s L LIN,FANG-CHI Apply For Visual Merchandiser
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CV:Lin,Fang-Chi
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LIN , FANG CHI No.45, Ln. 193, Zhongzheng 3rd Rd., Yingge Dist., New Taipei City 239 | 0903-655-936 | shaynelin801217@gmail.com Objective: Apply for Visual merchandiser
Education: -Kun Shan University-department of visual communication design Tainan , June 2014 - September 2010 -Yingger vocational high school-department of data processing New Taipei , June 2010 - September 2007 Special skills: Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe AfterEffect Makey Makey Work Experience: July 2015 - October 2016 - 10/10 HOPE · Brand Visual Merchandiser: According with the guideline of foreign brands to execute VM seasonal campaign / window installation regularly -product categories & brands·skin care : absolution / BONDI WASH / elemental herbology / GROWN ALCHEMIST / (MALIN+GOETZ) / Neal’s Yard Remedies / NEOM ·hair care: Christophe Robin/ janeke / rahua/ uka ·home fragrance:NEOM ·laundry and fabric care:THE LAUNDRESS ·food: Neal’s Yard Remedies ·home-well being : imabari-shokujou(towel) ·home-cleansing : BONDI WASH ·essential oil: Neal’s Yard Remedies ·diffuser: SERENE HOUSE #__
Enhance visual presentation in store Promotional activities display , and assist in the setting up and space dismantling ·absolution-brand founder visit media conference ·elemental herbology-brand founder visit media conference ·BONDI WASH / NEOM /elemental herbology Multi-Brand New arrivals media conference ·GROWN ALCHEMIST new brand soft launch ·NEOM-Wholesale Display ·10/10 HOPE home fragrance pop-up store Store space and window maintenance and display props management Consolidate VM expense by cases Elevate the skills of retail staff via store visit & in store training Brand output, production and advertising design Store design and visual display planning January 2015- July 2015 - Focus Art Magazine - Part-time art editor: Poster Design for Exhibition of Yuzhuang Yu Fu Qingli Art Poster July 2014 - July 2015 - Jordan’s Language Manage Office - Art Editors: Jordan’s language plane output Festival Poster 2012 - Deconstructing Design Studio - Graphic Design Intern: Chi Mei - Valley foundation magazine Taiwan Koi magazine Fo Guang Shan history Book Cover Taiwan art exhibition greeting Card #__
BIO:Lin,Fang-Chi
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LIN , FANG CHI No.45, Ln. 193, Zhongzheng 3rd Rd., Yingge Dist., New Taipei City 239 | 0903-655-936 | shaynelin801217@gmail.com Objective: Apply for Visual merchandiser
My name is Fang-Chi ,Lin ,major in visual communication design , graduated from Kun shan University in 2014. My recent job as a visual merchandiser in 10/10 HOPE, 10/10 is a multi select shop, core value is healthy, organic, positive and eco-friendly, it covers 17 brands, there are different types of products, such as: skin care, hair care, fragrance, aromatherapy, diffuser, organic food, home cleaning, etc., So I execute seasonal visual display in this , including selection of props to meet the 10/10 HOPE as well as material, The following is my workflow: 1. Confirm the display brand or theme 2. Creative ideas 3. vendor quotation 4. Make a proposal With the boss and brand marketing 5. Graphic design output + props production 6. Apply for a display budget 7. To sent the display props to the store 8. Execute display 9. inishing seasonal display props into the warehouse. Each brand has its own tone, so I chose some elements to strengthen or extend, for example, there is a British original development in Taiwan, especially for the emphasis on oil-free moisturizing essence, selling in the summer, the brand is Neal's Yard Remedies, its core value is eco-friendly, so I use Taiwan's seasonal climate, that sea and fishing as display idea to show product attribute. another brand GROWN ALCHEMIST, its tone is high-tech and simple fashion, young people is main customer, so I used a Instagram tag and a more funky display, such use old-school TV as props, to connect with them, and I also supported brand marketing activities for the Marketing and Public Relations departments, such as product announcements New arrivals press conference, pop-up store , Even, execute brand display for wholesale customer. Anniversary output ,web banner and edm are my job content, visual display is really interesting, I am very passionate about the area. My first job was to be a art editor at Jordan’s Language , I was responsible for festival output and graphics design, I also served as art editor in FOCUS ART MAGAZINE, magazine layout and the opening visual of art exhibition in YUZ museum, China is my job content. And, I am a visual designer in graphics of exhibition department of BrightIdeas design company.
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PORTFOLIO CONTENT:Lin,Fang-Chi
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Window Display / Media Presentation/Pop-up Store
10/10 HOPE BRANDS absolution BONDI WASH Christophe Robin elemental herbology GROWN ALCHEMIST janeke
Photo
Poster Layout
Sketc h Painting
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PRODUCT CATAGORIES
(MALIN+GOETZ) Nealʼs Yard Remedies NEOM REN rahua THE L AUNDRESS uka
·skin care ·hair care ·home fragrance ·laundr y and fabric care
Logo Typographics
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·food ·home-well being ·home-cleansing ·essential oil ·dif fuser
VISUAL DISPL AY:Lin,Fang-Chi
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Media conference Retailer brand:10/10 HOPE- absolution Brand Guideline: arts and humanities mainstay product: skin care marketing programs :Brand Founder Visit Concept of Display: The overall of concept is artist's painting table, white semicircular block to replace the plaster, Wrinkled paper, painting brush, paint tray.
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VISUAL DISPL AY:Lin,Fang-Chi
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Media conference Retailer brand:10/10 HOPE- elemental herbology Brand Guideline: Aromatherapy ,The Chinese Five Elements mainstay product: skin care marketing programs : Brand Founder Visit Concept of Display: Elemental herbology 's original factory full illustrations of various lines about the Chinese five elements ,that would like to emphasize aromatherapy effect, so I chose the bird-of-paradise, mirror, butterfly, wood, sand and moss. Some of the common elements in the Chinese ink painting, and some slender plant with a sense of lines, want to create a peaceful oriental atmosphere of heaven.
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VISUAL DISPL AY:Lin,Fang-Chi
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Media conference Retailer brand:10/10 HOPE- BONDI WASH / NEOM /elemental herbology Brand Guideline: Nature and organic / elegant and luxury / Aromatherapy, The Chinese Five Elements mainstay product: life style / home fragrance / skin care marketing programs : Multi-Brand New arrivals media conference Concept of Display: Because in the same space exposure of the three brands, so can't emphasis on the image of the brand too much, BONDI WASH's product raw materials from the Australian native plants, so use wild appearance of plant ,like fern. NEOM's new arrival is a skin treatment candle, so choose soft feathers rather than straight duck feathers as main texture , elemental herbology new arrival's main ingredient is black tea bright enzyme, so use mirror and dot-like yellow plants were consistent with the product packaging.
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VISUAL DISPL AY:Lin,Fang-Chi
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Media conference Retailer brand:10/10 HOPE- GROWN ALCHEMIST Brand Guideline: Simple , strong and fashion mainstay product: skin care marketing programs : New Brand Soft Launch Concept of Display: The overall basis of the original tone to maintain a simple and fashion sense with an old school TV, the doctor gown pocket filled with flagship products and human models covered with logo, then join the mainstream Instagram tag, highlighted funky temperament in the simple , closer to the young consumers
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VISUAL DISPL AY:Lin,Fang-Chi
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Retailer brand:10/10 HOPE-NEOM Brand Guideline: organic ,wellbeing ,elegant mainstay product: personal fragrance, Home Fragrance marketing programs :Wholesale Display(Customer: Space cycle yoga center Xmas) Concept of Display: Reference to the original display using blanket , golden Christmas leaves, stacked products scattered, joined the golden tableware to create a reunion, rich sense of warmth and luxury tone.
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VISUAL DISPL AY:Lin,Fang-Chi
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Media conference Retailer brand:10/10 HOPE-NEOM Brand Guideline: organic ,wellbeing ,elegant mainstay product: personal fragrance, Home Fragrance marketing programs :Wholesale Display(Customer: Space cycle yoga center) Concept of Display: NEOM from the United Kingdom, the customer is the sports center, the British well-known sports is Wimbledon tennis and equestrian, according to the customer selected -feel refreshed scented of fragrance, to create a hearty playground.
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VISUAL DISPL AY:Lin,Fang-Chi
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Media conference Retailer brand:10/10 HOPE-NEOM Brand Guideline: organic ,wellbeing ,elegant mainstay product: personal fragrance, Home Fragrance marketing programs :New arrival media conference-Feel good on the go collection Concept of Display: Reference to the original season main visual elements - sky, adding life props, emphasizing new products at any time on the go with elegance and comfortable.
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VISUAL DISPL AY:Lin,Fang-Chi
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Season window Retailer brand:10/10 HOPE- GROWN ALCHEMIST Brand Guideline: Simple , strong and fashion mainstay product: skin care marketing programs : Season window display Concept of Display: With GROWN ALCHEMIST high-tech and organic laboratory image, that product research and development staff will be extended into the chef, any kind of high-tech skin care products are a molecular cooking, so use grey or black with kitchen utensils and Charcoal created organic and strong visual.
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VISUAL DISPL AY:Lin,Fang-Chi
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Season window Retailer brand:10/10 HOPE- Neal's Yard Remedies-Beauty in bloom1 Brand Guideline: Beautiful / Healthy / Eco-friendly / Organic mainstay product: skin care / Aromatherapy marketing programs : Season window display Concept of Display: Enlarge the white rose petals instead of the whole rose , add concrete leaves and mirror to enhance a simple high-level sense , draw the slightly spilled light of leaves on the table, put a few petals, to create a pleasant feeling of spring breeze blowing.
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VISUAL DISPL AY:Lin,Fang-Chi
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Season window Retailer brand:10/10 HOPE- Neal's Yard Remedies-Beauty in bloom2 Brand Guideline: Beautiful / Healthy / Eco-friendly / Organic mainstay product: skin care / Aromatherapy marketing programs : Season window display Concept of Display: Use horticultural pipes, shovels, and artificial turfs to describes the process by which a flower farmer harvests roses into a product to allow consumers to integrate into the context and recognize the core values of Neal's Yard Remedies' environment friendly.
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VISUAL DISPL AY:Lin,Fang-Chi
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Season window Retailer brand:10/10 HOPE- Neal's Yard Remedies-Berry Beautiful Brand Guideline: Beautiful / Healthy / Eco-friendly / Organic mainstay product: skin care / Aromatherapy marketing programs : Season window display Concept of Display: Use icon performance super food a variety of food methods, adding fruit to emphasize the natural ingredients, the beaker show pure sense of food.
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VISUAL DISPL AY:Lin,Fang-Chi
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Season window Retailer brand:10/10 HOPE- Neal's Yard Remedies- Anti Ageing Brand Guideline: Beautiful / Healthy / Eco-friendly / Organic mainstay product: Anti- ageing skin care marketing programs : Season window display Concept of Display: This product is relatively moist, matured skin is the main group, orchids are the king of flowers, so chose it as a representative of the plant, add the wood, hoping to attract matured consumers.
Season window Retailer brand:10/10 HOPE- Neal's Yard Remedies - Xmas Set Brand Guideline: Beautiful / Healthy / Eco-friendly / Organic mainstay product: skin care marketing programs : Season window display Concept of Display: The entire window is arranged as a separate gift box, according to Neal's Yard's various health and organic ideas, wrote 50 green-related slogan, as the title of 50 books to form a Christmas tree, showing Neal's Yard's core value
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VISUAL DISPL AY:Lin,Fang-Chi
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Season window Retailer brand:10/10 HOPE- Neal's Yard Remedies - Bee lovely Brand Guideline: Beautiful / Healthy / Eco-friendly / Organic mainstay product: skin care marketing programs : Season window display Concept of Display: Use of easy to get yellow copy-paper made of honey bee and honeycomb , to complete implementation of Neal's Yard focus on the concept of ecological sustainability, large props also get more attractive.
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VISUAL DISPL AY:Lin,Fang-Chi
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Season window Retailer brand:10/10 HOPE- NEOM-Xmas limited scented Brand Guideline: organic ,wellbeing ,elegant mainstay product: personal fragrance, Home Fragrance marketing programs : Season window display Concept of Display: Use original elements with luxury and warm of NEOM , and then painted second-hand window frames white, wrote brand concept and draw snowflake on the transparent stickers, to create a look out from the window of a snow-capped feeling.
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VISUAL DISPL AY:Lin,Fang-Chi
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Season window Retailer brand:10/10 HOPE- NEOM-Feel good on the go collection Brand Guideline: organic ,wellbeing ,elegant mainstay product: personal fragrance, Home Fragrance marketing programs : Season window display Concept of Display: According to foreign display standards, develop balloon model to created Beautiful life style.
Season window Retailer brand:10/10 HOPE- THE LAUNDRESS-baby collection Brand Guideline: fashion mainstay product: laundry and fabric care marketing programs : Season window display
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VISUAL DISPL AY:Lin,Fang-Chi
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Season window Retailer brand:10/10 HOPE- BONDI WASH Brand Guideline: organic, life style mainstay product: body care marketing programs : Season window display
Season window Retailer brand:10/10 HOPE- BONDI WASH Brand Guideline: organic, life style mainstay product: home cleansing marketing programs : Season window display
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VISUAL DISPL AY:Lin,Fang-Chi
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10/10 HOPE Breeze Nanjing New Opening Retailer brand:10/10 HOPE- BONDI WASH Brand Guideline: organic, life style mainstay product: body care / home cleansing marketing programs : store display planing
Season window Retailer brand:10/10 HOPE- TAOST Brand Guideline: simple , life style mainstay product: diffuser marketing programs : Season window display
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VISUAL DISPL AY:Lin,Fang-Chi
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10/10 HOPE home fragrance pop-up store Retailer brand:10/10 HOPE- THE LAUNDRESS/bamford/NEOM Brand Guideline: fashion / Eco-friendly/Luxury mainstay product: laundry and fabric care/home fragrance marketing programs : pop-up store Concept of Display: Use laundry basket 〠ironing board〠brushes ,and clothes with different texture such as: sportswear, sweaters, underwear, accurate performance of the function of washing products, and white table, the shape of the house wooden bracket, so that consumers felt the warmth of home.
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Brand Output :Lin,Fang-Chi
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Photographics:Lin,Fang-Chi
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Graphics design & Typographics:Lin,Fang-Chi
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Sketc h and Painting:Lin,Fang-Chi
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