BRANDBOOK
WHITE LOGO White - is achromatic color, more visual equilibrium set all colors of the visible spectrum of sunlight perceived by man. It has the highest brightness, hue - 0
LOGO CREATING
LOGO GRID
main logo
secondary logo
simplified logo
main logo
secondary logo
simplified logo
White on white - use with shadow
x - non touching, drawing, printing zone apply for three (main/secondary/simplified) logos
SAFE ZONE
LOGO SIZES
no maximum size
50 mm
20 mm
10 mm
OUR COLOURS
primary colour
CMYK RGB HEX
C0 M0 Y0 K0 R255 G255 B255 #FFFFFF
favorite colour
Pantone CMYK RGB HEX
C0 M960 Y0 K0 R238 G61 B150 #ed1847
when there is no other choice
CMYK RGB HEX
C0 M0 Y0 K100 R0 G0 B0 #000000
TYPEFACES
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789(,./;'"<>?:{}|!@#$%^&*-=+)
Arial Rounded Pro Bold
HOW WE USE OUR LOGO
Aplication on the light background
Aplication on the dark background
Aplication on colored background
DO'S & DON'TS
DO NOT flip logo in any way
DO NOT rotate element
DO NOT edit the SS colour scheme
DO NOT apply any added effects
apply for three (main/secondary/simplified) logos
BRANDING
PATTERNS
Stuff
Eco bags
CORPORATE
Email business card
Lato
Hairline/Thin/Light/Regular Medium/Semibold/Bold
Lato Hairline brave strange unpredictable active good simple modern bright stylish outstanding brave strange unpredictable active good simple modern bright stylish outstanding
Lato Light brave strange unpredictable active good simple modern bright stylish outstanding brave strange unpredictable active good simple modern bright stylish outstanding
Lato Regular brave strange unpredictable active good simple modern bright stylish outstanding brave strange unpredictable active good simple modern bright stylish outstanding
Lato Bold brave strange unpredictable active good simple modern bright stylish outstanding brave strange unpredictable active good simple modern bright stylish outstanding
PRINT/WEB FONT
symphony-studio.eu