Engage Your Audience With Remarketing Strategy
How long have you been producing content for your brand? Is it really making difference for your website or helping to generate leads? Regaining attention of your target audience is impossible to an extent, but it’s not tough and highly effective for marketing. Content remarketing provides a brilliant platform to rebound the visitors into the leads and increase the repeat visitor rates. A majority of online companies have put their efforts in remarketing the aiming tools and techniques to regain the lost potential customers. There are a lot of PPC marketing Dubai companies to provide comprehensive solution for a strong marketing strategy. You can
connect with the target audience either by providing them ‘Click’ on Ad or Sign up for newsletter. However, to achieve remarketing strategies you need to execute essential points’ for effective results:
1. Identify your audiences for remarketing The first and the foremost step in remarking strategy is to define your audience you want to target with the business. Create different groups how the audience gets engaged with the brand, like dividing them who visits your blog, specific website page, or more. Make sure you create Ad using PPC advertising Dubai to outreach specific audience. Build a remarketing list in Google AdWords to specify the visitors to include or exclude from the target audience. Section your target audience from the user's list to which you’ll allow displaying the different Ads. You can easily identify the more valuable visitors, such as:
One who visits your blogs is less valuable. One who goes through product pages and tags is more valuable visitor.
2. Membership duration Nothing is available for free and don’t be generous to offer lifetime membership for free. Set duration for some basic days and engage your users with the Ads. It helps to test and optimize the number of active users to find out the logic that works for audience and time taken to convert them.
3. Google display network (GDN) It’s easy to start remarketing strategy using GDN because it provides 2 million network features, which includes YouTube and Gmail. Create Ads and position them on your blogs, new websites, niche sites, or on relevant pages you wish to offer. GDN provides various formats to choose, such as text, video Ads, images, and Mobile Ads. Draw a plan to strategize your content using GDN to engage the audience with your brand.
4. Advanced remarketing It’s categorized into two, such as: Dynamic remarketing
Display previous visitors Ads that contain specific products and services to review on your sites Remarketing List for Search Ads (RLSA) Personalize your search Ads campaigns for target audience and modify your bids and Ads to the visitors when they’re searching on Google results. Remarketing provides a second possibility to bring back the customers to your website to make your presence. A survey reports that 96% of customers quit the website without converting; 70% discard shopping carts without purchasing; 49% normally visit 4-5 websites before buying.
5. Analyze conversion path Make sure you understand which page on your website will result in higher possibility of converting a user to lead. Identify which is the biggest converting page on the website and target these pages in remarketing Ad strategy.
6. YouTube Ads Did you know that mobile video usage rises by 100% every year? Well, if you have a YouTube channel then consider targeting the audience, but don’t expect the view metrics to be high at an initial stage. That’s because your target audience would be watching similar videos. Make use of the remarketing strategies using PPC advertising Dubai to engage the users with your content and generate leads for your website.