals or web design requirements.

We Are Serious About The Process

02. We’re Built On Ideas

When choosing a branding agency, you need a proven creative team. With the experience and passion for creating a unique brand for your business. Our work proudly showcases hundreds of original creative ideas. Proven to work across B2B and B2C industries.

03. Get The Ball Rolling

We transform ideas into concepts. We always show our concepts across multiple outputs. Brand identity, brand positioning, and a choice of photography and web design if the project requires. We then discuss the ideas with you.

04. Keeping The Flow

Executing all the agreed deliverables on time is something we value highly. We work quickly but efficiently to execute on our agreed timeline.

05. Over To You

What we create together you own. At the end of the project, we will professionally deliver all materials. They will be packaged to industry standards and delivered alongside brand management support should you require it.

06. We’re Here To Stay

We’re more than happy to stay working alongside you as a trusted partner. As your business grows, offering ongoing creative ideas will become essential.

Trusted By Over 50 Global StartUps

Join Our StartUp Family

We partner with some unique brands that can help you on your startup journey. These are companies whose services are directly related to the early stages of a startup business through to a small to medium-sized company. Check out the exclusive benefits they are offering in conjunction with ipulse.

STARTUP CASE STUDIES

“I would recommend ipulse to anyone.

Simon Galvin Founder & CEO at Cleatskins

They were excellent from the start, clearly understood our brand and ambition for the business and how to execute the ideas we brainstormed together. They developed a campaign strategy to launch the brand that covered social media marketing, web design, photography, videography and overall branding and graphic design disciplines.”

PRIMARY TAGLINE

We started with a marketing strategy. The goal was to create a launch campaign that would give the brand and us the flexibility to develop content under three distinct core pillars. We listened and learned the product’s USPs and researched previous marketing campaigns, key visuals, and consumer engagement to decide on an approach to take for the launch.

The three core focuses of the campaign were:

PHOTOGRAPHY

Building a brand. Creative photography was the cornerstone of the campaign.

Being a single piece of moulded silicone, we had to get creative with how we showcased the versatility, function & range of colours of Cleatskins. We spent a day suspending the products using fishing wire to develop the proper angles we needed to take into post-production.

Pairing the brightly coloured Cleatskins with boots of a contrasting colour was also considered to highlight one of the product’s three core pillars.

Aside from studio photography, we produced two sets of lifestyle photographs to create a bank of imagery that we could call upon over the following months to use for social media, promotional artworks, and use across the website.

KEY VISUALS

Creating a series of campaign key visuals was essential to create impact, build awareness and hit the market with visuals that would sell the product. In a world of saturated marketplaces, fighting for space on social media feeds is becoming more and more competitive. We directed a series of hero images to help market the USPs of the products whilst trying to find a space in the market amongst a lot of great visual advertisements.

Developing a design style for the brand and creating a quality foundation was important for the future of Cleatskins. Making the artwork instantly recognizable for future campaigns is the ultimate goal. We want potential customers or return customers to identify the style of visual immediately with the product.

SHOPIFY WEB DESIGN

Building a Shopify website as a place to direct traffic and track conversions

As much as offline sales & marketing is an essential part of a product within this industry sector. It’s also important to have a digital presence that can serve as a central location to funnel all online activity. This makes it easier to track success, visitors and fluctuations in traffic as a result of the online marketing efforts, campaigns and promotions.

We chose Shopify for this as it provides an off-the-shelf solution for businesses looking for an online presence without having to invest in huge web design builds. Offering the most suitable and cost-effective solution is something we always try to do for our partners, we don’t oversell, ensuring the foundations are in place for when we hand over the keys!

SOCIAL MEDIA STRATEGY & MANAGEMENT

Creating beautiful, animated videos to promote the products features and benefits

Social media marketing is key to a successful consumer facing product. Keeping your current customers up to date with news, promotions and new products has never been easier through the power of social.

You do however need a strategy behind it, what and when you’re posting combined with on brand graphic design helps to keep your business powering forward online.

An impactful promotional video is a sure-fire way to engage your audience and generate sales inquiries. We created a launch video as part of this online marketing campaign. A tool we developed in a few days to send out on social channels as part of the launch campaign.

We focused on the core pillars, features and benefits with a clear call to action on how people can find out more about the product.

Stanton

They helped bring the vision for my brand and website to life and I am thrilled with the end result. They were incredibly efficient and responsive, and guided me along the process, as this was all completely new to me. I highly recommend ipulse for anyone looking to start a business or elevate their current branding and online presence.”

at

BRANDING

How we developed professional, fun and approachable branding for a new startup

When starting a branding journey with an individual or group of business owners, we approach the process the same. We listen, ask questions and let you tell us why your business, idea, product or vision matters to you and why it’s the best! We look at regional competitors, global brands doing a fantastic job, and even those we think aren’t. This research contributes significantly to understanding how we best position your brand and create something unique for you.

From there, we move from the discovery phase and into ideas. ipulse is built on them, so we never run out!

People

3 core elements of the business and representing them with a small icon meant that when combined we had that unique logo design that truly reflected the vision.

Through exploring colours and fonts we started to build up a clearer idea of how the brand would look across the series of corporate and marketing materials needed for launch. The imagery was also very important to consider at this stage as we wanted candid, relaxed yet inviting photography that spoke to the customer and related to them and their work environment.

We wanted to create a logo mark that would become recognisable with the brand. Combining together

KEYNOTE PRESENTATION DESIGN

Corporate materials such as Powerpoint Presentation Design, Rate Cards and Business Cards & Stationery Design are essential to get right when launching a new business. Consistency is vital, and your unique branding must be perfect across everything you produce if you want to make a memorable first impression.

WORDPRESS WEB DESIGN

Almost every new business operating today needs some form of an online presence. A company that is looking to generate leads through SEO Search Engine Optimisation and Google Search needs a comprehensive website that outlines its services, communicates the company’s vision and unique selling points and stands up against its competitors. We developed a fully responsive, custom website built in WordPress so the client could take over the keys and update themselves in the future.

Hui

Physiotherapist at OneEssential

highly recommend ipulse for a

reached out to them when I had no idea about

talked through

the process and made

plan, more importantly, tailored to my

I am very satisfied with their services, including

design,

and creation, filming,

BRANDING

Creating an impactful yet professional & trusting brand

When creating a brand for any business it’s important to think about application and setting up a good grounding for all the different areas you may wish you apply your branding to. From the get go we knew we wanted two versions of the logo, a written-out version and a logo mark that would eventually become synonymous with quality, a professional approach and a top rate facitily.

OneStands for “one specialist”.

OneEssential believes in providing the best possible care for each individual, which is why they have a focus on one-on-one patient services. Their physiotherapists strive to provide excellent service and ensure that you get personalized treatment with them no matter what your needs may be!

Essential

Stands for “essential component”.

The professionals at their clinic work closely with you to make sure that your treatment plan is comprehensive and appropriate for the issues presenting themselves in this process. Our job was to take this vision and translate that into a brand that reflects the values of OneEssential.

PHOTOGRAPHY

Professional photography to capture active treatment and the spacious environment

High-class photography was an element we stressed was incredibly important to the client. Photography can either make or break a startup business with how you capture the environment you’re working in, the products you’re selling, or the story you’re trying to tell. We shot hundreds of photos over 4 hours to give ourselves a pool of photos to select for the website & social media marketing.

Firstly we wanted to capture the clean, inviting space that OneEssential had built. Secondly, we tried to connect to customers by showing them the professional treatment, rehab and services the team is offering.

SOCIAL MEDIA STRATEGY

Developing a Social Media Strategy for the OneEssential team to execute

Social media marketing was a large part of how OneEssential connected with their customers and highlighted key elements of their business. Once the branding exercise was complete, we built a posting strategy focusing on six different company topics the team could generate content for quickly and effectively.

SOCIAL MEDIA TEMPLATES

Developing a set of Social media templates for consistent, flexible posting

Keeping up with a social media account is hard enough, but when you have multiple platforms to manage, planning is the only way to execute an effective strategy. We developed six templates using Canva so the team at OneEssential could quickly insert their content depending on which day of the week it was. We designed a layout for their Instagram Grid to keep the profile looking organised and professional to visitors.

WORDPRESS WEB DESIGN

OneEssential needed a new, fully responsive website to connect with users and deliver important information about the services they provide. Developed in WordPress, the website gave the speed and flexibility needed to align the physical location with its online presence.

Steven and Ben are excellent in bringing the vision of a firm to life and executing on every element of our project needs within a tight timeline. I am proud of the branding and thanks to Steven and his team my firm’s website is both functional and beautiful. I highly recommend using ipulse as one’s go-to branding agency.”

“It

Li

& CEO at Adrian Li Co. & Solicitors

BRANDING

Our chosen concept centred around creating a brand mark within the brand identity. The brand mark was made by taking the letter O and disrupting the circle, causing a glitch-like effect that matches the client’s brief and industry.

This approach allowed us to use three brand colours to distinguish between the three companies. As the business grows, the brand mark can be a visually stand-alone solid icon across all media.

Creating an Asian investment brand that reflects a disruptive vision to make an impact in the market.

POWERPOINT PRESENTATIONS DESIGN

We developed a comprehensive start-up solution, which enabled them to operate immediately in the market.

The ipulse graphic design team developed the brand to consistently run across all marketing channels. With a strong use of typography and imagery, the brand guidelines were finalised. We delivered a PowerPoint presentation design along with the business card and stationary.

WORDPRESS WEB DESIGN

Working with WordPress offers a start-up business a CMS framework that is scalable and affordable.

Our web design team developed a brochure site for the client. The website reflected the new brand and included the small information they wished to share online. We supported their business with web hosting & support & maintenance and have now successfully designed and launched their new group business website chiron.xyz

SERVICES

Brand Identity / Brand Guidelines / Business Cards & Stationery Design

Lotusmind, an innovative microchip manufacturing company based in China, needed a clean, tech-focused yet unique logo design that supported its Buddhist and eco brand values.

We developed five different concepts for Lotusmind with which to move forward with one and apply that to business cards & stationery design, and brand guidelines.

The chosen concept contained various elements relevant to the brand ethos; the ‘L’ and the ‘M’ are prominent within the logo mark, with their angular shape reflecting the company’s upward growth and ambition. The surrounding box was to mimic that of a microchip and help contain the logo mark within it for accessibility and printing services.

SERVICES

Brand Identity / Brand Guidelines / Business Cards & Stationery Design

A startup branding exercise for a computer technology company with a mission to be the shining star in a new breed of Computer Vision industry.

Acamar is a binary star system that lies at a distance of 161 light-years from Earth. They deliver computer vision technology focusing on the revolutionary neural network-enabled ISP (Image Signal Processor) to customers looking to innovate by embracing cutting-edge technologies.

With all this in mind, we embarked on the creation of five unique concepts, each focusing on the different yet essential elements of the Acamar brand. The result was a clean, techfocused brand identity design with bold, vivid colours reflecting the nature of their industry.

SERVICES

Brand Identity / Brand Guidelines / Business Cards & Stationery Design / Packaging

Design / Labels Design / Brochure Design

Developing a vibrant identity for an emerging, high-quality CBD wellness and supplement brand.

Starting with research, ipulse was able to identify how to stand out in an emerging yet crowded space within the health and wellness industry. ipulse then translated the premium, clean and trustworthy qualities of Organicali into its brand identity. We spent time keeping it approachable through the use of bright colours and soft gradients. Inspired by the brand name ‘Cali’ the roots of the brand we also looked to the natural and ‘Organic’ oil shapes stemming from the ingredients, to reinforce the message to build a unique and honest brand.

We created an international start-up recruitment brand to serve the financial services in London and Luxembourg.

We composed a modern brand positioning with a simplistic trustworthy brand identity design and an optimistic colour palette. Building a library of stock imagery and on-site photography with the team conveyed the transparency value.

Across ten weeks, we successfully conceptualised and delivered a comprehensive start-up solution. We rolled out a recruitment web design capable of posting jobs and receiving applications. Our graphic design team produced a brochure design, PowerPoint presentation, business card & stationery design.

SERVICES

Creating an innovative and contemporary branding for a China start-up with a vision to pioneer and become the leader within the life sciences industry.

Inspired by science laboratories, the shape of microorganisms, the brand identity reflects Concora’s area of expertise and the company’s planning, research and development stages.

The repeated circles were adopted to convey the companies multiple locations, range of functions and continuous expansions.

Creating a unique and innovative brand for a new face in the growth-stage venture market.

We were approached to design and develop a new and creative solution for the launch of VOR Capital.

The outline of the project was to create a unique and impactful positioning within the market. Their ambition was to appeal to cutting-edge technology companies and provide a solid foundation for the brand to build into the future.

Developing a luxury, experience brand, capable of attracting overseas clientele.

Niseko Car Club was conceived for the sole purpose of providing an elite group of car enthusiasts with all their luxury, classic and supercar requirements and desires.

Starting with the vision and mission of the brand, we worked alongside the Niseko Car Club and the team to create a clear and unique brand identity. Helping to establish the brand with a solid foundation to build as well as a base to launch from into their chosen market.

SERVICES

Caravel, the London based executive search firm with a personality.

Established in 2011, Caravel is a boutique search firm, with over 30 years of combined real estate experience, they provide tailored recruitment solutions to clients that invest, develop, asset manage, finance and advise in real estate globally.

We were approached by the client in London (UK) to rebrand their business and delivered a full suite of services.

Branding for a private equity real estate investment firm focused on China.

ARE was founded in January 2019 as a result of the spin-off of global private equity giant The Carlyle Group’s China real estate investment management practice, which then consisted of equity capital under management of US$470 million.

As a start-up with a big leg up, the client partnered with ipulse to create their visual identity, brand guidelines, and company website.

SERVICES

Brand

Marketing

Creating a dynamic brand for a Hong Kong start-up, offering affordable multi-use property investment space.

Kubes is located in thriving neighbourhoods, it is in close proximity to public transport and offers the most cost-efficient way to own real estate in Hong Kong.

We were approached by the start-up client, Kubes to help launch their business and deliver a full suite of brand services.

We also collaborated with Kubes to help market their business to the right target audience.

SERVICES

This luxury yacht charter start-up needed a proven branding agency in Hong Kong to help them set sail.

M Yachts philosophy is about building on the dream by creating the ultimate yachting experience. Hong Kong by sea is a world unto itself. Whether you are visiting, or the city is your home, seeing this remarkable destination from the water offers a unique and inspiring perspective. Anchors aweigh.

SERVICES Brand Identity / Brand Guidelines / WordPress Website / Packaging / Event Production

Creating a speciality coffee brand which gives customers a unique experience.

Redback is a specialty coffee roaster that is passionate about delivering exceptional coffees to their customers. Redback has a constant and unrelenting focus on selecting, blending and craft roasting the worlds most exceptional coffees.

Scottie Callaghan directs Redbacks craft roasting and coffee operations. He has researched, selected, cupped, blended, measured and carefully roasted coffee for the last decade.

SERVICES

Brand Research Proposition / Brand

Architecture

Guidelines

Website

Brand Identity

Creating a premium confectionery brand that looks as good as it tastes.

Couverture by Multizen has over 25 years’ experience in producing chocolates and understands their sensitivity to temperature and humidity fluctuations. They are committed to ensuring that their confections are professionally produced and handled at their 20,000 square foot facility in Hong Kong.

The briefing outlined the needs for ipulse to create a brand name, identity and brand book with the online presence to sell the service to the target market both at HOFEX in person and online for their sales team moving forward. The entire scope of services from concept to production was just 6 weeks.

SERVICES

Brand Research Proposition

Clarity Smart Energy was founded by a group of people who are passionate about LIFE – highly energetic, hard-working and yet health-conscious. We were looking for healthy alternatives to stay ahead and alert, both physically and mentally, on days when tiredness catches up with us or sometimes we just need that extra boost for the gym session. We wanted something to carry around on us, just in case.

Startup business Clarity Smart Energy were recommended to ipulse. In the meeting with the owners, we were instantly excited to hear their vision for a new consumer brand to be launched in Hong Kong.

SERVICES

Brand Identity

Guidelines

Developed corporate branding for a fast-growing boutique investment and advisory firm in Hong Kong.

With a global presence and a focus in the Asian market, TTB Partners operates as a finance company and specialises in other advisory services. ipulse was given an opportunity to create a cutting-edge, reliable and progressive brand identity for TTB Partners, with the core aim of continuously building trust between the customers.

SERVICES

Branding

Branding & web design project for an independent real estate manager. Operating across Hong Kong, China & Singapore.

We first partnered with SilkRoad in 2012 for a branding project and to build their first-generation website. Through our ongoing relationship, web hosting and ad-hoc design services, we revisited their website and underwent a complete rebuild in 2021.

SERVICES

WordPress Website / Web Hosting / Support & Maintenance

Branding & web design project for an independent real estate manager. Operating across Hong Kong, China & Singapore.

We first partnered with SilkRoad in 2012 for a branding project and to build their first-generation website. Through our ongoing relationship, web hosting and ad-hoc design services, we revisited their website and underwent a complete rebuild in 2021.

SERVICES

WordPress Web Design

Delivering a one-stop digital solutions platform in Asia for returning client AMTD Digital.

In 2019 we successfully partnered with AMTD Group to deliver a complete online digital experience for their AMTD International website. Fast forward to 2021 and a new digital landscape. Our agency proposed a new WordPress website built in the fantastic creation builder Elementor.

AMTD Digital has businesses spanning multiple verticals, including digital financial services, digital media, content & marketing, SpiderNet ecosystem solutions, and digital investments. We worked directly with their chairman Mr Calvin Choi and his Hong Kong team.

SERVICES

Web Design

WooCommerce

Responsive Website

Woocommerce website for Hong Kongs leading fashion designer, Hidy NG.

Hidy N.G. breaks all boundaries in fashion creation, with impeccable attention not only to details, but luxurious hand touch, each piece is Timeless, Arty, Sophisticated, Confident and Stylish.

ipulse were approached by Hidy N.G. to expand and develop their online business. They required a new website with a professional bespoke design that could allow customers to see the latest collections and purchase online.

Our ideas and experience helped Carlsberg successfully launch a B2B craft beer brand in Hong Kong.

We were approached by Carlsberg (HK) to create a B2B

beer brand. The brand would need to resonate with the craft beer community and F&B entrée. The brand’s tone of voice would need to sound knowledgeable to the trade and approachable for the craft beer consumer.

Following our successful creation of the B2C craft beer brand Craft & Crew. Carlsberg entrusted us to help them create a

brand that Hong Kongers will proudly adopt as their own.

Starting with the brand strategy and

positioning, we worked alongside the Hong Kong and Brooklyn team to create a clear and unique brand manifesto where east meets west in a creative craft beer universe.