Menagerie Collective Standards Manual by Isabela Presedo-Floyd

standards manual

table of contents introduction

logotypes

identity system

business system

applications

primary mark linear mark stacked linear mark inappropriate uses primary color palette primary typeface tagline graphic elements envelope business card letterhead packaging website uniform catalog

4 10 16 22 26 27 28 29 35 36 38 42 44 47 48

introduction One block from the water, Menagerie Collective in Morro Bay is a long-standing establishment of home and garden inspiration that transitions smoothly from indoor to outdoor throughout the space. This business exemplifies the blending of nature and art into an environment that is at once elegant and inviting. Menagerie Collective is a peaceful community escape that stands as a resource prioritizing quality of products, service, and knowledge to ensure the customer’s experience is pleasant both in and out of store. Menagerie Collective’s brand exudes a comfortable, earthy luxury driven by quality and uniqueness. Though the business sells primarily high-end goods, the company is not snooty, self-important, or exclusive in any way. The store is meant to be a welcoming community, so there must be an approachable, humble element to the company’s personality even while showcasing a finer lifestyle. Warmth and comfort with a sense of effortless natural beauty are key to balancing the duality of high-end and everyday lifestyles. Menagerie Collective can be described as eclectic, one-ofa-kind, and luxurious.

To build and sustain this brand, designs must consider the following guidelines. Much of Menagerie Collective’s elegance comes from its minimalist design, thus cluttered design contradicts the brand. The business must feel welcoming, so consider how applications can feel more personalized for customers, specific to Morro Bay, or generally more conscientious of customer needs. Some of this warmth is also shaped by designing to showcase how customers might experience these products in their own home. This means designs should use imagery or descriptions that match an environment the intended audience might be familiar with or be able to relate to. This manual exists to support the continuation of Menagerie Collective’s brand into the future. Following the guidelines ensures that the brand message remain intact and that all collateral is consistent, both important factors in positive customer perception. Remember, the brand reminds that Menagerie Collective invites customers to take a closer look. Best, Isabela Presedo-Floyd

logotypes

primary mark full color Combining the rose window symbol with the business name â&#x20AC;&#x153;Menagerie Collective,â&#x20AC;? the full color primary mark is depicted in sapling and evergreen. As a traditional symbol of the harmonious relationship between nature and art, meticulous craftsmanship, and the space between home and garden, the rose window embodies Menagerie Collectiveâ&#x20AC;&#x2122;s spirit. The full color primary mark may only be used on light-colored paper, white, or mist in select circumstances (pg 45). This is the preferred representation of the brand and should be used whenever possible.

primary mark The full color primary mark may not be used at sizes smaller than 0.75" wide. Making the mark any smaller causes the space between the petals become too small which destroys the integrity of the mark. To prevent the mark from feeling crowded, a safe space has been established to give it proper breathing room. The safe space is measured from the furthest edge of the mark in each direction. Using the size of characters in the scaled mark, the top of the mark must have the height of the “l” and the width of the “m” on the left and right and bottom of the mark. No elements may be closer to the mark than this.

0.75"

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primary mark one color The one color primary mark can be depicted only in evergreen and may only be used on light-colored paper or white backgrounds. For a one color primary mark for use on a dark background, see the reversed primary mark (pg 8). The one color primary mark is only to be used in situations in which full color is not possible.

menagerie collective

primary mark The one color primary mark may not be used at sizes smaller than 0.75" wide. Making the mark any smaller causes the space between the petals become too small which destroys the integrity of the mark. To prevent the mark from feeling crowded, a safe space has been established to give it proper breathing room. The safe space is measured from the furthest edge of the mark in each direction. Using the size of characters in the scaled mark, the top of the mark must have the height of the “l” and the width of the “m” on the left and right and bottom of the mark. No elements may be closer to the mark than this.

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primary mark one color reversed The one color reversed primary mark is a white logotype on an evergreen background. For a one color primary mark to be used on a light background, see the one color primary mark (pg 6). The one color primary mark is only to be used in situations in which full color is not possible or when the logotype must be used on a dark background.

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primary mark The one color reversed primary mark may not be used at sizes smaller than 1"wide. Making the mark any smaller causes the space between the petals become too small which destroys the integrity of the mark. To prevent the mark from feeling crowded, a safe space has been established to give it proper breathing room. The safe space is measured from the furthest edge of the mark in each direction. Using the size of characters in the scaled mark, the top of the mark must have the height of the “l” and the width of the “m” on the left and right and bottom of the mark. No elements may be closer to the mark than this.

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linear mark full color Like the primary mark the full color linear mark is depicted in sapling and evergreen. The full color linear mark may only be used on light-colored paper, white, or mist in select circumstances (pg 45). The full color linear mark is for use when the primary mark does not fit the space for the logo properly such as long, narrow spaces (pg 43). Additionally, the full color linear mark is for use when the mark must be used above type and the line length of the type is long enough that this mark does not extend beyond it (pg 39). If the linear mark must be used, then the full color linear mark is preferred.

linear mark The full color linear mark may not be used at sizes smaller than 1.5" wide. Making the mark any smaller causes the space between the symbol and type too small which destroys the integrity of the mark. To prevent the mark from feeling crowded, a safe space has been established to give it proper breathing room. The safe space is measured from the furthest edge of the mark in each direction. Using the size of characters in the scaled mark, all sides must have at least the width of the â&#x20AC;&#x153;mâ&#x20AC;? between the mark and other elements.

1.5"

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linear mark one color The one color linear mark is depicted only in evergreen. This mark is only to be used on light-colored paper or white backgrounds. For a one color linear mark for use on a dark background, see the reversed linear mark (pg 14). The one color linear mark is only to be used if one of the following situations is true and full color is not possible. The one color linear mark is for use when the primary mark does not fit the space for the logo properly such as long, narrow spaces (pg 43). Additionally, the one color linear mark is for use when the mark must be used above type and the line length of the type is long enough that this mark does not extend beyond it (pg 39).

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linear mark The one color linear mark may not be used at sizes smaller than 1.5" wide. Making the mark any smaller causes the space between the symbol and type too small see which destroys the integrity of the mark. To prevent the mark from feeling crowded, a safe space has been established to give it proper breathing room. The safe space is measured from the furthest edge of the mark in each direction. Using the size of characters in the scaled mark, all sides must have at least the width of the â&#x20AC;&#x153;mâ&#x20AC;? between the mark and other elements.

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1.5"

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linear mark one color reversed The one color reversed linear mark is depicted only in white on an evergreen background. For a one color linear mark for use on a light background, see the one color linear mark (pg 12). The one color linear mark is only to be used if one of the following situations is true and full color is not possible. The one color linear mark is for use when the primary mark does not fit the space for the logo properly such as long, narrow spaces (pg 43). Additionally, the one color linear mark is for use when the mark must be used above type and the line length of the type is long enough that this mark does not extend beyond it (pg 39).

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linear mark The one color reversed linear mark may not be used at sizes smaller than 2" wide. Making the mark any smaller causes the space between the symbol and type too small see which destroys the integrity of the mark. To prevent the mark from feeling crowded, a safe space has been established to give it proper breathing room. The safe space is measured from the furthest edge of the mark in each direction. Using the size of characters in the scaled mark, all sides must have at least the width of the â&#x20AC;&#x153;mâ&#x20AC;? between the mark and other elements.

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stacked linear mark full color Like the primary mark the full color linear stacked mark is depicted only in sapling and evergreen. This mark may only be used on light-colored paper, white, or mist in select circumstances (pg 45). The full color stacked linear mark is for use when the primary mark does not fit the space for the logo properly such as horizontal spaces (pg 44). Additionally, the full color linear mark is for use when the mark must be used above type and the line length of the type is relatively short (pg 16). If the stacked linear mark must be used, then the full color linear mark is preferred.

stacked linear mark The full color stacked linear mark may not be used at sizes smaller than 0.75" wide. Making the mark any smaller causes the space between the symbol and type too small see which destroys the integrity of the mark. To prevent the mark from feeling crowded, a safe space has been established to give it proper breathing room. The safe space is measured from the furthest edge of the mark in each direction. Using the size of characters in the scaled mark, all sides must have at least the width of the â&#x20AC;&#x153;mâ&#x20AC;? between the mark and other elements.

0.75"

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stacked linear mark one color The one color linear mark is to be depicted only in evergreen. This mark is only to be used on light-colored paper or white backgrounds. For a one color linear mark for use on a dark background, see the reversed linear mark (pg 20). The one color linear mark is only to be used if one of the following situations is true and full color is not possible. The one color linear mark is for use when the primary mark does not fit the space for the logo properly such as horizontal spaces (pg 44). Additionally, the full color linear mark is for use when the mark must be used above type and the line length of the type is relatively short (pg 16).

menagerie collective

stacked linear mark The one color stacked linear mark may not be used at sizes smaller than 0.75" wide. Making the mark any smaller causes the space between the symbol and type too small see which destroys the integrity of the mark. To prevent the mark from feeling crowded, a safe space has been established to give it proper breathing room. The safe space is measured from the furthest edge of the mark in each direction. Using the size of characters in the scaled mark, all sides must have at least the width of the â&#x20AC;&#x153;mâ&#x20AC;? between the mark and other elements.

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0.75"

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stacked linear mark one color reversed The one color reversed stacked linear mark is depicted only in white on an evergreen background. For a one color stacked linear mark for use on a light background, see the one color stacked linear mark (pg 18). The one color reversed stacked linear mark is only to be used if one of the following situations is true and full color is not possible. The one color reversed stacked linear mark is for use when the primary mark does not fit the space for the logo properly such as horizontal spaces (pg 44). Additionally, this mark is for use when the mark must be used above type and the line length of the type is relatively short (pg 16).

menagerie collective

stacked linear mark The one color reversed stacked linear mark may not be used at sizes smaller than 1" wide.Making the mark any smaller causes the space between the symbol and type too small see which destroys the integrity of the mark. To prevent the mark from feeling crowded, a safe space has been established to give it proper breathing room. The safe space is measured from the furthest edge of the mark in each direction. Using the size of characters in the scaled mark, all sides must have at least the width of the â&#x20AC;&#x153;mâ&#x20AC;? between the mark and other elements.

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inappropriate uses

Do not use full color marks on a dark background; for a dark background, use the reversed out marks (pg 8; pg 47).

Do not stretch the mark. It must be scaled proportionately to maintain its integrity.

take a closer look Do not add to the mark ever. It has been designed with longevity and a variety of uses in mind and needs no additions. 22

Do not place the tagline with the mark. Details how to properly used the tagline can be found on pg 28.

inappropriate uses

menagerie collective Do not rotate the mark. It is meant only to be represented upright.

Do not change the typeface for the text of the mark. The typeface is proprietary to the mark and is to be invariably used with the mark.

menagerie collective Do not outline or otherwise modify the way the mark is presented. The mark must be shown fully filled with appropriate colors.

Do not recolor the mark. Use only the colors listed for the selected mark. 23

identity system

primary color palette sapling

sapling

Sapling is used in full color logotypes (pg 4). For type, sapling is used in headings for designs that are primarily text-driven (as seen in this manual) and occasionally to emphasize small sections of text that are not a part of a larger paragraph (pg 36). For graphic elements, sapling may used for the dot.

c: 35 m: 0 y: 99 k: 0

evergreen

c: 71 m: 0 y: 100 k: 60

Evergreen is used in one color logotypes and for the background of the reversed one color logotypes. For type, evergreen is used in headings for designs that are primarily image driven (pg 48), subheadings (as seen in this manual), and body text (pg 43). For graphic elements, evergreen may be used for the dot and the tagline.

r: 20 g: 95 b: 31

r: 178 g: 210 b: 54 hex: b2d236 pantone: 160-8 U evergreen

hex: 145f1f pantone: 153-16 U mist c: 8 m: 7 y: 8 k: 0

mist

r: 232 g: 299 b: 226

Mist may not be used for logotypes or typographic elements. For graphic elements, mist may be used for the dot and is the only color used for the pattern.

hex: e8e5e2

pantone: 169-1 U

primary typeface baskerville Baskerville is to be used for all type in the Menagerie Collective brand. Regular weight is to be used for body text (pg 43). Italic is used for the tagline (pg 28). Semibold is used rarely but is in necessary to create appropriate hierarchy in the business cards; do not use semibold unless there is no other way to create the necessary hierarchy (pg 36). Semibold italic may only be used if content in semibold needs to be italicized for proper formatting, not as a design choice. Bold is used for headers, subheaders, and emphasized text to create hierarchy in areas of text like in the business card (pg 36). Bold italic is used to create proper formatting for the titles of artworks (pg 49). Bold should have an extra +20 tracking to be legible. Headers are to be written all lowercase. Please note that sapling is a lighter color that will have lower contrast on a light background than evergreen. Avoid using regular and italic weights in sapling unless absolutely necessary to maintain consistent hierarchy, as seen to the right.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Baskerville Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Baskerville Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Baskerville Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Baskerville Semibold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Baskerville Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Baskerville Bold Italic 27

tagline Used as a way to create interest and provide variety in collateral, the tagline is used primarily on the back of designs. This can be seen in the business cards (pg 36), tags for packaging (pg 43), and on the back of this manual. The tagline is Baskerville italic with +20 tracking. Do not use semibold or bold italic to create the tagline. The tagline can be used on its own, but its preferred use is in conjunction with the pattern. The pattern must be the distance of the “t” and the “e” from the tagline in order to give it breathing room and to ensure that consistent spacing is always given to the elements when used as a unit. The tagline should not be any smaller than 12pt size.

take a closer look

take a closer look et take a closer look

12 pt

graphic elements dot The dot is a decorative element used primarily as a divider for text similar to a larger midpoint (pg 38). Sapling, evergreen, and mist all may be used for the dot. The dot should not be smaller than 0.1" and no elements may be closer to the dot than half the width of the dot itself.

0.1"

pattern Used as a decorative element on otherwise lightly designed collateral, the pattern is made up of elements from the logotype. The pattern is used exclusively on the bottom of collateral and must be at least the height of a dot safe space on each side (pg 36). The pattern may only be depicted in mist. When the pattern is associated with the tagline, there are additional rules that can be referenced on page 28.

graphic elements photography Photography is the imagery that drives Menagerie Collective’s brand. Much of the brand’s warmth is shaped by imagery that showcases how customers might experience these products in their own home, so shooting to match an environment that intended audience might be familiar with or be able to relate to is a powerful tool. Photos should primarily be shot in natural light with some exceptions if a shot that takes place indoors requires artificial light to supplement it. Aperture should be set between f4 and f8 depending whether the shot is more focused on a single item or the whole environment equally. ISO should not go higher than 800. White balance will still vary along with the lighting. Most shots should be staged as full environments—not just product shots— that take place in both indoor and outdoor settings (pg 49). Photos focused on art work fall into two categories: only art and art in an environment. Shots that are only art are shot straight-on centered on a white 30

background. Environment shots still show the art dominating and often centered, but feature a larger environment too. Textures such as wood, light colored walls, and fabric in addition to products, books, candles are all allowed, but nothing overly industrial should be involved. These inclusions help to create the homey but elegant feel central to the brand and establish more complete environments. It is important to balance plants and art in environment shots to show how they co-exist, so make sure to think of both when staging a scene. Most shots should be head-on to showcase the products and environment well, but this is not a hard rule; if the product and environment are still well represented, top-down and slightly angled photos are permitted. Even though these are meant to be beautiful, artistic shots, no photos should be abstracted because that undermines the purpose of the photography.

graphic elements

art only shot

environment shot

art in the environment shot 31

business system

business system take a closer look

take a closer look

menagerie collective

680 Embarcadero Morro Bay, CA 93442

menagerie collective

680 Embarcadero Morro Bay, CA 93442

Our mission at Menagerie Collective is to exemplify how plants and art can be combined to create stunning, serene interiors and exteriors as well as provide our clients with the means to build such an environment in their own homes. We want our expertise and vision to not only inspire, but keep clients returning so that we can work to build a more beautiful world together. Though our business has existed for decades, our new strategy will help keep Menagerie Collective relevant and refreshing for years to come while remaining true to our mission, values, and customers. Sincerely,

Isabela Presedo-Floyd isabela@menageriecollective.com

Isabela Presedo-Floyd

Owner isabela@menageriecollective.com 805.772.4044 menageriecollective.com

take a closer look

Isabela Presedo-Floyd Isabela Presedo-Floyd

Owner Owner isabela @menageriecollective.com isabela @menageriecollective.com 805.772.4044 805.772.4044 menageriecollective.com menageriecollective.com

taketake a closer looklook a closer

680 Embarcadero 680 Embarcadero Morro Bay, Bay, CA 93442 Morro CA 93442

hellohello @menageriecollective.com @menageriecollective.com

805.772.4044 805.772.4044 menageriecollective.com menageriecollective.com

680 Embarcadero Morro Bay, CA 93442

hello@menageriecollective.com 805.772.4044 menageriecollective.com 680 Embarcadero Morro Bay, CA 93442

take a closer look

envelope front

take a closer look

The front of the envelope uses the full color stacked linear mark combined with the business address to serve as the return address. The mark is 1.6" by .5" in size. The mark is placed 0.3" from the top of the paper and 0.36" from the left. The address is written in Baskerville Regular 13pt with 15.5pt leading. Do not design anywhere else as the rest of the area is reserved for writing the address and postal service use only.

menagerie collective

680 Embarcadero Morro Bay, CA 93442

front

take a closer look

back Using the tagline and pattern in combination, the front of the envelope is decorative. The tagline is 25pt size with the standard +20 tracking. The envelope should be printed on 11" by 17" French Paper Dur-O-Tone Butcher Extra White 80 T.

back 0.3" 0.5" 0.36"

1.6"

menagerie collective

680 Embarcadero Morro Bay, CA 93442

business card personal card Menagerie Collective’s business cards feature the full color primary mark, the pattern, and a range of type weights. The business card is the standard 2" by 3.5" rectangle. The logotype is exactly 0.98" by 0.85" and can not be rounded up or the logotype’s safe space will not be respected take a oncloser look while also fitting all the content one side. The person’s name is bold and in sapling, the title in regular and evergreen, the email and phone number in semibold and evergreen, the website in semibold and sapling, and the address in regular and evergreen. The items are also grouped by relationship: items specific to the person first, contact info that can be done from a distance second, contact info that is only useful in person last. The back of the card features the tagline and pattern combined as outlined in the tagline guidelines (pg 28). The cards should be printed on 8.5” by 11” French Paper Dur-O-Tone Butcher Extra White 80 C. 36

Isabela Presedo-Floyd

Owner isabela@menageriecollective.com 805.772.4044 menageriecollective.com 680 Embarcadero Morro Bay, CA 93442

front hello@menageriecollective.com 805.772.4044 menageriecollective.com 680 Embarcadero Morro Bay, CA 93442

take a closer look

Isabela P

Owner isabela@m

805.772.404 menagerie

680 Embarc Morro Bay,

back

hello@me

805.772.404 menagerie

680 Embar Morro Bay,

Isabela Presedo-Floyd

Owner isabela@menageriecollective.com

business card take a closer look

805.772.4044 menageriecollective.com 680 Embarcadero Morro Bay, CA 93442

general card The general card matches the logotype and back specifications of the personal card, so reference the personal card page (pg 36) for more information. The general email is bold and in sapling, the phone number in semibold and evergreen, the website in semibold and sapling, and the address in regular and evergreen. The items are grouped by relationship similar to the personal card: contact info that can be done from a distance first and second and contact info that is only useful in person last.

hello@menageriecollective.com 805.772.4044 menageriecollective.com 680 Embarcadero Morro Bay, CA 93442

front

Ow is

80 m

take a closer look

68 M

back

80 m

68 M

letterhead The letterhead has been designed so that the user can easily place a textbox on the document and complete the letter. A textbox that is 6" tall by 7.5" wide and should be placed 2.75" from the top of the page and 1" from the right. Letters are to be written in Avenir Roman 10pt with 14pt leading, all in black ink. Paragraphs should be separated by a hard return. The letter is to be signed with the sender’s name and email typed out, leaving 3 hard returns of space for a handwritten signature above it. The text box must leave at least 0.5" of space between the text and the top of the pattern on the bottom edge The letterhead uses the full color linear mark, dot, and pattern and includes contact information of Menagerie Collective The letterhead should be printed on 8.5" by 11" French Paper Dur-O-Tone Butcher Extra White 80 T.

680 Embarcadero, Morro Bay, CA 93442 805.772.4044 menageriecollective.com Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407 November 15, 2018 Dear Ms. McCormick, I am writing to notify you of Menagerie Collective’s new business strategy as well as its related rebrand. After evaluating the existing business plan, I identified issues of awareness, communication, and an under-utilized customer base. In response, our new strategy is designed to increase sales of high-end products, increase the customer base, and create a more clear and positive perception in the eyes of current customers and potential customers. While this involves the updating of the business’ brand standards to match the natural luxury of our products, it also includes the incorporation of gallery opening inspired events to showcase new inventory, participation in philanthropic efforts, local advertising, and a biannual catalog—in both print and digital—to help encourage returning customers that there are new things for them to see. Our mission at Menagerie Collective is to exemplify how plants and art can be combined to create stunning, serene interiors and exteriors as well as provide our clients with the means to build such an environment in their own homes. We want our expertise and vision to not only inspire, but keep clients returning so that we can work to build a more beautiful world together. Though our business has existed for decades, our new strategy will help keep Menagerie Collective relevant and refreshing for years to come while remaining true to our mission, values, and customers. Sincerely,

Isabela Presedo-Floyd isabela@menageriecollective.com

letterhead

2.75"

applications

packaging

menagerie collective 680 Embarcadero Morro Bay, CA 93442

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805.772.4044 menageriecollective.com

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menagerie

sticker

packaging

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take a closer look all tags back

805.772.4044 menageriecollective.com 680 Embarcadero Morro Bay, CA 93442

take a closer look

805.772.4044 menageriecollective.com 680 Embarcadero Morro Bay, CA 93442

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general tag front

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take a closer look tissue paper

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gift tag front 43

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At menagerie collective we combine nature and art to create luxurious environments and arm our community with the knowledge and tools they need to create their own sanctuary.

Founded in 1974, menagerie collective is the product of Dick and Barbara Baynham’s love for indoor and outdoor living which capture the essence of a fabled California lifestyle. To this day, each original display of merchandise is meticulously executed and most of the plants are grown on the property or hand-selected. The result provides an unforgettable experience that can sometimes feel more like visiting a ﬁne arts exhibition than a retail boutique.

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We welcome any comments, questions, or concerns you may have, but please give us 1–3 business days to reply.

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plant care

If you have questions about plant care, you can refer to our plant care page for information on some of our best-selling plants.

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805.772.4044 hello@menageriecollective.com

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805.772.4044 hello@menageriecollective.com

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805.772.4044

Our mission at menagerie collective is to exemplify how plants and art can be combined to create stunning, serene interiors and exteriors as well as provide our clients with the means to build such an environment in their own homes. menagerie collective is a peaceful community escape showcasing the beauty both nature and artists have to offer to anyone willing to pause their busy day and take a look. We want our expertise and vision to not only inspire, but keep clients returning so that we can work to build a more beautiful world together. We stand as a resource prioritizing quality of products, service, and knowledge to ensure that the customer’s experience is pleasant both in and out of the store.

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home 45

when warm. It will however recover from going completely dry and wilting, losing only the most dried out leaves. This plant is a fast grower, so limiting fertilizer will also help to limit its growth. Transplanting angel vine into a porous container (like terra cotta) is not necessary. Keep it in a plastic or grazed ceramic pot to limit water frequency, but as with most plants do not let it sit in water.

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begonia rex begonia

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Bold, multicolored leaves. The leaves grow from a rhizome. These perform well as house plants; give them bright light through a window and water only when the top inch or so of soil is dry. Plant them in wide, shallow pots. Rex begonias should get high humidity (at least 50%) to do their best. Provide this by misting with a spray bottle, placing pots on wet pebbles in a tray or keeping plants in a greenhouse. If you wish, you may cut the rhizome back to the pot. The old rhizome will branch and grow new leaves. You can root rhizome pieces in a mixture of half peat moss, half perlite. reiger begonia

plant care jump to: a

a african violets and streptocarus Use African Violet soil mix. This mix contains lightweight, porous materials for good drainage and is the correct pH level. Provide plants with about 12-14 hours of bright, indirect light each day. Water the plants after the top 1/2” of soil surface is dry. Fertilize plants regularly with African Violet fertilizer. Ideal temperatures are 72 to 75 degrees F during the day and 67 to 70 degrees F at night. Humidity levels should be around 40-60%. Give plants good air circulation, but keep them out of drafts. Keep plants clean. Remove all spent ﬂowers, leaves and stems regularly.

angel vine Angel vine is a tough, high growing ground cover type plant. This plant likes full sun. Indoors this plant will do best in a bright location, but will tolerate periods of less than desirable conditions as long as it gets to recuperate under ideal conditions periodically. Keep angel vine evenly moist at all times. This plant uses lots of water when warm. It will however recover from going completely dry and wilting, losing only the most dried out leaves. This plant is a fast grower, so limiting fertilizer will also help to limit its growth. Transplanting angel vine into a porous container (like terra cotta) is not necessary. Keep it in a plastic or grazed ceramic pot to limit water frequency, but as with most plants do not let it sit in water.

b begonia rex begonia Bold, multicolored leaves. The leaves grow from a rhizome. These perform well as house plants; give them bright light through a window and water only when the top inch or so of soil is dry. Plant them in wide, shallow pots. Rex begonias should get high humidity (at least 50%) to do their best. Provide this by misting with a spray bottle, placing pots on wet pebbles in a tray or keeping plants in a greenhouse. If you wish, you may cut the rhizome back to the pot. The old rhizome will branch and grow new leaves.

plant care

You can root rhizome pieces in a mixture of half peat moss, half perlite. reiger begonia

Outstanding indoor or outdoor plants. Outdoors, most grow best in pots on the ground or in hanging baskets in ﬁltered shade with rich, porous, fast-draining soil, consistent, but light feeding, and enough water to keep soil moist but not soggy. Give indoor plants plenty of light in winter. In summer, keep out of hot noonday sun. Water thoroughly when top inch of soil is dry. Do not sprinkle leaves. Plant may get rangy, an indication of approaching dormancy; if they do, cut stems to 4-inch stubs. Most would like moderate humidity. Most can be propagated easily from a leaf or stem.

bonsai Because a bonsai grows in a small container, there is a limited amount of soil to hold water. Regular watering is thus a priority. How frequently do you need to water? The answer depends on the size and type of plant, the soil volume, and the weather. Keep your bonsai plant moist at all times. Check your bonsai plant each day to see if it requires water. To test for moisture content, press your ﬁnger into the media at the base of the tree trunk. Water should be applied when the media feels slightly damp. The best means of irrigating your bonsai plant is by submerging the entire bonsai container in a tray or bucket of water for at least ﬁve to ten minutes. If water must be applied to the top of the pot, the stream should be directed to the media at the base of the tree trunk. Continue irrigating until water pours from the drainage holes on the underside of the pot. Spring is the best season for repotting. Avoid repotting during extended hot days. Young trees under two years need to be repotted every two years. Deciduous trees should be transplanted every 2 - 3 years and evergreens every 3 - 5 years. Plants should be fertilized through the growing season from spring to fall. Plants should not be fertilized until 3 weeks after is has been transplanted.

c cacti and succulents Plants should be watered thoroughly on a regular basis commencing in early spring, as signs of new growth occur, and be continued through late fall. If rainfall is below average or widely spaced, plants must be watered during dry winter periods. The key to watering is good drainage. As the plants grow and ﬁll the container, the mix breaks down and becomes compost. This makes for poor drainage and aeration. Plants should be repotted in new mix every two to three years depending on growth rate and size of container. Fertilize at each watering with a general purpose houseplant food as per instructions on container. Fertilizing should be done throughout the year. A high potassium fertilizer such as Peters African Violet Food 12-36-14 is beneﬁcial to bring on strong bloom. When planting, use a commercially prepared cactus and succulent mix. We carry L&L Cactus Mix in 4qt and 8qt bags. Planting can be done anytime during the year. Re-potting as mentioned above is best done during spring and summer. Addition of P4 or Water Grabber to the mix will reduce the frequency of watering.

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At least four to six hours of direct sunlight or the equivalent in indirect light is optimum. Unobstructed light from the east, west or south will meet this criteria. There is a group of cactus and succulents that prefer a shaded location. We have these separated in our sales area. Cacti and succulents will tolerate extremes in heat and dryness. Cactus as a general rule will take freezing temperatures for short periods. Most succulents prefer climates above 32 degrees.

Feel the top of the soil with your ﬁnger (digging down 1/2” is best). If it feels wet, do not water; if it feels moist do not water, but check again the following day; if it is dry, water immediately. Ivy likes to dry out slightly between waterings; this doesn’t mean that it is ok to forget about it for two weeks. Going from very dry to very wet more than a couple of times will cause vines to die of root rot. Fertilization is only needed if the plant turns chlorotic (yellow or light green) over time. In a typical home location, this would be once or twice a year. If grown outdoors, place in an area that receives direct sunlight in the morning. Our ivy can be grown in full sun, but must be acclimated ﬁrst, or it will burn. If placed indoors, ivy will do best in a high light area out of direct sun. Ivy is a favored host of spider mites especially in the summer. They love warm, dry, dusty spots on the tops of plats. The best way to deal with spider mites is to prevent them from becoming a problem. Mist the plants frequently every day or wash them once a week or so. Chemical such a insecticidal soap or Diazinon work on spider mites. Our ivy should be transplanted into a terra cotta pot that is larger than the plastic pot it comes in. Ivy roots need lots of oxygen and the porous nature of terra cotta allows plenty of oxygen in while also preventing over-watering by evaporating excess water through the sides of pot.

t tillandsia These rather unusual looking plants come from the family of Hora Bromeliaceae (Bromeliads). The Bromeliad family includes a wide range of plants such as the Pineapple and the famous Spanish Moss. It is an epiphytic genus (able to grow without soil) comprised of over 400 recognized species. Tillandsias are tremendously adaptable, tolerating a wider range of conditions than most other plants. They will tolerate almost freezing temperatures and extreme heat. Tillandsias vary greatly in sizes, shapes and textures. Some characteristics are soft leaves, stiff leaves and are also rosette shaped. Beautiful flowers are a remarkable feature of these plants. Most tillandsias come from Latin America. Tillandsia kept indoors, should received plenty of strong light. Outdoor Tillandsia should receive bright but filtered light (April-October). Tillandsias love direct sun from November through March. Optimum temperature range for outdoor Tillandsias is 50-90 degrees F. Tillandsias love fresh air breezes. Thoroughly west your Tillandsia 2-3 times per week, more often in a hot, dry environment, less often in a cool, humid one. Plants should be given enough light and air circulation to dry in no longer than 4 hours after watering. An exaggerating of natural concave of each leaf evidences under-watering. Foliage fertilization is recommended once a month. Dilute to 1/4 of the indication. Blooming may take 7 years from seedling. Tillandsias will reproduce by offsets and will mature to adult size in 1 to 4 years. Plants may be attached to driftwood, rocks or other items with clear silicone or Liquid Nails available at most hardware stores. tillandsia cyanea Bright pink flowers will continue for up to 3 months. When the pink quill has stopped producing the purple off shooting flowers, you may cut the quill out of the plant. This mother plant will no longer produce a quill, but will produce baby plants. Cyan like medium to high light. Allow the plants to slightly dry between waterings and fertilize as you would for other houseplants. Cyan prefer temperatures between 50 and 90 degrees F. If you wish to produce more quills on the baby plants you may put the entire plant in a bag with a overripe banana for 24-48 hours. This will hopefully jumpstart the flowering process.

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