Six Month Buying Plan
1
TABLE OF CONTENTS 4
BRAND IDENTITY
7
SCOPE & SIZE
10
COMPETITIVE MARKETPLACE
12
MARKETPLACE TRENDS
16
SIX MONTH BUYING PLAN
19
STORE PLANS
24
ASSORTMENT PLAN
26
RISK OR OPPORTUNITY
2
C O L L E C T I O N O F S T Y L 3
E
SCOPE &
BRAND IDENTITY
4
& SIZE
FUNCTIONAL TACTILE TIMELESS MODERN 5
MISSION Exploring the concept of style over fashion, COS offers affordable fashion pieces for the contemporary wardrobe.
6
SCOPE &
SCOPE & SIZE
7
- H&M Brand launched high end spin off store COS in 2007 in London - 182 brick & mortar stores internationally, 33 countries total - Entered US market 2014 - 10 brick and mortar stores in the US, largest presence in NYC
FLAGSHIP STORES ATLANTA, THE SHOPS BUCKHEAD BOSTON, NEWBURY STREET COSTA MESA, SOUTH COAST PLAZA GREENWICH, GREENWICH AVENUE HOUSTON, RIVER OAKS DISTRICT KING OF PRUSSIA, KING OF PRUSSIA MALL LOS ANGELES, BEVERLY CENTER LOS ANGELES, NORTH BEVERLY DRIVE MIAMI, DESIGN DISTRICT NEW YORK, FIFTH AVENUE NEW YORK, SPRING STREET NEW YORK, WESTFIELD WORLD TRADE CENTER
8
E-COMMERCE E-Commerce launched in 2014 internationally -Very accessible e-commerce and international reach because users can filter out their country to find relevant information catered to them -Rated #18 out of 50 on ecommerceplatforms.com naming the top retail websites
662K Followers 332,957 Followers 3,705 Followers 53 Uploads 2,393 Followers 9
COMPETITIVE MARKETPLACE
10
I
T
I
O
N
The competitive market for COS brand is pretty narrow in aesthetic but broad in pricing and accessibility. After analyzing the market, we were able to break down the competition into three groups - Price, Aesthetic and E-commerce competitors.
E
T
Price & Other Stories Zara Modern Citizen Everlane
M
P
Aesthetic Steven Alan Celine Jil Sander
C
O
E-Commerce ASOS Front Row Shop
11
MARKETPLACE TRENDS
12
FASHION TRENDS [ k n i t w e a r ]
[ o u t e r w e a r ]
-Reinvents a classic sweater silhouette by adding volume
-Timeless, classic, tailored coat -Exaggerated shoulders goes with a more masculine silhouette
-Could be beneficial to COS because they mostly carry classic, crew neck sweaters so it would add more variety or negative due to the changes.
-Minimalistic
[ b l o u s e s ]
[ t r o u s e r s ]
-Shirt Layering and elongated sleeves
-More masculine silhouette -Drawing attention to the waist
-We are seeing the reworked classic shirt used in many upcoming trends
-Can already see the start of this trend on the COS website and in stores.
-This trend would be a unique way to showcase the classic shirts COS already carries in a new way
-Expecting to see more and more of this trend coming to COS
13
TEXTILE TRENDS
-Adds a more lightweight touch to the COS aesthetic that will be perfect for spring and summer -Easy to layer -Easy to combine with other fabrics in a simplistic way -Timeless and tactile
14
LIFESTYLE TRENDS +Emphasis on craftsmanship, how things are made, and high quality construction that is long lasting and timeless +People are getting more used to traveling and are buying clothes to cater to that migrant lifestyle +Minimalism // minimalistic ways of living +/-Sustainability -Millennials are more interested in paying for experiences than purchasing products
15
SIX MONTH BUYING PLAN
16
Focus Product Category : Women’s Sportswear Outerwear, Knitwear, Tops, Woven Shirting, Trousers, Denim, Skirts and Shorts
Planned Net Sales , Spring 2017
7,475.0
Est. Net Sales, Spring 2016
6,500.0
Plan % Last Year
15%
Average Stock, Retail
3,805.4
Inventory Turnover
2.0
Planned Reductions, $
1,345.5
Reductions % Sales
18%
Planned IMU %
59.3%
17
FEB
MARCH
APRIL
MAY
JUNE
JULY
SPRING 2017
Net Sales
1121.3
1345.5
1196.0
1345.5
1495.0
971.8
7475.0
% Spring
15%
18%
16%
18%
20%
13%
100%
3700.1
4036.5
3827.2
4036.5
4036.5
3401.1
3805.4
3.3
3.0
3.2
3.0
2.7
3.5
4036.5
3827.2
4036.5
4036.5
3401.1
3600.0
107.6
201.8
201.8
296.0
336.4
201.8
1345.5
8%
15%
15%
22%
25%
15%
100%
Purchases, Retail
1565.3
1338.0
1607.1
1641.5
1196.0
1372.5
8720.4
Purchases, Cost
636.7
544.3
653.7
667.7
486.5
558.3
3547.3
Plan BOM Stock Stock/ Sales Ratio Plan EOM Stock Planned Reductions % Spring
18
1.964
STORE PLANS
19
N E W
Y O R K
WORLD TRADE CENTER
Planned Net Sales , Spring 2017
1250.0
Est. Net Sales, Spring 2016
1087.0
Plan % Last Year
15%
Average Stock, Retail
516.8
Inventory Turnover
2.4
Planned Reductions, $
225.0
Reductions % Sales
18%
Planned IMU %
59.3% 20
FEB
MARCH
APRIL
MAY
JUNE
JULY
SPRING 2017
Net Sales
187.5
225.0
200.0
225.0
250.0
162.5
1250.0
% Spring
15%
18%
16%
18%
20%
13%
100%
Plan BOM Stock
525
562.5
540
562.5
550
438.8
516.8
Stock/ Sales Ratio
2.8
2.5
2.7
2.5
2.2
2.7
562.5
540
562.5
550
438.8
438.8
18.0
33.8
33.8
49.5
56.3
33.8
225.0
8%
15%
15%
22%
25%
15%
100%
Purchases, Retail
243.0
236.3
256.3
262.0
195.0
196.3
1388.8
Purchases, Cost
98.9
96.2
104.3
106.6
79.4
79.9
565.2
Plan EOM Stock Planned Reductions % Spring
21
2.4
LOS ANGELES BEVERLY DRIVE
Planned Net Sales , Spring 2017
935.0
Est. Net Sales, Spring 2016
813.0
Plan % Last Year
15%
Average Stock, Retail
420.2
Inventory Turnover
2.2
Planned Reductions, $
168.3
Reductions % Sales
18%
Planned IMU %
59.3% 22
FEB
MARCH
APRIL
MAY
JUNE
JULY
SPRING 2017
Net Sales
140.3
168.3
149.6
168.3
187.0
121.6
935.0
% Spring
15%
18%
16%
18%
20%
13%
100%
420.8
454.4
433.8
454.4
448.8
364.7
420.2
3.0
2.7
2.9
2.7
2.4
3.0
454.4
433.8
454.4
448.8
364.7
364.7
Planned Reductions
13.5
25.2
25.2
37.0
42.1
25.2
168.3
% Spring
8%
15%
15%
22%
25%
15%
100%
Purchases, Retail
187.4
173.0
195.4
199.7
144.9
146.8
1047.2
Purchases, Cost
76.3
70.4
79.5
81.3
59.0
59.7
426.2
Plan BOM Stock Stock/ Sales Ratio Plan EOM Stock
23
2.2
ASSORTMENT PLAN
24
BUYING CATEGORY : SEPARATES Outerwear
12% 14%
1,046,448 1,220,856
18% 18%
1,569,672 1,569,672
Trousers
18%
1,569,672
Denim
5%
436,020
Skirts
10%
872,040
Shorts
5%
436,020 8,720,400
Knitwear Tops Woven Shirting
100%
Outerwear & Shirting
2 4 6 8 10 12
17% 18% 20% 20% 15% 10% 100%
Knitwear & Tops
444,750 470,902 523,224 523,224 392,418 261,612 2,616,120
XS S M L
Bottoms
20% 28% 30% 22%
$558,106 $781,348 $837,158 $613,916
100%
$2,790,528
25
2 4 6 8 10 12
18% 20% 22% 15% 13% 12% 100%
$596,475 $662,750 $729,025 $497,063 $430,788 $397,650 $3,313,752
STATEMENT OF RISK OR OPPORTUNITY
26
STATEMENT OF OPPORTUNITY We believe that the buying plan we have put together is an opportunity as opposed to risk. It is an opportunity because the numbers we have included in our plan are fairly conservative and in line with the COS brand and aesthetic. We have only planned a small increase in what we are buying in comparison to last year’s sales, but still an increase nonetheless that we are confident will be able to achieve. The categories we are purchasing for have been assorted accordingly to size for both tops and bottoms. The only risk that we saw was that we are buying for two U.S. stores that are not open yet. We predict those stores to be a success, but because we do not have numbers on those stores is the only reason as to why we were skeptical. 27
ISABELLA BERKOFF GRAHAM LEWIS MAGGIE HOYLE JESSIE SCOTT 28