Using web analytics

Web analytics can help you understand how your customers use your online store so you can see what’s working and what isn’t.

It can show you:

• What products or services are most popular;

• How customers find your website;

• How long customers stay on your website;

• Which pages they navigate to;

• What device they use.

Consider what your business goals are – for example, selling a particular product or increasing the number of people visiting your website.

By knowing your goals, you will be able to work out what data you want to capture and why.

There are a number of tools available to measure your web analytics. Check if your website provider has its own version of analytics that suits your needs. Otherwise, you can find web analytics providers online, for example, Google Analytics is a free, comprehensive and popular method of tracking analytics.