TEAM
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Albiansyah - Strategic Planner
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Rencyta – Creative Visual
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Irena – Creative Copy
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Aulia Rahman - Account
BRIEF RECAP Dreadout is the first game from Indonesia that had been success in international. This book is about how to activated Dreadoutâ€&#x;s brand in jakarta so it can make Jakartaâ€&#x;s people aware about this game and can make this game. To increase awarness we use 360 support campaign. Before we make a campaign, we find
some data and trend to see the insight.
TABLE OF CONTENT INRODUCTION
4
ABOUT THE GAME
5
CONSUMER CHALLENGE
6
BRAND PLATFORM
7
SEGMENTATION
13
CONSUMER INSIGHT
15
PRIMARY RESEARH FINDING
23
THE COMPETITOR
28
BRAND ACTIVATION PLAN
34
DOCUMENTATION
53
INTRODUCTION DreadOut is a game created by the “Digital Happiness� a video game entertainment company based in Bandung, West Java, Indonesia. Under the registered company PT Digital Semantika Indonesia, Digital Happiness is The studio was established around mid 2013. their home base is located on a high ground in northern Bandung. Starting as the first Indonesian video game developer that succeeded an international crowdfunding campaign, their first IP, DreadOut became the first
Indonesian horror video game surpassing 1 million downloads across nation and across all platforms.
Source : http://digitalhappiness.net/
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ABOUT THE GAME DreadOut is a third person supernatural horror game where you play as Linda, a high school student trapped in an old abandoned town. Equipped with her trusty smart-phone, she will battle against terrifying encounters and solve mysterious puzzles which will ultimately determine her fate. Help her overcome the challenges that will stand before her.
GAME STORY When a group of high school students went astray from a field trip, they came across something totally unexpected. A town long forgotten trapped in a peaceful state of slumber. What they did not realize was what lurks within. And what seemed like an innocent stroll turns into disaster as the secluded town reveals its dark and terrible secrets. The presence of sinister forces from beyond their realm of existence. It all comes down to Linda. She will experience stirrings of unfamiliar powers, emerging from within herself. These new found abilities might just be the only way she can save her own life and those of her friends.
GAME FEATURES - Explore a haunted environment in an Asian – Indonesian setting. - Battle against terrifying beings from a supernatural realm. - Solve mysterious puzzles that block your path. - Switch between first person and third person view. - Engage in a thrilling storyline full of twists. - Get access to Lindaâ€&#x;s unlockable wardrobe.
Source : http://www.dreadout.com/
SYSTEM REQUIREMENT Minimum: OS: Windows 7 / 8 Processor: Intel Dual-Core 2.4 GHz or AMD DualCore Athlon 2.5 GHz Memory: 2 GB RAM Graphics: NVIDIA GeForce 8800GT or AMD Radeon HD 3830 or Intel HD Graphics 4000, 512 MB VRAM DirectX: Version 9.0c Storage: 5 GB available space Sound Card: DirectX Compatible Recommended: OS: Windows 7 / 8 - 64 bit Processor: Intel Core i5-2300 or AMD Phenom II X4 940 or better Memory: 8 GB RAM Graphics: NVIDIA GeForce GTX 550 or AMD Radeon HD 7750 with 1 GB VRAM or better DirectX: Version 11 Storage: 10 GB available space Sound Card: DirectX Compatible
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CONSUMER CHALLENGE People more aware game play in gadget than PC
SWOT External Factor OPPORTUNITY Known abroad
THREAT The Competitor (Fatal Frame)
Internal Factor
STRENGHT Have a good storyboard
WEAKNESS Graphic quality is bad
Jakarta’s people like to follow trend overseas. This game can introduce Indonesian ghost
Eventhough similar with Fatal frame, Dreadout has excellence storyboard that can interest consumer
Use people from our country who famous in social media to promote this game and still playing even the graphic quality is bad
Share a dreadfully sensation of this game
6
BRAND PLATFORM
Brand Vision
Creating video game franchises that leave a lasting impact in the heart of players and spanning into different products and platforms. Supported with healthy financial structure, healthy working environment and happy employees.
• To develop and publish endearing and successful video game IPs available through different platforms. • To embrace the next technology and trend on the video game entertainment market. • To add our local diversity content into our game concept to make a greater valued globally.
Brand Mission
Brand Name DreadOut Brand Mantra (Imagery) "Every bytes of codes that makes you happy”
Brand Values
• • • • •
Happy Local Diversity Proud of own Nation Embrace The Technology Thrill
Brand Strap -line
“Experience The Indonesian Horror”
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BRAND PERSONALITY
Human Character
A Mysterious guy, like to be alone rather than hanging out with others. Looks really calm but actually a really aggressive person if threaten. A smart person didnâ€&#x;t talk too much but word comes from his mouth sometimes are a wise word to remember.
Key Human Character
1
Mysterious
2
Loners
Personification
(Imagery) 3
Aggressive
4
Calm
Brand Tone of Voice
Calm / Wise / Smart / Sarcasm
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1. To make Indonesia proud while playing this game 2. Feel a International game sensation with Indonesian content
1. To entertain the horror lover 2. To provide a terrifying horror game 3. To provide an interesting gameplay
Brand Emotional Benefit
Brand Fungtional Benefit 10
BRAND VISUAL DRIVER
Automobile
Personification
Animal
Music Representation
11
Technology
Place
Fashion
12
SEGMENTATION
Geographic
Primary Target
Secondary Target
Young People
Horror Lovers
Urban & Sub-Urban
Urban & Sub-Urban
Gender
Demographic
Age
SES
Psychographic
Male
Male & Female
12-18
12-18
C, B, B+, A
C, B, B+, A
Young active people who loved games and thrilling sensation
A Horror enthusiasm, loves all kind of Horror movies, games, etc
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CONSUMERS INSIGHT
KEY CONSUMER INSIGHT •
Insight A lot of Indonesian people still believe in mystical stuff.
•
Trend This trend shows by a lot of
horror movies and tv shows are being presented to audience in Indonesia including jakarta. They still believe in fortune teller, shaman (Dukun), mystical
objects, and etc.
KEY FINDINGS Indonesian people loved and believe all about mystical stuff there‟s a certain sensation that they like when they interact with it. And Indonesia is also to be known as one of country that have a lot of urban legend and a lot of those urban legend are connected to the mystical stuff. Even they believe that a rock picked up from a grave have a certain power.
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•
Insight Indonesian people like horror event.
•
Trend Many event providing horror games, exp: haunted house, Obake, etc.
KEY FINDINGS Indonesian people like horror things, because the enjoy the scary moment, they used to hang out together with their friend so they can share the scary moment together. There fore, the horror event growing in Indonesia and it never stop.
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•
Insight
In this era, busy people watch movie in their gadget because they dont have many time to sit and enjoy the television in their home.
•
Data The use of smartphones in Indonesia: 43 percent, 28 percent higher than the PC. Smartphone used to socialize via social networking, search, and watch video. 60 percent of Indonesian watch videos via smartphones.
KEY FINDINGS Many Indonesian people are so busy. They can‟t spent many time in their house to watching the TV, therefore they always bring gadget like smartphone. Gadget make anything they want feel close, you can
do anything like social networking, search, and watch video with the same time only with your gadget. *https://dailysocial.id/post/youtube-singkap-kebiasaan-masyarakat-indonesia-menonton-video/
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•
Insight Standing in a full of train is very boring, therefore people often see macro ad.
•
Data Ad placed in PT KAI has continued to grow. If in 2011 the PT KAI received Rp 12.4 billion from advertising, then in 2012, that figure rose to Rp 17.8 billion. And until August 2013, PT KAI has collected revenue from advertising Rp 16, 6 billion.
KEY FINDINGS
Train is one of the effective transportation in Indonesia, many people going to work with train. Because of that ,train often full and make many people have to stand. Standing in the train with such a long time make them boring. This situation used by agencies to make new kind of advertising, that is macro ad which stool they attention. *http://www.commuterline.com/peristiwa/146-stasiun-target-iklan-pt-kai.html
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•
Insight Internet user in Indonesia increasing massively over year. Almost 98% people in Indonesia is an active internet user.
•
Data According to Badan Pusat Statistik (BPS), up to 252,5 Million people in Indonesia is an active internet user. It increase by ¼ % each year from total number of Indonesia population.
KEY FINDINGS Internet now is like a needs to Indonesian people because most of what they want and they need can be accessed through the internet. From kids to adults mostly all of them is capable to use the Internet.
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•
Insight Indonesian people always want to look update and not outdated.
•
Trend Indonesian people like to take selfie, video selfie and share it in social media to look update about what‟s happening right now.
KEY FINDINGS To look update, Indonesian people used to capture the exciting moment. Therefore selfie is the most popular activity to share their moment in social media.
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•
Insight A lot of people want to share their daily life to other people through video and audio
because it looks more interesting than just a text or writings.
•
Trend Besides selfie, Indonesian people now are really hyped about “Vlogging” or Video
Blogging. These vlogger are usually still young and active they tend to upload their video to Youtube rather than other video platform sites.
KEY FINDINGS To look up to date besides selfie, Indonesian people now tend to share their stories through this “Vlog”. And they upload it to Youtube and share it to all their friends, family, and their followers/subscribers.
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PRIMARY RESEARCH FINDING
EXPERT RESEARCH Name : Cikita Monika Age : 31 years old (Female) Company : Group M Indonesia Domicile : Jakarta
Monik is a strategist from Group M Indonesia. She‟s been working in Group M since 2010. before she joined Group M she worked on BUBU Agency. Our conversation take place at her home. We first interviewed her asking how is a good strategy to make activational plan and she said “you have to bring the audience flow from bottom to top, give the audience with a light content first to raise their awareness about your brand and then go straight into their mindset to plant your brand name in it”. And then we showed her our raw activational plan and her response is “you guys should make a time table for your content so then
you can manage which should go out first and should go out last”. She also criticize our raw content ideas. She said that some of them are too predictable and too mainstream. The only advice that she keeps pressing on to us are “maintain your activation strategy to bring your audience from bottom to top”.
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CONSUMER RESEARCH Name : Arya Dharma Putra Age : 20 years old (Male) Institution : Al-Azhar Universty Of Indonesia
Domicile : Jakarta
Arya dharma putra is a student that had played DreadOut. He thinks that this game is great because this is the local game from Indonesia that manage to be sold and famous across nation. This game is also awesome because it themed with ethnic Indonesian ghost such as, Pocong, Genderuwo, Kuntilanak, etc. and the main character is also wearing a uniform from Indonesian local school. “Even though this game was released across nation, the developer still consist to put Indonesian Culture content in it. At least this will make the world sees that Indonesia is also one of the nation that have the potential to create a game that can be compared to the top international game” Says Arya. Arya thinks that this game was so intense because the horror atmosphere that this game give makes you feel like are really there, “Like when you enter some dark rooms and suddenly a ghost appeared in front of you and you have to take photo of it to defeat them, I sometime do feel shock when the ghost suddenly appears and feel annoyed when the ghost that I fight didn‟t lose even though I already take photo of it a lot”. Even though this game can‟t be played in
25
Multiplayer Mode this game is more fun when you play it together with your friends. Arya played dreadOut for the first time when he was in senior high school and usually he played with his friends, He finished the game in only 3 hours. His critique for this game are the graphic quality is bad, the kind of ghost that being showed on this game are less than he expected because he thinks that Indonesia have a lot of ghost that a lot scarier, and there are less clues on this game to solve the riddle that the game gives. But Arya still thinks this was a great game and want to play it again.
Nama: Andi Sanjaya Arman Age : 19 years old (Male) Institution : Bina Nusantara University Domicile : Jakarta
DreadOut is pretty famous in Indonesia and outside Indonesia
because of the detailed texture plus the gameplay is thrilling. “Also this game is made by local game developer which makes this more good even though this game looks very similar to the Japanese Horror Game “Fatal Frame� said Andi. Andi is a student that had played DreadOut.
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Andi thinks that the graphic quality of this game is not so bad compared to the other game that local developer had made. Different with Arya, Andi thinks that DreadOut gameplay are still way below the gameplay that Fatal Frame offered. Because on Fatal Frame not only you can find and take the photo of the ghost, you also can print out the photo, go back to the main character house. Unlike DreadOut that only focuses to to find a way out of the stage. Andi also said that he knows about DreadOut from an international Youtubers that had played it and he mentioned “Pew Die Pie�.
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THE COMPETITOR
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Brand Vision
Expansion of the gaming audience, taking risk and encouraging employees to make creative decisions to challenge the notion of what a video game capable of being.
Brand Mission
• Make it scary as possible • committed to producing and marketing the best products and support services available.
Brand Name Fatal Frame (Imagery) Brand Mantra ”Creating a Stronger Story”
Brand Values
• Feel an equal commitment toward our employees • Believe that is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. • Commitment • Enthusiasm
Brand Strap -line
“It‟s Our Fault For Running Away”
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FATAL FRAME ACTIVATION
Demo Website & Trailer : From the first Fatal Frame Series till now they always give a free demo of the game that can be played for two chapter of the game. And they created a trailer of the game which they put on their websites an other gaming sites too.
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FATAL FRAME ACTIVATION
Review on Top Gaming Site : Because Fatal Frame was developed by Nintendo. They always put their game when they released it and put it on a top gaming sites. Such as IGN, Gamespot, Gamefaqs, etc.
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FATAL FRAME ACTIVATION
Word of Mouth: We find a point of view that mostly all games are being promoted by word of mouth. Mostly the game developer will be spreading the words to the game store first and then the game store will be spreading the release date before the game released and the consumer will be spreading the words to his/her friends.
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BRAND ACTIVATION PLAN
CAMPAIGN
DREADFUL SENSATION
35
DIGITAL
MACRO AD
You can play the video on CD
Make a video about the Dreadout‟s game who will be shared on macro ad. This video will be as terrifying as possible. And this video will show part of dreadout‟s game so it can make passangers of commuter line afraid. Video‟s flow (128s) Backsound: Java song (Lingsir Wengi) 1s-13s : show part of Dreadout‟s game video 13s-21s : show a word “Merasa sendirian?” 21s-33s : show part of Dreadout‟s game video 33s-40s : show word “Kamu tidak sendiri” 40s-49s : show part of Dreadout‟s game video 49s-56s : show word “ Tempat ini tidak pernah kosong” 56s-59s : show part of Dreadout‟s game video 59s-66s : show word “Kegelapan menghampirimu” 66s-96s : show part of Dreadout‟s game video 96s-103s : show word “Kematian mendekatimu” 103s-119s : show part of Dreadout‟s game video 119s-128s : closing , show word “DREADOUT ”, logo steam, and “Support local product”
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AMBIENT
INTERACTIVE BILLBOARD A billboard with proximity sensors supported with an web apps that can be accessed through the smartphone explanation on the next page with pictures. Billboard will be placed on mall an bus / train station across Jakarta such as : • Senayan City • Gandaria City • Pondok Indah Mall • TransJakarta Stop (Pim, Kuningan, etc.) • Train Station (Sudirman, Tebet, etc,) The placement of the ads will moving place to place by monthly. The number of the billboard that‟s going to be made are 3 billboard.
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1. Ads telling to come closer to the billboard and to pull out their smartphone.
2. As someone gets closer the proximity sensors will detect it and tells the people that interacted with the billboard to open up their internet browser and go to a URL dreadout.com/ads. This URL contains a web apps that have been developed before this ads starts and this web are a part of this ambient activation only.
3. After they open up the URL it will run directly through the smartphone camera and the billboard starts to play the “Lengsir Wengi Song�
4. And the screen will tell the people to aim at the screen showing some QR Code.
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5. The other people will not see anything except the one using their smartphone. The others only see the QR Code
6. On the phone will come out a text to be read by the interacted person. The song of Lengsir Wengi still playing.
7. Then the sounds stops making a silence for a moment. And then from the phone jumps out a ghost from DreadOut and from the billboard plays a screaming, terrifying, and horror sound when the ghost jumps out.
8. And last Dreadout theme song from the game playing and the phone shows the Dreadout Credit.
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DIGITAL ADS
POP – UP Ads
Because of the high number of active internet users we decided that pop up ads are the best way to promote the DreadOut brand. The pop up ads will be posted on many website across platform. The website that going to be posted with this pop up ads for example are: • Game websites • Movie streaming websites • Forum sites • Etc.
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DREADOUT HAUNTED HOUSE
EVENT
One of our activation plans for DreadOut is to make a haunted house rides. The concept of this rides is an abandoned warehouse, and inside the warehouse there are rooms that left messed up, etc. Inside this house speakers will be placed all over the corner of this place and it will be playing
the Lengsir Wangi song and also a scary laugh. Visitor will be playing role as Linda which is the main character of the game and they will be given a dummy smartphone with flashlight, this tool will help the visitors to find a her way out of the warehouse since itâ€&#x;s dark inside. The smartphone will be used as a camera to take photo of the ghost inside the warehouse. The more you succeed to take the photo of the ghost the better the prize when you finally get out of the warehouse.
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Ghost that will be placed on this warehouse are also ghost from DreadOut some of them are Pocong, Matianak, Palasik, etc. visitors entering this warehouse per-group and a group have itâ€&#x;s own maximum number of member, one group is only allowed to have 3 members. This warehouse will be placed on Outdoor Parking Mall like Gandaria City, Bintaro xChange, etc. this event starts form 1PM to 9PM.
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PRINT AD
PRINT AD
Print ads will be placed on placed on Magazines. We will be placing the prints on a categorized magazines such as Gaming Magazines (Game Station, etc.), and Teenagers Lifestyle Magazines (HAI, Provoke, etc.). Ads also will be placed on PC Store and Game Store as well.
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K.O.L/BUZZER DREADOUT GAME
INTERNET
1. Reza ‘Arap’ Oktovian Reza “Arap” Oktavian is gamers and Youtubers from Indonesia. He owns a Youtube Gaming Channel. He reviews all kinds of game, he also sometimes be a host of an event or a
show. Arap have about 650.000 subscribers and about 107.113.327 total views on his channel. We would like Arap to be our KOL or Buzzer on social media. We would like Arap to
play DreadOut on his channel and promote it.
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2. Han Yoora Han Yoora is a girl from Korea
that lived almost 11 years in Indonesia to continue her study. She started to be known by public because of his role as Yoora on local TV comedy program. Yoora is also a Youtubers, she have a channel on Youtube that have about 200.000 subscribers and about 13.000.000 views. We would like Yoora to be our KOL or Buzzer on social media. We would like Yoora to come and make a vlog about DreadOut haunted house ride and promote it on her channel.
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3. Monica Carolina (Nixia) Monica Carolina a.k.a Nixia is a Gamer Girl from Indonesia. she started gaming since 2008. Since she was in senior high school she always follows a gaming competition and she win a competition in 2011. She decided to create her website, this website contains about gaming review, etc. We would like Nixia to play DreadOut and review it on her website and promote it.
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4. Arief Muhammad (Poconggg) Arief Muhammad a.k.a Poconggg is a writer and Youtubers. He began to be known by public when his twitter account @poconggg revealed. Arief„s Youtube channel have about 300.000 subscribers and about 28.000.000 views. He also active on his Instagram which make his followers reach about 200.000 followers. We would like Arief to visit our haunted house rides vlog it, post it on Youtube, promote it, and we would like he to
take picture to on his Instagram and promote it.
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5. Joshua Suherman Joshua Suherman started his career as a singer when he was a little kid. He also known as a model, and an actor. Joshua now started to vlog on his Youtube channel having about 39.000
subscribers and about 3.000.000 total views. He have about 240.000 of followers on Instagram because he also active on Instagram. We would like to invite Joshua to our haunted house
rides vlog it, post it on Youtube, promote it, and we would like he to take picture to on his Instagram and promote it.
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Indovidgram Indovidgram is an Instagram Video community in Indonesia an it is the largest Instagram community in Indonesia. Right now Instagram is not only located in Jakarta, it is located in many cities. Indovidgram members had famous members such as Benakribo, Marlo Ernesto, Chandra Liow, etc. Indovidgram have about 2.800.000 followers on Instagram. We would like to invite Indovidgram to our haunted house rides and ask them to create a challenge on their Instagram and to share the challenge with their fans. They will be making a video on the rides and post it with caption #IVGchallenge, #IVGdreadout #indovidgram.
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OOH
PRANK ADS This Prank ads have a goal to gain more awareness about DreadOut so we created a Prank scenario themed with DreadOut Horror. The people we will be pranking are only selected people that we already scout before we prank him/her.
• Our Prank ads will be located on Parking Basement 2 Pondok Indah Mall
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You’ve been Pranked!!! by :
Support Local Product
Buy it on :
Prank Ads Story Board/Plan :
This Prank ads will be started at 22.00 when the mall is closing. At first we will scout the target to see if it fits our criteria (Young, and Looks Fit). We will start by dimming the lights, after that we will be playing some horror sound. And the ghost are starting to come from lots of angle (the ghost we will be showing are from DreadOut ghost. After that the ghost will try to corner the target to a basement wall that we prepared and after the target is cornered
on the wall there will be a banner falling out written “you‟ve been pranked by DreadOut!!!”.
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DOCUMENTATION
[ Our first meeting ] 22
[ Interview with consumer ďƒ Andi ] 22
[ Interview with consumer ďƒ Arya ] 22
[ Conversation with Dreadout’s company ]
[ Our team conversation on email ] 22
[ Conversation with Expert ]
[ Our Team Conversation on Line Group Call ]
SEPTEMBER, 2016 M
T
W
5
6
7
POP-UP ADS
POP-UP ADS
POP-UP ADS
T 1 POP-UP ADS 8
F 2 POP-UP ADS 9
S 3 POP-UP ADS 10
S 4 POP-UP ADS 11
POP-UP ADS
POP-UP ADS
POP-UP ADS
POP-UP ADS
INTERACTIVE BILLBOARD (GanCi) 15
INTERACTIVE BILLBOARD (GanCi) 16
INTERACTIVE BILLBOARD (GanCi) 17
INTERACTIVE BILLBOARD (GanCi) 18
POP-UP ADS
POP-UP ADS
POP-UP ADS
POP-UP ADS
22 POP-UP ADS
23 POP-UP ADS
24 POP-UP ADS
25 POP-UP ADS
29 POP-UP ADS
30 POP-UP ADS
S 1 INTERACTIVE BILLBOARD (PIM) 8
S 2 INTERACTIVE BILLBOARD (PIM) 9
15 22 29 Haunted House (BxC)
16 23 30 Haunted House (BxC)
12
13
14
POP-UP ADS
POP-UP ADS
POP-UP ADS
INTERACTIV E BILLBOARD (GanCi) 19 POP-UP ADS
INTERACTIVE BILLBOARD (GanCi)
26 POP-UP ADS
27 POP-UP ADS
INTERACTIV E BILLBOARD (GanCi) 21 POP-UP ADS 28 POP-UP ADS
M
T
W
T
F
3 INTERACTIV E BILLBOARD (PIM) 10 17 24
4 INTERACTIVE BILLBOARD (PIM)
6 INTERACTIVE BILLBOARD (PIM)
7 INTERACTIVE BILLBOARD (PIM)
11 18 25 Haunted House (BxC)
5 INTERACTIV E BILLBOARD (PIM) 12 19 26 Haunted House (BxC)
13 20 27 Haunted House (BxC)
14 21 28 Haunted House (BxC)
T 1 8
W 2 9
T 3 10
F 4 11
S 5 12
S 6 13
INTERACTIVE BILLBOARD (TJ STOP)
INTERACTIV E BILLBOARD (TJ STOP) 16 23
INTERACTIVE BILLBOARD (TJ STOP)
INTERACTIVE BILLBOARD (TJ STOP)
INTERACTIVE BILLBOARD (TJ STOP)
INTERACTIVE BILLBOARD (TJ STOP)
17 24
18 25 PRANK (SenCi)
19 26 PRANK (SenCi)
20 27 PRANK (SenCi)
20 POP-UP ADS
OCTOBER, 2016
31 Haunted House (BxC)
NOVEMBER, 2016 M 7 INTERACTIV E BILLBOARD (TJ STOP) 14 21
15 22
[ Our Time Table ]
DECEMBER, 2016 M
T
W
5
6
7
T 1 8
F 2 9
S 3 10
S 4 11
INTERACTIV E BILLBOARD (TRAIN STATION) 12 19 26
INTERACTIVE BILLBOARD (TRAIN STATION) 13 20 27
INTERACTIV E BILLBOARD (TRAIN STATION) 14 21 28
INTERACTIVE BILLBOARD (TRAIN STATION)
INTERACTIVE BILLBOARD (TRAIN STATION)
INTERACTIVE BILLBOARD (TRAIN STATION)
INTERACTIVE BILLBOARD (TRAIN STATION)
15 22 29
16 23 30
17 24 31
18 25
M
T
W
T
2
3
4
5
F
S
6
7
S 1 8
INTERACTIVE BILLBOARD (TJ STOP) 13
INTERACTIVE BILLBOARD (TJ STOP) 14
INTERACTIVE BILLBOARD (TJ STOP) 15
20 27 PRANK (PIM)
21 28 PRANK (PIM)
22 29 PRANK (PIM)
JANUARY, 2017
9
10
11
12
INTERACTIV E BILLBOARD (TJ STOP) 16 23
INTERACTIVE BILLBOARD (TJ STOP)
INTERACTIV E BILLBOARD (TJ STOP) 18 25
INTERACTIVE BILLBOARD (TJ STOP)
30
31
M
T
6 POP-UP ADS
17 24
19 26
FEBRUARY, 2017
7 POP-UP ADS
W 1 POP-UP ADS 8 POP-UP ADS
T 2 POP-UP ADS 9 POP-UP ADS
F 3 POP-UP ADS 10 POP-UP ADS
S 4 POP-UP ADS 11 POP-UP ADS
S 5 POP-UP ADS 12 POP-UP ADS
13 POP-UP ADS
14 POP-UP ADS
15 POP-UP ADS
16 POP-UP ADS
17 POP-UP ADS
20 POP-UP ADS INTERACTIV E BILLBOARD (TRAIN STATION) 27 POP-UP ADS
21 POP-UP ADS INTERACTIVE BILLBOARD (TRAIN STATION)
22 23 POP-UP ADS POP-UP ADS INTERACTIV INTERACTIVE E BILLBOARD BILLBOARD (TRAIN (TRAIN STATION) STATION)
24 POP-UP ADS INTERACTIVE BILLBOARD (TRAIN STATION)
18 POP-UP ADS INTERACTIVE BILLBOARD (TRAIN STATION) 25 POP-UP ADS
19 POP-UP ADS INTERACTIVE BILLBOARD (TRAIN STATION) 26 POP-UP ADS
M
T
6
F 3 10
S 4 11
S 5 12
28 POP-UP ADS
MARCH, 2017 7
W 1 8
T 2 9
PRANK (PIM)
PRANK (PIM)
PRANK (PIM)
13
14
15
16
17 HAUNTED HOUSE (La Piazza)
18 HAUNTED HOUSE (La Piazza)
19 HAUNTED HOUSE (La Piazza)
20 HAUNTED HOUSE (La Piazza)
21 HAUNTED HOUSE (La Piazza)
22 HAUNTED HOUSE (La Piazza)
23 HAUNTED HOUSE (La Piazza)
24
25
26
27
28
29
30
31
[ Our Time Table ]