Irizar Mexico ›

Record market share

Irizar Mexico has consolidated its position as the undisputed market leader, with a market share of over 75%; a historical record that makes Irizar the main benchmark trusted by Mexican carriers.

This achievement is the result of the customer approach strategy, its adaptability and flexibility capacity, supported by the main brand values such as reliability, profitability, comfort, safety and service.

Irizar Mexico is developing its promotion of these values, which throughout history have enabled the company to grow, achieve so many successes and earn the recognition and trust of all the large groups of leading operators in Mexico who see Irizar as the most advanced, competitive and sustainable option on the market.

The service and listening to needs are undoubtedly other fundamental values that during 2020 led Irizar Mexico to develop and offer new service packages for review, maintenance and commissioning, including the extension of guarantee periods so that operators could have their vehicles ready for any eventuality during crises.

In response to new needs and the commitment to technology and innovation, it has also invested in a new version of the i6S, 10.8 metres long, that improves manoeuvrability, optimises load capacity and converts the i6S range into the most versatile model on the Mexican market.

The coach production process and lay-out has also been redesigned to improve the supply of materials and warehouse management. The result has been the implementation of a new management system that has made it possible to increase efficiency, reduce waste and increase storage capacity by 25%, resulting in more sustainable processes and greater efficiency.

And, for Irizar Mexico, the most immediate future task is to continue applying cutting-edge solutions that optimise production, for gains in efficiency and competitiveness and to continue building a sustainable production model that results in the quality and reliability of the range of buses and coaches. Juan de Dios Gómez, New Director of Irizar Mexico since 2020, accepts the challenge of this leadership commitment: “I am proud to have faced this difficult period with the conviction that we must be optimistic. All the improvements we have put in place are advances that will assist us in the future. The market is slowly beginning to recover and I hope and wish that the decisions taken will lead us to maintain a market share similar to our current share in the coming years. The Irizar brand remains the preference of operators in the sector”.