GLOBAL READY TO DRINK (RTD) TEA & COFFEE MARKET
CONTENT Executive Summary Market Overview RTD Market By Additives Global RTD Tea & Coffee Market RTD By Packaging And Price RTD By Distribution RTD By Geography Competitive Landscape Global Players
EXECUTIVE SUMMARY The global market for RTD tea and coffee was estimated to be worth around $70 billion in 2011 and is expected to reach $125 billion by 2017, growing at a CAGR of 10.9% from 2012 to 2017. The demand for the RTD tea and coffee market is expected to rise further in North America and Europe due to an increase in consumer awareness about health benefits of these products over other soft drinks. The RTD tea and coffee is the sub group of soft drinks, but differs in the function with proven health benefits. The market for RTD tea and coffee is growing exponentially. Various types of RTD tea and coffee products are introduced in the market to serve the wide consumer base spread across geographies. For further expansion young adults and health conscious consumers are targeted. Various nutraceutical ingredients are being incorporated to make them more functional. Asia-Pacific is the most dominating market whereas North America is the fastest growing RTD tea and coffee market
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