Florencia Irena Gunawan - Graphic Design Portfolio 2024
WELCOME!
Flip through these pages and you will unlock a graphic design and illustration journey spanning from 2019-2024.
Stay for the ride, this adventure might be worth your while!
An enthusiast of everything artsy and whimsical, Irena is in love with illustrative design and finds delight in mix-matching pastel hues. A hardworker and an eager learner who always seeks for a room to grow, she is often seen collecting sparks of inspiration by doodling and reading fiction.
Profile
Name : Florencia Irena Gunawan
Status : Graphic designer + illustrator
DOB : January 3, 1997
Location : Jakarta
E-mail : irenagunawan97@gmail.com
Whatsapp : +62 821 1453 1365
IG : locoyaki
Education
Bina Nusantara University Visual Communication Design New Media 2015-2019
Skills
Tomas Bata University (Czech Republic) Student Exchange Program Graphic Design February - May 2018
Language
Bahasa Indonesia (Native) English (Advanced) Mandarin (Pre- intermediate)
Software
Adobe Photoshop Adobe Illustrator Adobe Indesign
Work Experience
Intern Art Teacher Assistant & Comic Extracurricular Co-Teacher at Citra Kasih Elementary School August 2015
English Tutor at Bina Nusantara University September 2016 - February 2017
Intern Graphic Designer at Creatifactory August 2018 - January 2019
Freelance Graphic Designer 2017 - Present
Brand Designer at Katapel Creative Branding + Design Associate November 2019 - Present
01.
Brand Identity
Planted with tough core values, enriched with colorful research, and imbued with visual magic.
Logofolio
Type : Commercial work with Katapel CB+DA Year : 2019-2023
A compilation of logo design works, ranging from corporations, modern market, restaurants, and others.
Journée
Type : Commercial work with Katapel CB+DA
Year : 2024
Source : journee_jkt
Scope : Brand collaterals
Stationery design
Environmental graphics
Promotional design
A journée of a thousand flavors begins with a single bite. The small daily pleasures of good food, kind words, and delectable company make a perfect day.
The word “journée” means daytime in French. A fitting name for this all day brasserie serving hearty and heartwarming French Mediteranian cuisine.
A classy and vintage approach is incorporated through the design to evoke a sense of elegance in an intimate brasserie, with splashes of gold and terracotta representing the sunrise and golden hour of a day.
I worked on the brand collaterals for this restaurant, which include brand stationery set of business cards and greeting cards, promotional design such as Instagram teaser posts and promotional ads, and some environmental graphics (posters, framed photo collage, and floor stickers).
Voucher design
Box packaging of various sizes, such as pastry and pizza box were made for take-out purposes.
A gift box design for special guests was also proposed for the day of the retaurant’s grand opening. The box contained some macarons, vouchers, a gift tag, and a personalized polaroid photo of the guest taken on the spot.
Pizza box packaging
Menu board
Small pastry box packaging
Gift box packaging
To enhance the dining experience, I also designed some table ware elements such as coasters, napkins, and a set of plates.
A menu board for the guests’ perusing and a bill book to conclude the meal are also presented in accordance to the brand identity desigb.
Coaster design
Restaurant opening greeting card
Bill book
Plate design
This Earth
Type : Commercial work with Katapel CB+DA
Year : 2020-2021
Scope : Brand collaterals
Stationery design
Environmental graphics
Instagram feeds & stories
What is sweeter than creating bonds in spite of differences and living together in peace? On a planet sprinkled with a mishmash of cultures, we shall not let our diversity tear us apart, rather have the unique differences complement one another.
This Earth unites us to sit side by side and enjoy one of our home world’s most universal love, dessert.
The name “This Earth” is a wordplay of “dessert”. Sweet and refreshing, bright pastel colors are used as the brand color scheme alongside elements of nature and island silhouettes as supergraphics design.
The brand collaterals include stationery set, TV menu design, environmental graphics, various packaging, and designs for promotional and events necessities.
I also designed some variants of lottery papers for a giveaway titled “Sweet Fortune”. Taking inspiration from Japanese Omikuji, which is a fortune-telling paper often found in temples, the lottery paper also contains an inspirational quote and a space for the customer to write their wishes. The papers will then be tied up around the stair railings at This Earth Mall Kelapa Gading.
TV Menu
“Sweet Fortune” giveaway lottery paper
As This Earth was first newly opened during the beginning of the pandemic. Some takeaway packaging are designed for delivery and sending special gifts to loved ones.
Kakigori takeaway packaging
Paper bag + gift tag
Bird nest packaging
Kakigori takeaway bag
A black and white Instagram story filter was created as a part of its grand opening campaign, emphasizing that despite of our differences and no matter what color of skin we have, we are still united on This Earth
Instagram posts and stories pertaining to the outlet’s opening and announcements to various events were also published to raise brand awareness, in the same universal theme of unity and diversity.
Neo Energy
Type : Commercial work with Katapel CB+DA
Year : 2023-2024
Scope : Brand identity design
Stationery design
Brand collaterals
Web page design
Neo Energy is a nickel supplier that is dedicated to promoting sustainability and reducing its carbon footprint, by developing nickel intermediary products across the entire Electric Vehicle (“EV”) Battery.
To emphasize their environmental friendly objectives, green hues are used dominantly throughout the brand with grey as a secondary color.
The logogram depicts a letter “N” and resembles the infinity symbol, a vast renewable energy that creates a harmony with nature. It also symbolizes constant growth, innovation, and technology.
Aside from stationery designs, I was also tasked to design a calendar which would be gifted to partners and clients.
Several options of online meeting backgrounds were designed, some containing photo of the mines and its surrounding natural scape.
I also worked on the company’s annual sustainability report for 2022, incorporating the brand’s green color scheme with professional layout design and an optimal readability.
Editorial Design
Where adventures start with exciting drop caps, stories are spun in strings of paragraphs, and imagination overflows beyond the page margins.
Type : Final Project for Bachelor’s Degree Year : 2019
National Museum Kids Activity Booklets
Scope : Activity booklets
Booklet companions
Merchandises
Promotional aids
Social media
The National Museum, also known as “Museum Gajah” contains numerous archeological, etnographic, and heraldic collections discovered in the prehistoric, classical, pre and post collonialism eras. Because of the large quantity of artefacts, the overly textual layout of the museum brochure, and the unavailability of easily accessible tour guides, visiting children
might be in need of a portable, hands-on, and visually attractive medium to keep them educated, informed and engaged during their excursion to the museum as providing it would also result in a more memorable learning experience. After conducting target market surveys, field research, and gathering design inspirations, the big idea of this project was decided : “Petualangan Sejarah”.
Activity booklets would be placed at the National Museum, functioning as a guide, a source of information, and an interactive media designed in the perspective of an adventurer. One small booklet will serve as guidelines, and six more will represent each theme of the exhibition rooms.
Filled with activities such as treasure hunting, colouring, and code cracking, fun facts regarding the artefacts of the National Museum are elaborated through colorful illustrations and short narrative paragraphs, as if the visitors are transported on a historical journey. The color scheme is a combination of earthy browns and bright color pallete, giving a sense of historical expedition, ancient maps, decorated with cheerful hues fitting for its target market.
The companions for these booklets include a folder to contain the activity booklets, a small map of the museum, a pencil, and a stamp page.
Reward stamps are given upon completing the acitvity booklets. The design of each stamp represents each of the activity booklet’s content and exhibition room.
The postcards come in three designs, with short phrases regarding our history and local values written on the front side.
As large backpacks are forbidden in the exhibition rooms, two totebag designs are available as choices.
Other than activity booklets, merchandises to be sold in the museum’s souvenir shop are a part of this project’s extension. The merchandises are A5 notebook, stickers, post cards, pins, tumbler, totebag, and bucket hat.
Explorer mascots named “Mus” and “Nana”, as derived from the word “Museum Nasional, are created as a strategy to be more approachable and friendly.
An Instagram account is made to reach out to the children and their guardians, pre and post visitation, in which they can stay updated about the events happening in the museum, improve their knowledge by reading fun facts about the artefacts, and occasionally answering trivias. The social media account may also be a receiver of feedbacks and suggestions from the visitors.
For promotional purposes, posters announcing kids events in the museum, an X-banner, and a website banner provide information not only to children, but also their guardians who are planning to or are accompanying them to the museum. Serving as advertisement, they are also made aware that there are activity booklets for children up for purchase.
Where waves of brush strokes meet sparkles of pixels.
Illustration
Foodoo
Type : Commercial work with Katapel CB+DA
Year : 2021
Scope : Mascot character design & illustration
Foodoo is an application for foodies and all things delicious, in which you can search for restaurant recommendations and share your reviews and love for food. I was tasked to create a mascot character and illustrations for the application pages.
Taking inspiration from the brand name’s wordplay, a combination of “food” and “voodoo”. The mascot character is a cheerful voodoo doll who is always in a mission to search for some good food.
Tokyo Hub
Type : Commercial work with Katapel CB+DA
Year : 2021
Scope : Mascot character design
Tokyo Hub is a shopping center located at Tokyo Riverside Apartments. A sumo mascot character named “Taki” was designed to express approachablity and spread brand awareness as Taki will be present in the brand’s social media as well as be made as Whatsapp stickers.
Taki represents the Japanese spirit which is very prevalent in Tokyo Hub’s archicture of compound spaces and its delectable food stalls.
Digital Illustration
Type : Personal Project Year : 2019 - 2023
A collection of personal digital illustrations, created with Adobe Photoshop.
Traditional Illustraation
Type : Personal project
Year : 2016
A collection of personal tradtional illustrations, hand-drawn with ink and watercolors.
