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Branding & Marketing Guidelines
Branding Guidelines
We can achieve far more together than we can alone. IR Global’s success can be attributed to creating a network of like-minded people and forging a strong company culture. This is in part based upon members being active, engaged and contributing to the networks development by promoting the group to their existing & prospective client base. From the individual firm perspective, this shows their clients the international expertise they are able to call upon in over 155 jurisdictions worldwide, from over 850+ vetted firms which offer niche expertise across 70+ practice areas. Collectively, it increases the global networks brand recognition and market positioning which ultimately benefits everyone. With this in mind, we would like to request you follow the below guidelines;
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Incorporate IR Global branding on your email signature. This can be done by including our logo or simply stating ‘Member of IR Global’ under your existing information and linking to the IR website.
Add the IR Global logo to the home page of your site and on your own biography page. Logos & Branding irglobal.com/account/resources
Create an ‘International Business’ page on your website which shows your cross border capabilities. Visit the Inspire website: http://bit.ly/2mspGrm
Include the IR Global logo on your business card.
Always make reference to your IR membership when speaking with existing or prospective new clients.
Alex Canham
Share the Client Member Pack, so they are aware of the capabilities of the network and how IR can assist them inter-
T: +44 (0)118 989 9717 M: +44 (0)7825 012 589
nationally. Be sure to also highlight your membership in your own marketing, whether that be in publications, online platforms, inter-
27 Broad Street, Wokingham, Berks RG40 1AU, England
views or other promotional activities. For branding guidelines, GLOBAL
please contact rebecca@irglobal.com.
Marketing Guidelines Engage your colleagues in your firm to utilise the network for their own referral needs.
Invite them to attend future
Involve them in the online
Share important materials
IR Global events with you
areas, so they can utilise
such as the member
in order to experience the
the travel calendar to meet
client pack, protocols and
network first-hand.
with other IR members.
membership list.
For more information or assistance please contact
> rebecca@irglobal.com
Share quality content and opportunities.
Utilise social media.
Create and submit interesting articles which may benefit / affect other members and users.
Ensure you follow IR Global via Facebook, Twitter and
Utilise the forums. They can be found in the secure members area of the IR Global website.
LinkedIn. Once connected we can share content both
A platform for sharing ideas for collaboration and deal opportunities.
ways giving your accounts added reach. In addition, we
Contribute to other member’s newsletters and websites for cross border exposure.
> irglobal.com/account/forums
offer full account management. If you are keen to build your following and take a more strategic approach please contact socialmedia@irglobal.com for further information. For example, our team is currently undertaking a success-
Inform your client manager of any in or out-bound referrals. We can create and distribute a referral report internally. This provides added exposure for you and motivates others. You can find an example of one such report submitted by Howard Colman of Colman Coyle on the IR website.
> Colman Coyle report: http://bit.ly/2ncFyg9
ful campaign for Koffels Solicitors, creating quality content and increasing international brand exposure.
> twitter.com/koffels
Contribute to the IR Virtual Series. Members work together in creating a high quality marketing document that addresses current topics which may be affecting clients around the world.
> irglobal.com/news/e-publications
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Utilise the travel calendar to meet other members when you are in other cities. Pictured: Dave Sheppard of MedWorld Advisors visiting Hilary Von Arx and Balthazar Wicki at Wicki & Partners offices in Zurich in order to explore some possible joint opportunities.
> https://irglobal.com/ account/calendar
Sector Teaming Complete the 2017 member questionnaire and let us know what sectors and geographical locations you are most active in. This information is used to identify synergies with other members and can enable you to find opportunities for your existing client base.
> Fill out the questionnaire: http://bit.ly/2hR2eUn
Participate in the Member Spotlight Series A new IR initiative which aims to provide an insight into some of the most active and interesting characters in the network. This is particularly effective for introducing yourself to colleagues around the world.
> http://amzn.to/2o4Wy7i
Client Management Support Are you attending other events and want to know which other members will be there? Are you interested in joint pitching clients in certain sectors or countries? Do you want a second opinion on a marketing opportunity which has been sent to you? Do you need assistance but can’t find the right member on the website? We strongly recommend you utilise your client manager, they are here both to offer support and provide advise where needed. Please keep us informed of your objectives, so we can assist in the best way possible.
Contacts UK HEAD OFFICE
KEY CONTACTS
IR Global
Thomas Wheeler
The Piggery
Managing Director
Woodhouse Farm
thomas@irglobal.com
Catherine de Barnes Lane
Ross Nicholls
Catherine de Barnes B92 0DJ
Business Development Director
Telephone: +44 (0)1675 443396
ross@irglobal.com
www.irglobal.com info@irglobal.com
Samuel Roberts Senior Business Development Manager samuel@irglobal.com Oliver Sillett Senior Business Development Manager oliver@irglobal.com Rebecca Burden Senior Client Manager rebecca@irglobal.com Rachel Finch Channel Sales Manager rachel@irglobal.com Terence Wu Social Media Manager socialmedia@irglobal.com Lorna Scott Client Manager lorna@irglobal.com Elliot Sayers Client Manager elliot@irglobal.com