U.A.E.
RETAIL COMPANY PROFILE
About Us: Sadeen General Trading LLC was established and registered in 2007 representing different brands in UAE with subsidiary companies in Libya and covering other Middle East countries. We are one of the world's growing trading companies providing our customers for corporate organizations, individuals, hotels, restaurant, coffee shop, catering industry, vending industry and supermarkets the choices over our product range. Our success has come as a result of our vision and constantly striving to exceed our own tough quality control standards and finding better ways to meet the needs of our customers. MISSION Sadeen General Trading LLC is committed to meet & fulfill customer expectations in a precise & professional manner. We believe in the principle of “Quality Service” by paying close attention to our valued customer’s preferential needs & demands. Our professional team of employee’s possesses the expertise and clear cut understanding to evaluate and assess client requirements in any strategic area of necessity. Customer Satisfaction in every way possible- satisfying all their needs at all times, proving to be the best in the industry. VISION Sadeen General Trading LLC is committed to consistent pursuit of excellence dedicated to continually improving our business to provide our customers with products and services that fully satisfy the customer’s requirements. CORE VALUES Accountability We believe in accountability. Our customers ask us questions and we answer them – full stop. We take ownership from A to Z. We deliver what we say we will, not passing responsibility onto others. We hold ourselves accountable to our clients and our colleagues for the outcome.
TRUST We believe in trust. It is a precious commodity in the world today and we value it highly. This means we always act with transparency and integrity, demonstrating mutual respect in all relationships. We encourage open and honest feedback. And we expect it in return from our colleagues and our clients. OPERATIONAL COMPETITIVENESS We wholeheartedly believe in operational competitiveness. We strive daily to add value and achieve excellence. We do so by being agile, exible and pro-active, continuously looking for ways to do things better, faster, cheaper and stronger. SERVICE We believe in being of service to clients. Together, we work to understand their businesses. We anticipate their needs and expectations in order to develop a mutual, long-term partnership. Pro-active, we respond quickly, provide solutions and seek feedback. We foster a can-do attitude and a healthy team spirit. INNOVATION We believe in innovation. It keeps us sharp. Positive. Creative. Enthusiastic. A cut above the rest. We welcome fresh ideas and inventive solutions. It keeps us evolving, seeking to improve and meeting new challenges. SOCIAL WELLBEING We believe in social well-being, in taking responsibility to sustainably improve life conditions for the wider community. We respect and support each other as individuals, always aware of the impact of our actions on others. We want to create an environment that allows all of us to reach our potential and objectives. EXCELLENCE Bottom line, we believe in excellence. We maintain the highest standards in everything we do, focus on results, act with ambition. It attracts the best people to us. That in turn attracts the best clients. Being the best gives us the competitive edge both for ourselves as individuals and as a company.
Sadeen General Trading
Retail Franchising
HoReCA
Our brands Greatest Italian brands
Napoli, the world capital of Italian espresso coffee
One of the Biggest coffee brand in Italy, and world wild since 1942 98% of awareness in Italy Napolitano tradition
Blended and roasting talent
This is where Cafè do Brasil, the producers of Caffe Kimbo started out. It's one of the great Italian success stories, that started in the '50s in the historical centre of Naples
Retail-channel product line A completely renovated packaging with the high-quality coffees, inspired to the Italian tradition: Clear indication of the main characteristics of the products Range of blends to match of the different taste of coffee lovers Wide range of formats (both ground and beans)
KIMBO is sponsor of Serie A football legues NEWS 2016: Kimbo is Official Jersey Sponsor of SSC Napoli.
Products range Espresso Napoletano Description This classic, traditional Neapolitan dark roast is intense and full bodied, well suited for a stronger morning coffee with extra oomph! Available in: 250 G Bag BARCODE: 8002200301415 Espresso Decaffeinato Description Decaf pre ground espresso coffee, Roasted in Neapolitan Tradition of Kimbo, Natural extraction of caffeine, Full aroma and body Available in: 250 G Tin BARCODE: 8002200301415 Aroma Intenso Description A rich aroma and full-bodied flavor give this blend its intense character Available in: 250 G Bag BARCODE: 8002200601119
Aroma Gold 100% Arabica Description Our 100% Arabica blend produces an espresso with an intense aroma, persistent crema and delicate flavor. Kimbo's freshly ground coffee is perfect for use in cafetieres, filter machines, moka pots and espresso machines. It is vacuum packed to guarantee you the same freshness as the day the beans were roasted. Finely ground and with the exquisite traditional Neapolitan taste famous all around the world! Available in: 250 G Bag BARCODE: 8002200102111 Antica Tradizione Description Kimbo Export Espresso Blend. This blend sold to Kimbo lovers all over the world is very close to the Espresso Neapolitano but just a little softer and slightly less intense. Produces a rich deep and satisfying espresso also works in moka percolators and cafetieres. Available in: 250 G Bag BARCODE: 8002200101053
Aroma GOLD 100% Arabica Beans Description Delicate and pleasant, an extraordinary blend of 100% Arabica coffee from Central and South America. A delicate flavour and smooth aroma. Available in: 500 G Bag BARCODE: 80022001012159
Aroma Intenso coffee beans Description Rich with full Character. Italian style roasting and a pentrating aroma give this blend its characteristics intensity. Available in: 500 G Bag BARCODE: 8002200601225
Kimbo range of Nespresso* compatible capsules : points of different and strenght vs competition Capsule with a very high coffee grammage to ensure a full body and tasty experience : 5,8 grams (the main italian producers, and many Nespresso* caspules have a lower grammage)
«Polylaminate» material caspule (two polypropylene layers + a EVOH layer) makes the caspule impenetrable to the oxygen ensuring a consistent quality over the 18-months shelf-life
Compact pack, with an innovative blends description on the main facing.
*Nespresso is a trademark of a third party without any link with Kimbo
Nespresso compatible coffee capsule A dark roasted coffee, typical of the Neapolitan tradition. Intense aroma with a full body and a lingering aftertaste with notes of dark chocolate.
A blend of the finest Arabica and Robusta coffees. Well-balanced fullbodied and sweet, with pleasant floral notes and fresh baaked biscuits.
BARCODE: 8002200145637
BARCODE: 8002200145613
100% Arabica coffee. Its exquisite aroma evokes fresh flowers, balanced by a subtle note of toasted bread.
BARCODE: 8002200145620
*Nespresso is a trademark of a third party without any link with Kimbo
San Carlo chips No. 1 in Italy
Since 1936 Milan Leader in potato chips with 60% market share in Italy 90% BRAND SPONTANEOUS AWARENESS. One Italian out of two mentions San Carlo as first potato chips brand. Widespread distribution with nearly 1 million pack per day sold in over 225 000 shops Top quality raw materials, unique know-how and certified production plants San Carlo sells in more than 30 countries
San Carlo Classica 50 Gr BARCODE: 8003130129506 180 Gr BARCODE: 8003130120671
San Carlo Stilletto 50 Gr BARCODE: 8003130186417
San Carlo Croccante 50 Gr BARCODE: 8003130129544
San Carlo Mint & Chill Pepper 50 Gr BARCODE: 8003130186233 150 Gr BARCODE: 800313127922
DIXI BAR 50 Gr BARCODE: 80031303238984947
San Carlo Paprika 50 Gr BARCODE: 8003130186202 150 Gr BARCODE: 8003130141119
San Carlo Lemon & Pink Pepper 50 Gr BARCODE: 8003130186226
San Carlo Ginger 150 Gr BARCODE: 8003130186066
San Carlo Tomato 150 Gr BARCODE: 8003130141126
Trattoria BRUSCHETTI OLIVE NERE
Trattoria BRUSCHETTI POMODORE BASILICO
150 Gr BARCODE: 4042384231003
150 Gr BARCODE: 4042384232000
Trattoria Authentic. GENOVESE
Trattoria Authentic. OLIO OLIVA
Trattoria Authentic. ROMANA
150 Gr BARCODE: 8041790504318
150 Gr BARCODE: 4042384211005
150 Gr BARCODE: 4042384212002
MONINI Olive oil CertiďŹ ed No.1 Olive Oil in Italy
Since 1920 Italy, Spoleto Selecting the highest quality olives and olive mills with excellent storage and production facilities in respect of the best olive growing traditions
Classico olive oil
Classico olive oil
750 Gr BARCODE: 80508816
500 Gr BARCODE: 80053828
Balsamic vinegar 500Gr BARCODE: 80357711
Delicato olive oil
Mild & Light olive oil
500 Gr BARCODE: 8005510001563
500 Gr BARCODE: 8005510006032
LA MOLISANA pasta Since 1912 Italy , Molise 2° Player - Whole Wheat Semolina Pasta Market - Italy The company exports products to about 80 countries and oers private-label production services.
La Molisana Spaghetti N'15
La Molisana Spaghetti Le Integrale N'15
La Molisana Linguine N‘6
BARCODE: 8004690051573
BARCODE: 8004690611500
BARCODE: 8004690051634
La Molisana Insalata Di Pasta N' 72
La Molisana Penne Rigate N' 20
La Molisana Fusilli N' 28
BARCODE: 8004690057209
BARCODE: 8004690052044
BARCODE: 8004690052846
La Molisana Fusilli Tricolore 309 BARCODE: 8004690110010
La Molisana Penne Rigate N' 20 BARCODE: 8004690052044
La Molisana Gnocchi Di Patate BARCODE: 8004690203002
PERNIGOTTI
QUALITY – HEALTH – TASTE Since 1860 – Novi Ligure One of the oldest and most famous food company in Italy High quality recipes Gluten free Only natural flavourings Palm oil free
Spread cream
Hazelnut 29%
GIANDUIA 350 gr BARCODE: 8001675506042
GIANDUIA DARK 350 gr BARCODE: 8001675506165
AMOR & CRÈME 350 gr BARCODE: 8001675551035
Hazelnut 13%
Pralines CREMINO BARCODE: 8001675006542
GIANDUIOTTO BARCODE: 8001675006498
NOCCIOLATO BARCODE: 8001675006573
Pralines CREMINO DARK BARCODE: 8001675006849
NOCCIOLATO DARK BARCODE: 8001675006580
GIANDUIOTTO DARK BARCODE: 8001675006535
Snacks GIANDUIOTTO SNACK
CREMINO SNACK
NOCCIOLATO SNACK
BARCODE: 80373421
BARCODE: 80373339
BARCODE: 80373438
Snacks GIANDUIOTTO DARK SNACK BARCODE: 80373506
NOCCIOLATO DARK SNACK BARCODE: 80373469
CREMINO DARK SNACK BARCODE: 80373353
Snacks AMOR & WAFER MILK BARCODE: 80373537
Tablets I CLASSICI NOCCIOLATO
Tablets I CLASSICI NOCCIOLATO
BARCODE: 8001675506110
BARCODE: 8001675506127
U.A.E.
RETAIL COMPANY PROFILE