GMEC Showroom

GMEC Showroom, Toronto

Dialogue 38, Toronto Photography: Kerun Ip

When architects and designers go shopping for product, they want more than just your average retail environment. Such was the case for a lighting solutions manufacturer of advanced LED fixtures, who asked the design team to create an office and showroom space that would meet the exacting demands of a clientele with unique professional requirements. The design features considered the need to assess the quality of light: the colour and distribution of light and the kinds of activities with which the lighting engages. This was done in several discrete showcases that allow for the individual properties of the light fixture and its quality of light to be assessed and appreciated independently from the influence of other fixtures. The showcases themselves evoke the sense of a museum or gallery that houses precious objects.