THE SMARTEST INVESTMENT YOU CAN MAKE IN YOUR BUSINESS’S FUTURE
changemediagroup.com (517) 258-1947 info@changemediagroup.com
DON’T FALL BEHIND Are you ready to make a smart, strategic investment in your business's future? I ask because that is what we do. We drive traffic, interest, and sales to grow businesses and their profitability. In short, the media and advertising landscape is changing and we make sure you don't get left behind. Have you heard buzz words like analytics, social marketing, big data, or content marketing? It can be hard to keep up with the terminology let along use these new tools for your business. That is where we come in. We make it simple for businesses to use sophisticated data and targeting integrated with the most up-to-date tools and technologies to adapt and grow. Data and technology are not enough. We also bring together world-class design, unmatched production, and strategic story telling to evoke emotion that moves and motivates potential customers. We are strategists, designers, videographers, data scientists, developers, and storytellers. We are a new type of agency, ready to help you thrive and stay ahead of the competition in this new world. The winner in this new world must adapt and make smart investments. Invest in your success today, so your competition doesn't leave you behind. Thank you!
Amanda Stitt, CEO
CONNECT WITH US! changemediagroup.com
WHAT OTHERS ARE SAYING: (our approach works)
The team at Change Media Group are targeted media experts. They helped us with a targeted, multi-channel campaign across TV, online video, online display, search, social media, live call, and direct mail. It was a huge success. — Jon Hoadley, Former CEO
Digital advertising and social media are constantly changing. When it comes to strategic advice on data and targeting, and the latest digital trends and technologies, the team at Change Media Group is unmatched. — Darci McConnell, CEO
In 2013, when we brought in Ryan and his team in we had less than 5,000 likes. At the end of December 2014, we had more than 36,000 likes. They were essential in that growth. Additionally, their strategic advice helped us focus and optimize our overall digital marketing program to make the strong Call Sam brand, even stronger online.
—Mark Bernstein, President & Managing Partner
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OUR APPROACH: THE PROFILE: You are a business that wants to increase sales by marketing to customers in a cost effective way. You have 5,000 past customers in a metro area of 500,000 people.
We target your 5,000 past customers plus a lookalike audience of an additional 5,000 people derived from your list of past customers.
+ WHAT IS A LOOKALIKE AUDIENCE, YOU ASK?
social media ads
direct mail
We market to that specific, targeted audience through multiple channels. video ads
display ads
These marketing efforts send potential customers to a landing page, where they provide their email. We then communicate with potential customers via email.
INBOX HI THERE!
Email allows us to communicate promotions, deals, and company information both through broadcasts and automated emails.
This type of communication with customers in frequent, personalized ways is proven to increase sales and improve ROI. In 2013, we used this approach with a local smoothie shop and helped increase their campaign sales by 250%!
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FINDING YOUR NEW CUSTOMERS to help drive sales A lookalike audience lets you reach new potential customers who are likely to gravitate toward your business because they are similar to your past customers. We utilize big data and predictive analytics to quickly and simply find your best potential new customers. This type of data analysis take into account demographics, income, consumer data, and past purchasing behavior to produce the optimal target audience.
Your past customers are mostly females, between the ages of 18-35, earning $60k+, and living in East Lansing.
CMG DATA CRUNCHER These attributes are applied to the rest of the population, picking out only customers who are likely to be interested in your business.
Double your potential customers and spend marketing dollars wisely by utilizing proven, data-driven, lookalike audiences.
4.
OUR SERVICES: BRANDING message development logo creation strategic consulting promotional materials
DIGITAL ADVERTISING search advertising (PPC) social media promotions video advertising custom audience targeting
WEB DESIGN website creation website revamps creative consulting landing page creation
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HIGH-IMPACT CREATIVE graphic design infographic design data visualization explainer videos video production
DIRECT MAIL direct mail targeting fundraising mail sales mail direct mail testing
DATA & ANALYTICS market research data analysis customer surveys lookalike audience creation predictive analytics
changemediagroup.com
CONTACT US!
changemediagroup.com (517) 258-1947
info@changemediagroup.com