5 CORE MEDIA CONCEPTS AND QUESTIONS
All media messages are constructed.
1.Who Created this Message? Key Word:Authorship (THE CREATOR)
Media messages are constructed using a CREATIVE LANGUAGE with its OWN RULES.
2.What creative Techniques were used to attract my attention? Key Word:FORMAT
Different People Experience Media Messages Differently.
3. How might different People Understand this message differently? Key Word:AUDIENCE
Media has embedded points of view.
4. What Values, Lifestyles, and Points of view are represented in or omitted from this message? Key Word:CONTENT
Most media messages are organized to gain PROFIT and/or POWER. Selling? or Telling?
5. Why is this message being sent? Key Word:PURPOSE
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