IRIEDAILY “Authenticschool 2.0“ When you’re about to sink your teeth into something you believe could soon become a business, you almost immediately learn that wealth is in ideas and enthusiasm - and not necessarily money. The origin of the rather absurd idea of founding a company is kept alive by love, hope and fear, by a certain kind of childish faith, by trail and error - and a lot of patience. IRIEDAILY’s midseason collection “Authenticschool 2.0“ pays tribute to the humble beginnings of the beloved streetwear flagship and goes back to the days when the distinction between being a company and being a brand was rather vague and the designation “Made in Berlin“ had an almost exotic ring to it. The “Authenticschool 2.0“ capsule doesn’t only reanimate IRIEDAILY’s claim and signature logos of those times but gives it an adequate modern makeover as it is prominently placed on tees, crewnecks, hoodies and jackets which shine in today’s trendy colours and usage of high-quality materials. In addition, we successfully dove into our design archives where we came across graphics - designed by IRIEDAILY’s former art director and co-founder Jaybo - that perfectly stood the test of time and are now rekindled in all its wicked glory. This collection isn’t simply an excursion into our past - it’s a prolog to our future and precursor of the great things to come as well, as IRIEDAILY is celebrating its 25th birthday in 2019. You can never control who you fall in love with, but if you do you’d better make sure that you keep smiling, stay positive and give it your best 100 percent. Yours truly, IRIEDAILY
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HEAD OFFICE W.A.R.D. GmbH Erkelenzdamm 7 10999 Berlin Phone: +49 (0)30 69807190 Fax: +49 (0)30 698071959 Email: info@iriedaily.de www.iriedaily.de
GERMAN SALES Showroom East Postcode: 01-19 & 39 & 99 W.A.R.D. GmbH Bindo Lüdicke Phone: +49 (0)30 69807190 Fax: +49 (0)30 698071959 Email: bindo@iriedaily.de
Showroom West Postcode: 20 – 38 & 40 -69 TeamBreyer Agency Sebastian Moskwa Mobil: +49 (0)171 2009637 Email: mossi@teambreyer.com Marc Lammers Email: marc@teambreyer.com Phone: +49 (0)211 97179173 Fax : +49 (0) 211 97 17 92 57 Showroom South Postcode: 70 – 98 Handelsagentur Consumer Revolt Tibor Rumszauer Mobil: +49 (0)172 8130297 Fax: +49 (0)89 60019601 Email: consumerrevolt.tibor@t-online.de
EUROPEAN SALES / DISTRIBUTION International Sales Agent Alex Boma Phone: +49 (0)30 69807190 Email: boma@iriedaily.de
AUSTRIA Agentur Lockinger Boxxoffice / 2Raum Rupertgasse 5 5020 Salzburg Jürgen Lockinger Monil: +43 (0)67688680332 Email: locko@iriedaily.at
BELGIUM & LUXEMBURG Jo Schollaert Phone: +32 (0) 498102925 Email: basement@skynet.be
CROATIA Damjan Rist Mobil: +38 (0) 5917376194 Email: damjan.rist@gmail.com
CZECH REPUBLIC T-Bone s.r.o. Ondrej Karasek Mobil: +42 (0) 777739111 Email: info@cartoon.cz
GREECE Dragosta Distribution Vasileios Papakostas Mobile: +30 (0)6945411232 Phone: +30 (0)2102236290 Email: papalakis@msn.com
ITALY W.A.R.D. GmbH Alex Boma Phone: +49 (0)30 69807190 Email: boma@iriedaily.de
NETHERLANDS Stairss Distribution Mario Trapp Phone: +31 (0)356031084 Mobile: +31 (0)625045679 Email: mario@stairss.nl
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PORTUGAL Simplered Lda Orlando Russo Phone: +351 212148024 Email: orlando@tribestation.com
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CR E D I T S
CREDITS Concept & Layout: IRIEDAILY CREATIVE TEAM Design: Patrick KreÃ&#x;ner (Men-Lead), Gesa Hollender (Men), Bjoern Siegel (Men), Isabel Kruschinski (Women), Ines Schwitzky (Accessoires & Women) Photographer: Dennis Scholz Models: Anna & Alex THANKS TO IRIEDAILY Team/Members/Friends
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