Professional Portfolio - Irekca de la Torre

PROFESSIONAL PORTFOLIO

IREKCA "Ike" DE LA TORRE

HELLO THERE

CONTENT

Campaign and Social Media Management Production and Project Management Events Execution and Management Collateral Production and Design Influencer Marketing Press Release andWebsite Blogs

I am Irekca de la Torre. Most of my acquaintances and colleagues call me IKE or AIKA for short. With a passion for marketing and my go getter attitude combined, I have worked as a Marketing and Communications professional for over 6 years in the tourism and luxury hospitality sector. On my off days, I happily nurture my passion for developing narratives as a freelance content creator, writer, and photographer for businesses who wish to connect with their consumers.

I am as excited as you are to collaborate on your requirements. Feel free to go over some of my works to which I am positive would be of great use to your business. You may click on the hyperlinks and images as these should lead you to the actual material or video online.

I help plan and recommend social media ad budgets, parameters and create content to effectively advertise promotions and information to the desired target market With knowledge on implementing Facebook ads, I create ad content in multiple formats and ensure that material conveys the right messaging and encourages the desired action from its audience I also conducted reputations management by ensuring that all reviews and queries are answered thus, boosting customer engagement

Total # of Followers

FACEBOOK: 152,692 INSTAGRAM: 20.1K

Shangri La Mactan, Cebu placed in the Top 10 Facebook Pages in 2020 Hotels Category (Worldwide)

SOCIAL

AND

Shangri La Mactan, Cebu bagged the Top Organic Content in 2020 in Shangri La SEAA region

I help plan and recommend social media ad budgets, parameters and create content to effectively advertise promotions and information to the desired target market. With knowledge on implementing Facebook ads, I create ad content in multiple formats and ensure that material conveys the right messaging and encourages the desired action from its audience. I also conducted reputations management by ensuring that all reviews and queries are answered thus, boosting customer engagement.

Total # of Followers

FACEBOOK: 7,162,269 TWITTER: 142.8K INSTAGRAM: 85.2K

Total # of Followers

FACEBOOK: 34,585 INSTAGRAM: 5.4K

Total # of Followers

FACEBOOK: 268,027 INSTAGRAM: 21.6K

Total # of Followers

FACEBOOK: 12,938 INSTAGRAM: 695

increase in numbers

Over a million ad reach and impressions, featured in local media, increased followers on Facebook and Instagram, boosted customer engagement, and the management saw an increase in ROI

Recreate Riverdale at the Fifties Cafe

Result: 400% increase in monthly revenue in the first 6 months after it went viral

Beach Buddies Explorer Day Pass

Result: Bagged the top spot in Top Organic Content among SEAA Shangri La properties in 2020

/06

Paradise Rush Room Vouchers

Result: Saw a daily increase in room vouchers redemption from 5 to 30 room vouchers/monthly

/03 Paid /02 Paid

Crown Regency Hotels on Instagram

Result: Saw a 38% increase on Instagram followers

/01 Organic /04 Organic /05 Organic

Crazy Rich Feast at Wang Shan Lo Chinese Restaurant

Result: Saw a 20% increase in lunch and dinner covers

Sky Experience Adventure

Result: Attracted local and international influencers and local media to try the Philippine's first Edge Coaster

/07

Organic

Customer Service and Reputations Management

Result: Netizens put the spotlight on Shangri La Mactan as a special needs child friendly resort after my response unexpectedly went viral

VIRAL MOMENTS ORGANIC AND PAID SOCIAL MEDIA MARKETING Organic

promotions

Managed campaign timelines and contributed to the execution of internal and external marketing and communication activations including but not limited to managing production timelines, liaising with in house and third party teams on collateral production, video production, event implementation support, social media campaign, public relations support, and merchandising among others

WELCOME HOME TO YOUR SHANGRI-LA MACTAN

Shangri La Mactan's first Room offer after travel restrictions were eased

BEACH BUDDIES EXPLORER

Curated activities for day pass visitors

ADVANCE PURCHASE OFFER

Book early and save with flexibility.

Carousel ad (Boosted)

Managed campaign timelines and contributed to the execution of internal and external marketing and communication activations including but not limited to managing production timelines, liaising with in house and third party teams on collateral production, video production, event implementation support, social media campaign, public relations support, and merchandising among others

TEA OF SPRING REOPENS

Winning Signature Chinese

TROPICAL ESCAPE ONLINE SALE

Shangri La Mactan's most awaited

online sale right in time for Easter and summer.

promotions

Managed campaign timelines and contributed to the execution of internal and external marketing and communication activations including but not limited to managing production timelines, liaising with in house and third party teams on collateral production, video production, event implementation support, social media campaign, public relations support, and merchandising among others

Mid Year Flash Sale

Whether you ' re up for a big break right in the heart of the city or in a secluded getaway by the beach, book now and save up to 40% off on Crown Regency Hotels & Resorts' published rates

Wang Shan Lo’s Birthday Promo

Skip the usual and indulge in a flavorful Chinese culinary experience on your birthday at Wang Shan Lo Birthday celebrants are entitled to one free birthday buffet for their entire birth month

Happy Hour at the Fabulous Fifties Cafe

Whether you ' ve had a long day at the office and want to unwind or are looking for an intimate spot to catch up with friends, look no further than the first ever 1950s themed café and restaurant in Cebu City, the Fabulous Fifties Café

SPAbulous Slimming at Prana Medispa

This summer, spend your days under the sun as you flaunt your beautiful body with Prana Medispa Lose the weight with the Dynamed with Wrap and get contoured with the Body Shaper

Sky Experience Adventure

Go on a one of a kind thrilling experience as you try Cebu's famous Sky Experience Adventure! Challenge your fear of heights, walk on the translucent glass floor, and see the entire city below your feet

New Year's Eve Countdown at Sparkz

Look back on the year that was, and kickoff the new year over an international array of flavors at Crown Regency Hotel & Towers Tag your loved ones along at Sparkz Restobar with our New Year’s Countdown Dinner

Managed campaign timelines and contributed to the execution of internal and external marketing and communication activations including but not limited to managing production timelines, liaising with in house and third party teams on collateral production, video production, event implementation support, social media campaign, public relations support, and merchandising among others.

01

FATHER'S DAY GIVEAWAY

Tell us why your dad is incredible!

Like, share, and win a Sky Experience Adventure package

02

CHRISTMAS GIVEAWAY

Comment your choice of prize, tag 3 friends and get a chance to win a gift certificate on your activity of choice

03

#reunionwithshangrila

Post a photo or video on Facebook or Instagram and share what reunion means to you despite physical separation Get a chance to win a 2D1N staycation at any participating Shangri La property

OFF THE GRID WITH JEN BY SHANGRI LA

Stand a chance to WIN a 2 night Staycation Package at @shangrilaboracay (incl breakfast for 2 + F&B credits) worth more than USD650 by sharing your travel and culinary recommendations in the Philippines

CAMPAIGN MANAGEMENT BOOSTING ENGAGEMENTS THROUGH FAN GIVEAWAYS giveaways

MOTHER'S DAY SPA GIVEAWAY

Post your most memorable moment with your mom and get a chance to win a spa day for 2

RIVERDALE AT FIFTIES CAFE

PHOTO CONTEST

Post your best solo, couple or group Riverdale photo impressions and get a chance to win a P500 Gift Certificate

partnerships

Networked with external organizations, analyzed partnership proposals, facilitated the implementation of approved partnerships, and evaluated performance annually.

in partnership with Philippine National Bank

in partnership with The Coffee Bean & Leaf in partnership with EastWest Bank

in partnership with Home Development Mutual Fundin partnership with Union Bank

Oversaw website content upload, wrote web copies, and lead the launching of Shangri La Wedding Microsite, revamping the websites of Crown Regency Hotels and Resorts, and Alta Garden Resorts I also spearheaded CSR related endeavors and hotel initiatives

weddings by shangri la microsite

Browse through a curation of Shangri La Hotels and Resorts’ dynamic wedding destinations and venues

Discover amenities, services, venue capacities, and even floor plans, all in one place

crown regency hotels and resorts - full revamp

Discover the best of Crown Regency Hotels and Resorts 9 properties their facilities such as the Fabulous Fifties Cafe, the biggest Wave Pool in Boracay, and the Philippines' first ever Edge Coaster.

Oversaw website content upload, wrote web copies, and lead the launching of Shangri La Wedding Microsite, revamping the websites of Crown Regency Hotels and Resorts, and Alta Garden Resorts I also spearheaded CSR related endeavors and hotel initiatives

shangri la cares

Supervised and facilitated the collateral production and implementation of the enhanced safety standards and precautionary measures across the resort in accordance with the regional office's directive

SHANGRI LA MACTAN X OCEAN RIPPLE

As a way of celebrating with the island its 500th Anniversary of the Victory at Mactan, Shangri La Mactan teams up with Ocean Ripple and Lapu Lapu City Tourism Cultural & Historical Affairs Commission on a 3 month campaign to support marine conservation and education on sustainability. I served as the Project Lead.

PROJECT MANAGEMENT

Shangri La Mactan, Cebu

COWRIE COVE #returnstoshore video shoot and photo shoot

Storyboarding, directing, editing, and served as co photographer

tea of spring reopening video shoot and photo shoot

Storyboarding, directing, editing, served as videographer, and photographer

SHANGRI LA AT HOME SERIES (10 EPISODES)

Storyboarding, directing, and editing

ENHANCED HYGIENE AND SANITATION VIDEO

Storyboarding, directing, script writing, and editing

Shangri La Mactan, Cebu

LUXURY RESORT HERO VIDEO

Storyboarding and directing

LIFESTYLE concept VIDEO SHOOT FAMILY

Storyboarding, directing, and talent acquisition

LIFESTYLE concept VIDEO SHOOT - couple

Storyboarding, directing, and talent acquisition

LIFESTYLE concept VIDEO SHOOT friends

Storyboarding, directing, and talent acquisition

Shangri La Mactan, Cebu

anc executive class with david celdran Media Hosting, Resort Coordinator

Shangri La Mactan, Cebu

#ChristmasAtShangriLaPhilippines 2021 video shoot

shangri-la x diversey: linens for life face masks program

Shangri la mactan, cebu wedding in the new normal

christmas at shangri-la mactan photo shoot

#fantasticbeachscape at shangri-la mactan photo shoot

timeless weddings at crown regency photo shoot

brand lifestyle concept photo shoot

DISCOVER CEBU | SINULOG AT CROWN REGENCY

SKY EXPERIENCE ADVENTURE discover crown regency - hero video

media relations

VAMPPED INFLUENCER/MODELS

Los Angeles based creative and

agency

Filipina Life + Style

blogger Digital Content Creator

Kryz Uy

Andi Manzano and GP Reyes

Filipina celebrity couple actress, DJ, entrepreneur

Kim Chiu

Filipina actress, singer, model, and YouTube vlogger

Ronny Brouwers

Dutch Bangkok based professional hotel & resort Filmmaker

Experienced in staging events of smaller and bigger scale including a seasonal leisure event, competitions, actual and virtual media launches, and pocket corporate events

Co managed event planning, on ground preparations such as supplier hunting, banquet preparation, rehearsals, trade marketing preps, ticket sales to social media marketing, media relations, advertising, and overall event execution.

shangri la virtual wedding forum

Designed the collaterals for the event, shot and edited the guest speaker Wedding Stylist and Florist, Gideon Hermosa, and served as the on ground photographer I also wrote the post press release article and seeded it to local print media such as Bride and Breakfast and Metro Style Manila.

Managed the on ground production planning and execution of Crown Regency Hotel & Towers annual Tree Lighting Ceremony

Coordinated arrangements with internal and external stakeholders including Cebu City's Office of the Mayor, theater group and other suppliers to ensure a successful event production

Also served as the event's host

annual HANGOP SA SENYOR (2016 2020)

The event is a ceremonial descending of an 8 foot tall Sto. Niño statue from the 35th floor of the tallest hotel building in Cebu as a way of giving honor to the Holy Infant

Served as the event's host and part of the event organizing team

EVENTS

EVENTS AND

annual christmas tree lighting (2016 2020)

Experienced in staging events of smaller and bigger scale including a seasonal leisure event, competitions, actual and virtual media launches, and pocket corporate events

Co managed event planning, on ground preparations such as supplier hunting, banquet preparation, rehearsals, trade marketing preps, ticket sales to social media marketing, media relations, advertising, and overall event execution.

SEASONAL, annual, and corporate general events

KEY ROLE:

Event Organizing Team

Internal and External Communication Collateral Production and Distribution

Event Host

EASTER EGG HUNT PARTY, halloween party, chinese new year

contract signing and groundbreaking for new luxury resort

sponsorshipS CONCERTS, CONVENTIONS

fairs

EVENTS MANAGEMENT PROPERTY EVENTS AND ACTIVATIONS outlet opening

menus

End to end management of collateral production from planning, creation, copywriting, layout planning, and turnover. Materials include a digital newsletter on travel, offers, menus, labels, and e brochures among many others.

Tea of Spring x Cowrie Cove Chinese Fusion Menu Cowrie Cove Seafood Bar & Restaurant A La Carte Menu

Shangri La Mactan Takeaway Menu

Shangri La Mactan Breakfast Menu

Shangri La Mactan Acqua Pool Menu

COLLATERAL PRODUCTION AND DESIGN

FOR: Shangri La Mactan, Cebu

menus

End to end management of collateral production from planning, creation, copywriting, layout planning, and turnover. Materials include a digital newsletter on travel, offers, menus, labels, and e brochures among many others.

COLLATERAL PRODUCTION AND DESIGN

Shangri La Mactan, Cebu

e-Brochures

End to end management of collateral production from planning, creation, copywriting, layout planning, and turnover. Materials include a digital newsletter on travel, offers, menus, labels, and e brochures among many others.

COLLATERAL PRODUCTION AND DESIGN

FOR: Shangri La Mactan, Cebu

A Vow of Always

Shangri La Mactan, Cebu Wedding Packages

Bespoke Wedding Inspirations Shangri La Mactan, Cebu Wedding Enhancements

Bespoke Cocktails Made Intimate

Weddings Made Intimate

e-Brochures

End to end management of collateral production from planning, creation, copywriting, layout planning, and turnover. Materials include a digital newsletter on travel, offers, menus, labels, and e brochures among many others.

COLLATERAL PRODUCTION AND DESIGN

FOR: Shangri La Mactan, Cebu

Festive e Brochure 2021

Shangri La Mactan, Cebu Little Magic Shop of Horrors Flip Book

Your Travel Guide to Shangri La Mactan, Cebu

printed brochures

End to end management of collateral production from planning, creation, copywriting, layout planning, and turnover. Materials include a digital newsletter on travel, offers, menus, labels, and e brochures among many others.

COLLATERAL PRODUCTION AND DESIGN

Crown Regency Hotels and Resorts

Crown Regency Hotels and Resorts Group Brochure

Crown Regency Hotels and Resorts Four fold Group Brochure

Crown Regency Hotels and Resorts Banquet Brochure

other visuals

End to end management of collateral production from planning, creation, copywriting, layout planning, and turnover. Materials include a digital newsletter on travel, offers, menus, labels, and e brochures among many others.

COLLATERAL PRODUCTION AND DESIGN

Shangri La Mactan, Cebu

Guided Hotel Tour for Remote Site Inspections

Guest Elevator Posters

Vitrine Advertisement in EDSA Shangri La

Hotel Digital Kiosk

SHANGRI-LA’S MACTAN RESORT & SPA, CEBU LAUNCHES WEDDING PACKAGES FOR THE NEW NORMAL

Cebu, Philippines, Shangri La's Mactan Resort & Spa, Cebu virtually gathered Cebu, Manila, and Boracay’s top wedding planners in A Vow of Always: A Wedding Forum on 3 February 2021, as the five star resort unveiled its new wedding offers and packages with elevated health and hygiene standards tailored for today's brides and grooms

The invited wedding planners were treated to an afternoon of fun and delight as they indulged in candid conversations through the panel discussion and exciting games and prizes that included luxury accommodations at the Shangri La Philippine properties, delighting the winners.

A box full of delectable treats, including a curated charcuterie, colorful macarons, tea selections, and double walled mug were delivered to the doorsteps of the guests to set the mood of the affair that is reminiscent of an afternoon tea.

Shangri La's Mactan Resort and Spa

SHANGRI-LA’S MACTAN RESORT & SPA, CEBU LAUNCHES WEDDING PACKAGES FOR THE NEW NORMAL

Keynote speakers included Editor in Chief of Wedding Essentials, Kitten Zapata, Joan Lapus of Belle Mariée Weddings, Christine Ong Te of COTE Events, and Gideon Hermosa of The Events Studio, who shared their thoughts on wedding trends and challenges the current situation presents

After months of conceptualization and collaboration, the Shangri La Mactan Events Management Team is proud to present three distinct offers

A Vow of Always, Weddings Made Intimate, and Bespoke Celebrations Made Intimate, each thoughtfully designed to include the perfect wedding essentials and adapt to the new normal whilst keeping in mind the signature Shangri La touch The team also compiled a selection of enhancements to provide couples with bespoke inspirations that will elevate the experience of their wedding journey further.

A Vow of Always, the Shangri La Mactan's signature wedding package approaches each wedding from a unique perspective, making it as personal to the couple as possible This package puts a spotlight on the breathtaking backdrops, refined dining options, and meticulous planning, turning dream weddings into realities

SHANGRI-LA’S MACTAN RESORT & SPA, CEBU LAUNCHES WEDDING PACKAGES FOR THE NEW NORMAL

Romance, privacy, and natural beauty suffuse every moment of weddings made for the bride and groom's close knit few. With Weddings Made Intimate package, even the simplest can be turned into a sublime occasion Tucked away in perfect seclusion, this package is perfect for as few as ten (10) guests.

Boundless celebrations unfold with a cocktail in hand as you toast in the most stunning corners of the resort's vast tropical grounds. Whether the joyous gathering is for a romantic or familial celebration, marking cherished milestones with the Bespoke Celebrations Made Intimate package ensures that every detail is taken care of to make your event remarkable, unique, and authentic

To add to the jam-packed agenda, the team also announced the activation of the first phase of the Shangri La Wedding Microsite “Weddings by Shangri La”. This brand specific website provides those searching for Shangri La Mactan wedding information with a more engaging and immersive content experience. This will be the launchpad of the resort's digital wedding campaigns and content where couples can manage their dream wedding using technology for a safer and more convenient way of planning one of the most special days in their lives.

A first for Mactan's premier luxury resort, the virtual wedding forum was made possible in partnership with Gap Mobile, the official virtual technical provider.

Learn more about our wedding packages For inquiries and bookings, guests may get in touch with our Wedding Specialists at (+63 32) 231 0288 or send an email at events mactancebu@shangri la com For resort updates, they may log on to facebook.com/shangrilamactan and follow @shangrilamactan on Instagram.

SEEDED TO AND PICKED UP BY:

*Official event photos were all taken and edited by me.

PRESS

Shangri La's Mactan Resort

M LHUILLIER DONATES SCHOOL SUPPLIES TO VARIOUS SCHOOLS IN THE PHILIPPINES

Philippines All students deserve a quality education. However, with CoVid 19 disrupting face to face classes, thousands of schools across the country had to face the toughest learning challenges in a generation With teachers switching their classroom lesson plans to distance learning, community support has never been more critical in helping them create a proper learning environment that ensures students get the quality education that they need.

As part of its commitment to being the Tulay ng PaMLyang Pilipino, M Lhuillier Financial Services Inc continues its mission in helping various schools across the country by equipping them with educational supplies that are essential to equip students with distance learning resources so they can continue to participate in school from their homes.

SEEDED TO AND PICKED UP BY: VIEW THE WHOLE ARTICLE BY CLICKING ON THE LOGO

M Lhuillier Financial

CROWN REGENCY HOTELS & RESORTS SIGNS CONTRACT FOR NEW RESORT IN BOHOL

C A

W p p , g , g g was held at Crown Regency Hotel & Towers on December 5, Tuesday, initiated by the Chief Operating Officer of Crown Regency Hotels & Resorts, Ms Susan King Bernardo, and President & Founder of Palafox Architecture Group, Inc., Arch. Felino "Jun" Palafox.

Located east of Cebu, the island of Bohol has presented a prime opportunity for expansion for Crown Regency Hotels & Resorts as tourist arrivals are expected to increase by midyear 2018 due to the expected opening of the Php7 8 billion New Bohol International Airport The 2 9 hectare resort will be Crown Regency’s 10th hotel and resort property in the Philippines.

"Guests of the hotel can look forward to experiencing the philosophy of Crown Regency in delivering excellent service, comfort, and style " , said Crown Regency Hotels & Resorts Group General Manager for Cebu Properties, Mr. Hitesh Sampat.

The resort will feature a sophisticated design and be a game changer in the hotel industry of the island, creating a dynamic dining, entertainment, and hotel experience for hotel guests and visitors alike In announcing this new resort, Crown Regency Hotels & Resorts aims to continue its solid country wide growth by establishing its 10th property in the Philippines made possible by a partnership with the world renowned Palafox Architecture Group.

SEEDED TO AND PICKED UP BY: VIEW THE WHOLE ARTICLE BY CLICKING ON THE LOGO.

CHARTER A FLIGHT WITH GREENHELI

Charter a flight with GreenHeli and save 10% off!

Club Ultima Philippines Inc. is proud to announce its partnership with Asian Aerospace's helicopter service, GreenHeli.

GreenHeli is based in prime tourist spots and provincial areas in the Philippines Utilizing MD Helicopters with High Powered Turbine Engines, it offers the best ways to get from Airport to Resort (and vice versa) in a fraction of the time spent on land or sea trips.

While offering convenient Airport Transfers, GreenHeli also gives both local and foreign tourists the unique opportunity to have an Aerial Tour above the Philippines’ most popular sites, mountains, beaches, and cities

SEEDED TO AND PICKED UP BY: VIEW THE WHOLE ARTICLE BY CLICKING ON THE LOGO.

MUGWORT: A NATURAL RELIEF FOR ECZEMA

WHAT IS ECZEMA?

Eczema, also known as atopic dermatitis, is a common skin condition characterized by itch and irritated patches of skin that primarily affect children but also affect many adults all over the world.

Particularly in Singapore, the incidence of eczema is one of the highest in the world and it is the most common skin disease treated at the National Skin Centre (NSC) for three consecutive years, according to a report by Channel News Asia

Itchy, dry, sensitive, and inflamed skin these are one of the most common symptoms of eczema. It can flare up, then fade away, only to flare up again.

Eczema can appear anywhere, although it most commonly affects the arms, inner elbows, backs of the knees, and head (particularly the cheeks and the scalp) It is not contagious and, in some cases, gets milder with age (https://www.healthline.com/health/eczema).

SEEDED TO AND PICKED UP BY: VIEW THE WHOLE ARTICLE BY CLICKING ON THE LOGO

As part of my role as a Marketing and Communications professional, I have taken the role of being the in house photographer conversant with the different types of photography including events, people, food, products, and lifestyle concept shoots I also do the styling myself, organize the required materials, and arrange the itineraries I have knowledge using Canon and Nikon DSLRs, and FUJIFILM digital cameras

01 product

Mango, Ginger, and Lime Mocktail made by the Director of Food and Beverage, Emanuele Pauletto

02 food

Greek Salad for Shangri La Mactan takeaway menu

03 lifestyle

Lifestyle concept shoot for Crown Regency Hotel & Towers, Cebu

04 property

Aerial view of the Ocean Wing pool and 350m private beach

05 event

Anniversary Party at City Sports Club Cebu with Cebu Dream Show

06 people

Shangri La Mactan, Cebu Executive Chinese Master Chef, Liu Zhijun

Roles: Community Management, Copywriting, and Market Research

Grab is Southeast Asia's leading super app It provides everyday services like Deliveries, Mobility, Financial Services, and More

Sample Market Research works: Offline Grocery Shopping 2022 Philippine Elections Disney Plus in the Philippines

ROLE: COPYWRITING

M Lhuillier Financial Services Inc is one of the leading non bank financial institutions in the Philippines with more than 3,000 branches nationwide.

Sample Newsletters and Press Releases: Salute to modern day heroes: M Lhuillier gives back to frontliners

M Lhuillier’s ‘Adopt a Barangay’ continues M Lhuillier encourages Cavite barangays to ‘dunk their junk’

ROLE: SOCIAL MEDIA CONTENT CREATOR

Gozappi is an easy and affordable way to scale your business by using a built in evergreen sales funnel to help you acquire leads, nurture leads and convert them into repeat buyers

Some of the Clients Handled:

Empress Chinese Restaurant

The Royal Biryani

The Smiley Vegan

Kokoro Sushi Tram

Pizza N Pasta Planet

CREATION

business accounts handled