5 PPC Mistakes that Can Cost You Money
Which is the quickest way to draw some potential customers to your website? Google Ad Words, search engine tools, and other, but most importantly its PPC or Pay-per-click advertising that speed up your online business. If not executed well then PPC can cost you a significant sum of money. If you’re new to the PPC concepts then don’t worry, it’s not rocket science, just a marketing tool for online business. PPC Marketing can launch a cost-effective campaign, but before implementing it learn to avoid some common mistakes.
1. No direct link to the homepage If you have a keyword for your product while running the PPC Ad, make sure you redirect the Ad to the landing page. Don’t set the Ad to run and directing to the home page because it’s time-consuming for the visitor. A detailed information page linked with the PPC would cost you more money; instead, connect to the landing page with exact information. It would help to drag more customers when it directly gives what exactly they’re looking for.
2. A visitor to the contact page, not advisable Some PPCs take you directly to the website’s contact section and ask you to subscribe to the newsletters or feedback columns. This doesn’t help in any means to attract the customers, and there could be a decline in the page views as well. If you’re using Google Ad Words platform to advertise then ensure to offer some free giveaway in return for their contact details.
3.
Test before you run
If you want to experience useful results, make sure to test the PPC ads before posting them and making it public. Test the ads by creating and clicking them multiple times with different versions. This is the best way to identify the mistakes before putting it on the display network. Almost all PPC engines allow numerous tests with Ad variations that will help you to generate meaningful data.
4. Don’t depend on the broad match keywords Board match keyword Ads are highlighted when a target keyword phrase is searched, which offers great traffic. However, searching the relevance for each keyword doesn’t help. Don’t set the Ads for the phrase or exact match because it might decrease the traffic potential, but it may or may not appear on the search query.
5.
Don’t ignore the negative keywords
A majority of people doesn’t know the advantage of negative keywords. When the negative keywords are ignored, specific ads are prevented from the display network, and no results are found when a relevant query is asked. Add negative keywords to the PPC Ad campaigns to balance the relevancy without affecting the traffic potential of the broad match Ads. Spend some time identifying and analyzing the possible negative keywords while writing Ads, which could probably bring a huge impact on your campaigns. The easiest way to avoid the mistakes while doing PPC Marketing is to outsource it to the experts offering PPC services as they can maximize the potential of the PPC and that too at an affordable cost.
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