THE LAST WORD

Believing leads to succeeding

ether you think you can or think you can’t-you’re right.” Henry Ford’s words ring true as I consider my experience as the director of the Lawrence County, Ohio Convention and Visitor’s Bureau.

Approaching my third year in this role, many highlights such as collaborating with the Detroit Lions to commemorate the 100-year anniversary of the Ironton Tanks, to securing country music star John Berry for a Christmas concert, to reimagining the services of the CVB during the pandemic can be attributed to having a positive mindset. I have found that believing you can do something is the key to succeeding. To my good fortune, this frame of mind is not mine alone but is characteristic of many in Lawrence County. Chamber president Shirley Dyer is one such example. Her determination to host a Festival of Trees in 2015 would not be thwarted by limited resources, by sparse volunteers, or by naysayers. Instead, the magic of Christmas was on full display that first year as Shirley’s refusal to doubt resulted in a successful event that featured 30 trees, live entertainment, Kid’s Day activities, and proceeds to fully endow a scholarship. Shirley was convinced it could be done and her efforts caused many to believe.

By 2019 when I began at the CVB, the event had transformed into the Lawrence County Festival of Trees and Christmas Market and had become a holiday destination for the region. Live reindeer, a petting zoo, carriage rides, festive foods, visits with Santa, and various artisans and vendors were just a few of the additional attractions.

“W Covid-19 restrictions would halt an in-person event for 2020 and would bring Henry Ford’s words back to the forefront. Thanks to ingenuity, the assistance of Armstrong, and a desire to spread the joy of Christmas, a virtual festival proved to be one of the most successful events to date.

Preparations for the 2021 festival are underway. An in-person event is scheduled for Nov. 19 and 20 and the 5K Luminary Run/Walk on Nov. 18. And, while it is true that uncertainty lingers in Ohio for group activities in the upcoming months, there is one thing that remains constant. In Lawrence County, we think we can!

Marty Conley is the director of the Lawrence County Ohio Convention and Visitors Bureau located in South Point

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