Extreme sportswear brand Life’s A Beach unveils its latest seasonal lookbook, featuring a vibrantly bold button-up shirt, a long-sleeve designed with nostalgic retro graphics, and printed jackets. The label created in the 1980′s by Jeff Theodosakia and brothers Mark and Brian Simo has since become a cult favorite among motocross, surfing and skating sports. Having designed in the past for street and skate wear imprints such as Palace Skateboards, Stüssy, Silas, Hysteric Glamour and Tonite, Life’s A Beach’s surf imagery plays a critical role in the aesthetic of current design director, British artist Fergus ‘Fergadelic’ Purcell.
